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AAKER, D.A., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press.AHLUWALIA, R., UNNOVA, H.R. and Burnkrant, R., 2001. The moderating role of commitment on the spillover effect of marketing communications. Journal of Marketing Research, 38 (4), pp. 458-70.AHMED, S. A. and d'Astous, A., 1993. Cross-national evaluation of made-in concept using multiple cues. European Journal of Marketing, 27 (7), pp. 39-52.

ANDERSON, E.W., FORNELL, C. and LEHMANN, D.R., 1994. Customer satisfaction, market share, and profitability.Journal of Marketing,58(3), pp. 53-66.

ANDERSON, J.C. and NARUS, J.A., 1990. A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), pp. 42-58.ANDERSON, P., and Soderlund,M., 1988. The network approach to marketing, Irish Marketing Review 8, pp. 310–323.APPIAH-ADU, K. and SINGH, S., 1999. Marketing Culture and Performance in UK Service Firms. Service Industries Journal, 9(1), pp. 152-170.APPIAH-ADU, K., 1997. Marketing in emerging countries: evidence from a liberalised economy. Marketing Intelligence and Planning. 15(6), pp. 291-298.ATILGAN, E., AKSOY, S. and AKINCI, S., 2005. Determinants of the brand equity: A vertification approach in the beverage industry in Turkey. Marketing Intelligence and Planning, 23(3), 237-248.

BARNES, J., 2003. Establishing meaningful customer relationships: why some companies and brands mean more to their customers. Managing service quality,13(3), pp.178-186.

BARON, R. M. and KENNY, D. A., 1986. The moderator –mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), pp. 1173 – 1182.

BATCHELOR, A., 1998. Brands as financial assets. Hart S, Murphy J. (eds.) Brands: The new wealth creators (pp. 95-103). Basingstoke: Macmillan Press

BEAU, F., 2006. Let's Make Brand A Noun, Not a Verb. Brandweek, 47(5), pp X-Y.

BECKER, C. 1996. Implementing the intangibles: a total quality approach for hospitality service providers.

BELL, J., 2005. Doing Your Research Project: A Guide for First-time Researchers in Education, Health and Social Science. 4TH ed. England: Open University Press.

BELLENGER, A., BERNHARDT, B., and GOLDSTUCKER, C., Qualitative Research in Marketing, American Marketing Association Bishop, J. (2004), The service touch, Supply Management. Vol. 9, Issue. 17; pg. 39, 1 pgs. London

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