Cision Influencer Lists - Technology

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Cision Influencer Lists: Technology Our media research team hand-picked key contacts and outlets in 40 industries. Influencers were chosen based on their Cision Influence Rating score, topic relevance, editorial role and pitching preference. These quick-reference lists give you all the information you need to build and sustain relationships with top influencers: social profiles, pitching tips, pet peeves, contact preferences and more. You can access complete Cision Influencer Lists and more through the Cision Media Database. Bob Gambert WOAI-TV Gambert is the Website Director and Computers/Hi-tech Reporter. Topics that interest him are new technology, gadgets, new websites, troubleshooting advice and web design. He prefers stories that are more people-oriented and the latest technological upgrades do not interest him. Katherine Boehret AllThingsD “Katie” Boehret is a Technology Columnist for the Wall Street Journal. She is also a columnist for All Things Digital. She prefers to be contacted by mail. Her advice to PR professionals is to be accessible after sending a pitch. She says, “For those three days that I really need you to answer questions, you can be kind of on call and really paying attention to your phone or to your e-mail. That’s really important for me.” Jacob Young Wired Young is the Managing Editor. Please be patient and accept “no” for the answer when given. He accepts pitches via e-mail and will steer them in the right editorial direction. E-mail first; follow up by mail or voicemail. Stephen Shankland CNET News Shankland is a Senior Writer for CNET News. He prefers that press releases and pitches “start off” in an e-mail. He advises PR professionals to include some details in the subject line of the e-mail. “Just don’t count on me to respond. Expect me to be busy and harried. Expect the brush-off.” Copyright © Cision, Inc. All Rights Reserved 10/12 cision.com 866.639.5087 332 S. Michigan Ave., Chicago, IL 60604 Darren Murph Engadget Murph is the Managing Editor and covers Technology and Consumer Electronics for Engadget. He is also a blogger covering travel for Gadling. He is based in North Carolina. Contact him via e-mail. Steve Alexander Star Tribune Alexander is a Reporter for Star Tribune. A local tie is crucial, so if the company in question is not based in the Twin Cities he is not interested. Put him in touch with CEOs, marketing heads or a software expert that he would need to do the story. Always include sales and earning numbers and be concise. He prefers to be contacted by e-mail. Bianca Bosker The Huffington Post Bosker is Executive Tech Editor at the Huffington Post and oversees coverage of the Technology vertical. Contact her via e-mail. Maria Korolov Bank Technology News Korolov is the Asia Editor and Technology Columnist for Insurance Networking News and Bank Technology News and also the publisher and editor of Hypergrid Business. She says, “Remember that I write for b2b publications and care very much about user experience and having referenceable customers who read our magazine.” Contact her via e-mail.

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Transcript of Cision Influencer Lists - Technology

Page 1: Cision Influencer Lists - Technology

Cision Influencer Lists: Technology Our media research team hand-picked key contacts and outlets in 40 industries. Influencers were chosen based on their Cision Influence Rating score, topic relevance, editorial role and pitching preference. These quick-reference lists give you all the information you need to build and sustain relationships with top influencers: social profiles, pitching tips, pet peeves, contact preferences and more.

You can access complete Cision Influencer Lists and more through the Cision Media Database.

Bob Gambert WOAI-TV

Gambert is the Website Directorand Computers/Hi-tech Reporter. Topics that interest him are new technology, gadgets, new websites, troubleshooting advice and web design. He prefers stories that are more people-oriented and the latest technological upgrades do not interest him.

Katherine BoehretAllThingsD

“Katie” Boehret is a TechnologyColumnist for the Wall StreetJournal. She is also a columnistfor All Things Digital. She prefersto be contacted by mail. Her advice to PR professionals is to beaccessible after sending a pitch.She says, “For those three daysthat I really need you to answerquestions, you can be kind of on call and really paying attention to your phone or to your e-mail. That’s really important for me.”

Jacob Young Wired

Young is the Managing Editor. Please be patient and accept “no” for the answer when given. He accepts pitches via e-mail and will steer them in the right editorial direction. E-mail first; follow up by mail or voicemail.

Stephen Shankland CNET News

Shankland is a Senior Writerfor CNET News. He prefers thatpress releases and pitches “startoff” in an e-mail. He advises PRprofessionals to include somedetails in the subject line of thee-mail. “Just don’t count on meto respond. Expect me to be busyand harried. Expect the brush-off.”

Copyright © Cision, Inc. All Rights Reserved 10/12

cision.com 866.639.5087332 S. Michigan Ave., Chicago, IL 60604

Darren Murph Engadget

Murph is the Managing Editor andcovers Technology and ConsumerElectronics for Engadget. He isalso a blogger covering travel forGadling. He is based in NorthCarolina. Contact him via e-mail.

Steve Alexander Star Tribune

Alexander is a Reporter for StarTribune. A local tie is crucial, so if thecompany in question is not based inthe Twin Cities he is not interested.Put him in touch with CEOs, marketing heads or a software expert that he would need to do the story. Always include sales and earning numbers and be concise. He prefers to be contacted by e-mail.

Bianca Bosker The Huffington Post

Bosker is Executive Tech Editor at the Huffington Post and oversees coverage of the Technology vertical. Contact her via e-mail.

Maria Korolov Bank Technology News

Korolov is the Asia Editor and Technology Columnist for Insurance Networking News and Bank Technology News and also the publisher and editor of Hypergrid Business. She says, “Remember that I write for b2b publications and care very much about user experience and having referenceable customers who read our magazine.” Contact her via e-mail.