Cisco Small Business Overview...The Cisco Small Business product portfolio helps Cisco partners by:...
Transcript of Cisco Small Business Overview...The Cisco Small Business product portfolio helps Cisco partners by:...
Cisco Small BusinessOverview
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Cisco Small Business Technology Group (SBTG)Leah Davis – SBTG Geo Business Development Manager ([email protected])David Harper – SBTG Technical Marketing Engineer ([email protected])
October 2009
Course Objectives
� Purpose
•This course will explore what’s new with Cisco’s Small Business Series portfolio and will assist Partners with product positioning, understanding customer profiles and use cases
� Objectives
� Upon completing this training module, the partner will
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
� Upon completing this training module, the partner will be able to:
•Be familiar with the features and functions of selling Cisco’s Small Business Series portfolio
•Be familiar with the product overview and positioning
• Identify updates and enhancements
•Know where to get additional information
CCO – Cisco.com
� www.cisco.com/smb
� CCO login for downloads
� Guest login
� If you do not have a cco login, let’s get it now
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
� Video
� Where to go for additional information
� Q&A
Cisco Products for Small Business
Basic Technology Needs Technology as an
advantage
Sophisticated
requirements
Scalability Up to 100 users Up to 100 users Scales for demanding needsGrowth beyond 100 users
Extensibility Add devices (limited) Pro Series solutionsSoftware updates
End-to-end applicationsSoftware upgrades
Cisco
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Long solution lifecycle
Intelligence Overlay services
Browser-based configurationServices on/off
Loosely coupled servicesCisco Configuration Assistant Services on/off
Intelligently coupled servicesCisco IOS SoftwareCLIGranular service controlSystem-wide management
Support Small Business Support CenterDevice-level supportOnline community
Small Business Support CenterDevice-level supportOnline communitySmall Business Pro ServicePartner-managed Services
Technical AssistanceCenterSMARTnet
Cisco Small Business PortfolioSpectrum of Choices for Diverse Customers
Transactional Products
End-User Do It Yourself
Partner Led Installation
Partner Led Installation and Maintenance
Managed Service
Serv
ices a
nd F
unctionalit
y
Basic Open to Guidance
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Partner Margin
System Solutions
Serv
ices a
nd F
unctionalit
y
Expanding the Small Business Portfolio
NEW
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Routers &Switches
Security &Surveillance
Voice &Conferencing Wireless
NetworkStorage
Broadest Portfolio of Products and Solutions for Small Business
Cisco Small Business Value Proposition
The Cisco Small Business product portfolio helps Cisco partners by:
� Providing robust point products and solutions that easily integrate with existing or new networks and provide additional sales opportunities for our partner base and their small business customers
� All Cisco Small Business products are priced at a single discount
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
� All Cisco Small Business products are priced at a single discount extended to all Cisco partners regardless of certification or specialization, providing a level playing field for all partners
� Elevating partners to trusted advisers by offering a product that is truly engineered for the small business customer vs. a consumer-grade product that lacks appropriate features and capabilities
Be the Trusted Advisor
StrengthenExpertise
Training Through SMB University� SMB Specialization� Select Certification
ShowThem How
Demo Programs� DemoSolutions Program
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
DriveDecisions
Small Business Decision Tools� ROI Calculator� Whitepapers & Booklets
Them How� DemoSolutions Program� Not-for-Resale (NFR) Program
ProvideProof
Small Business Collateral� Case Studies, Innovators Newsletter� Product & Solution Guides
Driving Partner ProfitabilityNew Global Partner Profitability Framework
Comprehensive partner payment program designed to increase partner profitability as they expand their Cisco Small Business practice
� Quarterly payments to qualifying partners for Cisco Small Business products
� Multiple tracks benefit partners based on level of Cisco
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� Multiple tracks benefit partners based on level of Cisco training
� Enroll by Sept 19, 2009 for credit on sales starting Aug 27, 2009
� Enroll after Sept 19, 2009 for credit for current month sales
� Program duration: 7/27/09 - 7/31/10
� Partner Program Platform provides simple, integrated access to enroll, track progress and receive payments across multiple Cisco programs worldwide
Helping Partners Build a Profitable Small Business Practice
SB Pro,UC 520
for UCSpecializedfor UC
Specializedfor UC
Specialized
Consistent, Predictable Rewards
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SB, SB Pro (excluding voice), SPA Phones, Eligible SB Classic
SB, SB Pro (excluding voice), SPA Phones,
SMB Classic
SB,SB Pro
forCertified
forCertified
forCertified
SB, SMB Classic
SB Pro, UC 520, 7900 Series
Phones
Registered Resellers without specialization
or certification
Online Resellersand Service Providers
SMB Specialized or Express
Foundation Specialized
Cisco Small BusinessProduct Guide
� June 2009 edition of the Cisco® Small Business Product Guide
� High-level overview of products and solutions for small business
� Provides information on:• Product line overview and
positioning• Common features
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• Common features• Decision logic to map customer
business requirements to Cisco products
• Product SKUs and descriptions• Feature comparison tables for
models within a product line
http://www.cisco.com/web/partners/downloads/partner/WWChannels/sales_marketing_resources/smb/resources/downloads/smb_product_guide.pdf
Small Business CommunitiesJoin the Conversation
�Looking for technical support? Want to discuss business topics with other business owners and industry experts? �Two Cisco Small Business communities:
1. Small Business Support (Technical)2. Partner Central Small Business Community (Sales)
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Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
� Video
� Where to go for additional information
� Q&A
Cisco Products for Small Business
Small Business Pro Series (ESW) Catalyst 2K Catalyst 3K
Scalability Device level managementStandalone products
Solution managementSolution tested for Small Business
Cisco IOS end-to-endCisco CLIExtensive Management – CLI, CAN, LMS CiscoWorks enterprise-wide
Extensibility Bug fixesMinimal integration
Lifecycle management and bug fixes
Cisco IOS SW roadmapInnovative technologies
Cisco
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Minimal integration fixesIntegrated solutions tailored for small business
Innovative technologiesRobust end-to-end data, voice, video, wireless, security solutions
Intelligence Leverages 3rd party silicon and software for Industry standard features
Leverages 3rd party silicon and software for Industry standard featuresCCA configuration and management
Enhanced QoS for voice-aware featuresEnhanced securityEnergyWise
Support Warranty varied by product categorySmall Business Support CenterOnline Support CommunityNo support contract
Enhanced 5 year warranty (NBD replacement)Small Business Support CenterOnline Support CommunityNo support contract
Cisco Limited Lifetime WarrantyCisco TACSMARTnet, Smart Care, Smart Foundation
Managed
Pe
rfo
rma
nce
Smart
Managed switches (SRW, SFE, SGExx)
Cisco Small Business Switching Portfolio
� Enhanced QoS, Security and availability
� 8 to 48-port 10/100 and Gigabit configurations
� POE and non-POE options
� Simplified configuration and troubleshooting
� Designed for Small Office-wide infrastructure
� Basic QoS, Security and availability
� Simple, Basic Web Managed interface
Perform
ance
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Pri
ce
-Pe
rfo
rma
nce
Function, Flexibility, Scalability
Smart
Smart Switches (SLM2xx)
Unmanaged
Unmanaged (SD/SRxxx)
� Simple, Basic Web Managed interface
� 5 to 48 port 10/100 and Gigabit configurations
� POE and non-POE options
� Ideal for small workgroups
� Plug-and-play simplicity – no VLANs or QoS
� 5-port to 24-port 10/100 and Gigabit configurations
� Desktop and Rack mount
� End-user installed and supported
Price-Perform
ance
Function, Flexibility, Scalability
Unmanaged Smart Managed
Cisco Small Business Switching Portfolio
16 pt Rack
24 pt Desk 24 pt Rack
24 pt w/Gig uplinks
16 pt Rack
24 pt Compact
24 pt Rack
24 pt POE 24 pt Stack
24 pt POE Stack
48 pt POE Stack
48 pt 48 pt POE
24 pt
48 pt
8 pt PD48 pt 48 pt w/POE 48 pt 24 pt w/POE
48 pt 48 pt w/POE 48 pt 48 pt w/POE
24 pt 24 pt w/POE24 pt 24 pt w/POE
SRW
SFE SGE
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
10/100 FE10/100/1000
GbE10/100 FE
10/100/1000 GbE
10/100 FE 10/100/1000 GbE
SD2xx
SR2xx
SD20xx
SR20xxSLM2xx SLM20xx
SRW2xx
SFE20xx
SRW20xx
SGE20xx
Ad hoc networking
Lowest cost
Convenience
Fit on Desk
DIY
Basic networking
Basic Management
Basic segment into workgroups
Basic Security and QoS
Low voice/video
Office-wide infrastructure
Standards-based management
Granular security and QoS
Scalability
Availability
5 pt Desk 8 pt Desk
16 pt Rack
5 pt Desk 8 pt Desk
16 pt Rack
24 pt 24 pt w/2 Gig 5 pt PD
8 pt 8 pt w/Gig 8 pt POE
24 pt 24 pt w/POE
8 pt 8 pt w/Gig 8 pt POE
16 pt 24 pt
Small Business Switching Feature Comparison
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Managed Switch Usage Scenarios
� Small Business Infrastructure
� Small Telephony deployments
� Network core with Unmanaged at edge
� Separate workgroups for additional security
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� Separate workgroups for additional security
Smart Switch Usage Scenarios
� Deploy in network edge and managed in core
� Simple deployment where workgroups are needed –network segmented into Finance, Accounting, Marketing
� Low usage of voice/video
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Cisco Small Business Warranty
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Sell Switches to Customers Who …
Cisco Small Business Switches should be recommended:
� If customer has less than 100 users
� Wants a switch to create a network infrastructure
� Sale typically focuses on price and feature richness
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
� Is price conscious and price is a key driver
� Single site connectivity
� Prefers easy to install and manage products or DIY (specific to unmanaged or smart/lightly managed switch)
� No or limited experienced in-house IT
Unmanaged Switches Purchase Decisions
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Smart Switches Purchase Decisions
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Managed Switches Purchase Decisions
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
What makes Cisco’s Switching products different from the competition?
� Managed Switches
For Managed/Smart, CSB offers a warranty which covers the usable life of the product – 5 years
With Procurve, you only get Phone support during office hours
CSB free phone support is 24x7 (in key markets)
To get same thing with Procurve, pay additional 8% to 35% of the Product cost for Care Package
CSB products more competitively priced
CSB offers targeted support for SB – SBSC first line support staffed by CCNA-level Engineers
CSB switches support standards-based SNMP – can be integrated into any Network Management platform
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
CSB switches support standards-based SNMP – can be integrated into any Network Management platform
Procurve does not offer real stacking – only central management
� Smart Switches
CSB products more competitively priced
CSB more comprehensive portfolio
� Unmanaged Switches
Cisco Small Business offers Lifetime Warranty on Unmanaged switches
CSB products more competitively priced
CSB more comprehensive portfolio
CSB has models that support PoE
CSB has 48-Port GE and FE models
CSB products competing against HP
• SD/SR competes with 1400-xx, 408, 23xx, 21xx Procurve switchesUnmanaged
switches
• SLM competes with 1800-xx and 1700-xx Procurve switchesSmart
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
• SLM competes with 1800-xx and 1700-xx Procurve switchesSmart
Switches
• For this category, always lead with Catalyst• SRW competes against 2510-xx and 2510G-xx Procurve switches• ESW and SFE/SGE competes against 2610-xx and 2810-xx
switches• Position SFE/SGE switches against 2610/2810 if customer
demands Stacking, Static L3, IPv6, 48-port Gig POE, MVR, LLDP, or lower pricing (up to 50% lower)
• Position ESW when in a System/Solution or when NBD is critical (select markets)
• Catalyst addresses all products above this
Managed switches
Benefits
Best -in-class Small Business support
•CCNA Certified Level 1 Support Staff
Green •We are eco-friendly, We help customers save on energy cost.
Cisco Small Business Toolset(Find It) *
•Device discovery•Web based tool bar•Customizable support & marketing links
CSB Competitive Switch Advantage
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Next Generation Internet (IPv6)
•Support for next generation internet & OSes (Windows 7 & Snow Leopard)•Additional upgrade/services opportunities•“Must have” requirement for some countries/customers
* Coming to rebranded products Fall CY2009
More Information
� For Partners
• Partner Central: http://www.cisco.com/go/smbpartner/switching
• Small Business Support Community: https://www.myciscocommunity.com/community/smallbizsupport/switches
• Small Business Switching Guide: https://www.myciscocommunity.com/docs/DOC-8114
• Small Business Product Guide: http://tools.cisco.com/s2slv2/ViewDocument?docName=EXT-AS-222816
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
� For Small Business Customers
• Cisco.com: http://www.cisco.com/go/smbswitching
� Small Business Support Community:
• https://www.myciscocommunity.com/community/smallbizsupport/switches
• Small Business Demo Lounge: https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/sbdemo
Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
� Video
� Where to go for additional information
� Q&A
Small Businesses Work Online
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Equipment Upgrade Factors
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Cisco Small Business Routers
� For transactional buyer looking for a point product
� Basic routing capabilities
� Secure VPN site-to-site and remote worker connections
•Strong security features
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
•Stateful packet inspection firewall
•Hardware encryption for VPN
•Authentication and access control
•Optional email and web protection (some models)
� Simple, browser-based configuration
� Basic connectivity right out of the box
Sell Routers to Customers Who…
� Need secure connectivity to the Internet
� Need secure site-to-site connectivity
� Want to extend connections to remote employees, customers, partners, and suppliers
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
� Want advanced security options
� Want wireless connectivity in the office
� Require business continuity and failover options
Cisco Small Business Routers
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Wireless VPN Routers
WRVS4400N• Draft N MIMO• Based on RSV4000 Security Router• SPI Firewall + IPS• 5 User IPSEC VPN• Gigabit WAN/LAN
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
Functionality / Performance
WRV200 (EOL)• 802.11g MIMO• Support Up to 10 VPN Tunnels• Omni-Directional Antenna – 1x2 MIMO• Multiple SSID
WRV210• 802.11g MIMO• Support Up to 10 VPN Tunnels• Omni-Directional Antenna – 1x2 MIMO• Multiple SSID
Wired VPN Routers
RV042/RV082/RV016• Dual WAN Ports• Integrated SPI Firewall• HW Accelerated VPN• QuickVPN Support• Trend Micro Email and Web filtering *
RVL200• (1) FE WAN + (4) FE LAN• Integrated SPI Firewall • SSL VPN Support• IPSEC Branch Office Support• Trend Micro Email and Web filtering *
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37
Functionality / Performance
RVS4000• (1) GigE WAN + (4) GigE LAN• Integrated SPI Firewall + IPS/IDS• IPSec VPN Support• Trend Micro Email and Web filtering *
Cisco RVL200 / WRV210
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38
Cisco RVS4000 / WRVS4400N
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 39
Cisco RV0xx Multi-Wan Routers
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 40
Cisco Small Business RouterProduct Comparison
SKU VPN Tunnels Ports / Wireless Other
IPsec QVPN QVPNUpgrade
SSL PPTP WAN LAN WLAN
RV042 50 10 50 - - 5 2 4 - - Hardware DMZ, One-to-one NAT
RV082 100 15 50 - - 10 2 8 - - Hardware DMZ, One-to-one NAT
RV016 100 15 50 - - 10 7 16 (1) - - Hardware DMZ, One-to-one
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 41
RV016 100 15 50 - - 10 7 16 (1) - - Hardware DMZ, One-to-one NAT
RVL200 1 (2) 0 - - 5 0 1 4 - - 802.1Q, One-to-one NAT
RVS4000 5 5 - - - - 0 1 (GbE)
4 (GbE)
- - IPv6, 802.1Q
WRV200 5 10 - - - - 0 1 4 G
WRV54G 50 5 50 - - 0 1 4 G
WRVS4400N 5 5 - - - - 0 1 (GbE)
4 (GbE)
N IPv6, 802.1Q
1. 16 ports total. Up to 7 for WAN2. G2G only
Trend Micro ProtectLink Gateway
� Full-strength email and web security
� Cloud-based email protection
•Scans all email
•Anti-spam, anti-virus, anti-malware
•Threat protection always current and operational
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 42
•Threat protection always current and operational
� Protects against web threats
•Reputation-based URL blocking
•URL filtering to control employee browsing
� Can be sold with the router or afterward
� Annual subscription for recurring revenue
What makes Cisco’s Routing products different from the competition?
� Broad range of VPN, SSL & IPSec options
=> Secure connections for branch to branch and remote worker
� Security: Firewall & DoS prevention, port filtering
� IDS/IPS (RVS4000&WRVS4400N) – advanced Intrusion Prevention and
Detection
� Easy installation and maintenance, setup wizard, SNMP, web interface,
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 43
� Easy installation and maintenance, setup wizard, SNMP, web interface,
monitoring options, ……
� Wireless versions available, ideal for smaller setups
� Remote Worker support => WRV210 is also an ideal router for remote
worker
� SSL VPN Routers - at ½ the price, the RVL200 offers advanced networking features not found on other boxes (e.g. Netgear and Sonicwall), including VLANs, QoS, and VoIP support via ALG
More Information
� Cisco.com:
• http://www.cisco.com/smb
• http://www.cisco.com/cisco/web/solutions/small_business/products/routers_switches/index.html
• Partner Central:
• http://www.cisco.com/web/partners/sell/smb
• http://www.cisco.com/web/partners/sell/smb/products/routers.html
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 44
• http://www.cisco.com/web/partners/sell/smb/products/routers.html
• Cisco Small Biz Support Community:
• https://www.myciscocommunity.com/community/smallbizsupport/routers
• Small Business Demo Lounge: https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/sbdemo
Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 45
� Video
� Where to go for additional information
� Q&A
Wireless Access Points
� AP Mode supported on all Cisco Small Business Access Points
� Network wired or wireless devices to network backbone
� Primary functionality -> Wirelessly connect Clients to network
� Multiple SSIDs and BSSIDs – Virtual
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 46
� Multiple SSIDs and BSSIDs – Virtual Aps
� With Multiple Aps in a single network:
• Roaming using IAPP – roam in up to 4 seconds so not conducive for roaming of WIFI phones
• Auto-channel Selection – minimize interfere between Aps
� Wireless Security Monitor – detects new APs and Clients
WDS (Wireless Distribution System)Bridging and Repeater Mode
� Supported on WAP200/2000, WAP200E, WRV200
� Network wired or wireless devices to network backbone from areas to which there’s no cabling:
� Connect Buildings Close Together
� Connect to Ethernet switch for large number
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 47
WAP200Wireless-G Access
Point
� Connect to Ethernet switch for large number of devices
� Scale to a larger area with Repeater Mode
� Repeater can provide expanded coverage for Multiple BSSIDs
� Repeater Mode - Throughput reduced 50% for each repeater hop
� Disadvantage: Can only use with products using same chipsets
� In bridge mode, wireless clients CANNOT connect to the AP
Repeater Mode
Repeater Mode
Small Business Wireless Access Points
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 48
Cisco Small Business WirelessProduct Comparison
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Cisco Small Business WirelessProduct Comparison
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 50
WAP4410N Overview
� Small Business focused Wireless-N (IEEE 802.11n Draft 2.0 compliant)
� Key Features
Multiple BSSIDs (4) – Segment wireless network amongst workgroups & guests
Wireless Distribution System (WDS) – Bridging and Repeater capabilities for extended reach and deployment scenarios.
Robust security capabilities such as WPA2, an 802.1x supplicant, Rogue AP Detection
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 51
� Key Competitors – Netgear WN802T, Buffalo Nfiniti Router/AP
� Key Differentiators –WDS, Multiple BSSIDs, 802.1x supplicant, VLANs, QoS, WMM
� Availability – Now Shipping
� List price - $240 US
Wireless Small Office Solutions
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 52
Two Building Solution
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 53
School Campus Network
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 54
What makes Cisco’s Wireless products different from the competition?
� Cisco Small Business wireless solutions are purpose-built to meet the needs of small business
� Business specific features are:
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 55
More Information
� Cisco.com:
• http://www.cisco.com/smb
• http://www.cisco.com/cisco/web/solutions/small_business/products/wireless/index.html
• Partner Central:
• http://www.cisco.com/web/partners/sell/smb
• http://www.cisco.com/web/partners/sell/smb/products/wireless.html
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 56
• http://www.cisco.com/web/partners/sell/smb/products/wireless.html
• Cisco Small Biz Support Community:
• https://www.myciscocommunity.com/community/smallbizsupport/wireless
• Small Business Demo Lounge: https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/sbdemo
Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 57
� Video
� Where to go for additional information
� Q&A
Why Network Attached Storage?
� Today’s small businesses rely on information technology just as much as large enterprises
• Lowered costs and improved usability have accelerated small business adoption rates
• Most small businesses do not reliably protect their critical business data
• At the same time, small businesses are the least able to afford data
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 58
• At the same time, small businesses are the least able to afford data loss
• Beyond risk of lost data, small businesses also face growing regulatory and security requirements
� NAS advantages over Servers are lower equipment and operating costs, and a dedicated NAS simplifies on-going management
� NAS advantages over Direct Attached Storage include better storage utilization, centralized management and performance that is optimize for data storage and transfer
Benefits of Network Attached Storage (NAS)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 59
Cisco Small Business NAS Solutions
� Industry’s broadest Small Business product portfolio
� Flexibility
• Complete line of NAS products from 2-Bay Desktop to 4-Bay Rackmount
• Integrated solutions and optimized for performance and capacity to meet storage and sharing needs
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 60
meet storage and sharing needs
• Support concurrent access via CIFS and NFS (Windows/Mac/Linux)
� Robust NAS solutions for small business
• Ideal for storing, backing up, sharing and archiving critical information
• Features set it apart from entry-level, consumer desktop NAS systems
• Realize substantial cost savings when compared with server based storage solutions
Cisco Small Business Network Storage Systems
� Complete family of Network Attached Storage products
� Simplified user interface with built-in installation wizard
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wizard
� Brings enterprise-class features to Small Business
� High availability options protect data at all times
� Common Software across NAS product family
NSS Desktop Network Attached Storage Systems
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 62
Hard Drive Approved Vendor List: http://www.cisco.com/en/US/docs/storage/nass/csbcdp/nss/avl/reference/guide/NAS_AVL_1834201.pdf
NSS RackmountNetwork Attached Storage Systems
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 63
Hard Drive Approved Vendor List: http://www.cisco.com/en/US/docs/storage/nass/csbcdp/nss/avl/reference/guide/NAS_AVL_1834201.pdf
Cisco Small Business Storage Customer Value Proposition
� Provide your customers with storage solutions built for their needs
� As small businesses move from paper-based processes to digital applications, securely storing business information becomes an essential requirement
� Cisco Small Business offers a portfolio of affordable, feature-rich, network-attached storage (NAS) solutions designed specifically to
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 64
network-attached storage (NAS) solutions designed specifically to meet the needs of small business customers
� Unlike the modified consumer-class NAS systems commonly used in small companies, Cisco Small Business Network Storage System (NSS) solutions deliver the advanced security and usability features desired by small businesses
Cisco Small Business Storage Partner Value Proposition
� Provides a data storage solution that easily integrates with and provides additional sales opportunities for Video Surveillance, Continuous Data Protection (CDP), and disaster recovery solutions and services based on other Cisco Small Business solutions
� All Cisco Small Business products are priced at a single discount extended to all Cisco Partners regardless of certification or
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 65
extended to all Cisco Partners regardless of certification or specialization
� Elevates partners to trusted advisors by offering a product that is truly engineered for the small business customer vs. a consumer-grade product that lacks appropriate features and capabilities
Cisco Network Storage System (NSS)Selling Messages
� Cisco Small Business NSS solutions are designed with user data protection and expansion in mind:
• Robust reliability
• Maximum flexibility
• Exceptional performance
• Advanced storage capabilities
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 66
• Advanced storage capabilities
• Strong security including On-Disk 256AES encryption (Security)
• Active Directory integration (Authentication)
• Easy setup and operation
• Out-of-the-box compatibility with other business applications
� Pull through sales of Gigabit Management Switches, Gigabit Security Routers, CDP Backup Software, IP Surveillance Cameras
What makes Cisco’s storage products different from the competition?
� Complete line of NAS products from entry level 2-bay products to advanced 4-bay rack mount products
� Superior feature set and performance to competitive solutions
� Part of the most complete Cisco Small Business
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 67
� Part of the most complete Cisco Small Business portfolio
� Integrates into Cisco Small Business portfolio, video surveillance and security strategies
� Products positioned above competing ‘embedded’ NAS solutions, but below Intel Server based solutions
More Information
� Cisco.com:
• http://www.cisco.com/smb
• http://www.cisco.com/cisco/web/solutions/small_business/products/storage/index.html
• IP Video Surveillance and Storage Quick Learning Module
• Partner Central:
• http://www.cisco.com/web/partners/sell/smb
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 68
• http://www.cisco.com/web/partners/sell/smb
• http://www.cisco.com/web/partners/sell/smb/products/storage.html
• Cisco Small Biz Support Community:
• https://www.myciscocommunity.com/community/smallbizsupport/networkstorage
• Small Business Demo Lounge: https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/sbdemo
Agenda
� Cisco Small Business Intro & Overview
� Switches
� Routers
� Wireless
� Network Storage
� Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 69
� Video
� Where to go for additional information
� Q&A
Why Video Surveillance?
� Security is increasingly a concern for all businessTheft/vandalism
Disgruntled employees
Accidents
Terrorism
Increased use and acceptance in court and for insurance
“Caught on Tape”
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 70
“Caught on Tape”
Police videos
• Why digital video surveillance?
Better function
Improved search, retrieval and management - non-linear
Better storage, preservation, duplication, transmission
Cost reduction
Compression
Reduced complexity – single network type
Cisco Small Business SurveillanceValue Proposition
� Physical security is increasingly becoming a significant concern for small business
• Cisco Small Business video surveillance cameras allow peace of mind when it comes to your company’s most important assets
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 71
• These cameras work together with monitoring software and network attached storage to allow increased event search functionality, retrieval and management of your physical security solution
• IP video surveillance allows your physical security system to be integrated and managed by your overall SB network
Why Cisco Small Business?Key Selling Messages
� Cisco Small Business Video Surveillance provides a wide portfolio of cameras
• Includes 16 camera management software compatible with any combination of Cisco SB surveillance cameras
•Video management software provided at no additional cost, unlike our competition with charges a separate license fee
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 72
•End to end solution including data infrastructure and storage products
� Excellent sales lead and portfolio differentiator
•No competitive solution from HP & Netgear
•Pulls through sales of Gigabit Management Switches and Security Routers, Wireless Access Points and Network Storage Systems
Move
Functions of IP Video Surveillance
Manage
CaptureCisco Small Business Video
Surveillance Cameras and Accessories
Analytics
Cisco Small Business Video Monitoring SW-VMS16
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 73
Live Viewing / Monitoring Post Event Investigation
View
ArchiveStorageCisco Small Business
Network Storage Systems
Cisco Small Business Video Monitoring SW-VMS16
CaptureIP Surveillance Cameras
PVC2300
Business Internet Video Camerawith 2-way Audio and PoE
PVC300
Pan Tilt Optical Zoom Video Surveillance Camera with with 2.6x optical zoom, POE, and IO ports
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 74
with 2-way Audio and PoE
WVC2300
Wireless-G Business Internet Video Camera with 2-way Audio
WVC210
Wireless-G Business Internet Video Camera with 2-way Audio and PTZ (Pan Tilt Zoom)
Cisco Small Business IP CameraProduct Comparison
Features WVC210 WVC2300 PVC2300 PVC300
10/100 Ethernet LAN Port
802.11g Wireless Ethernet
2-way Audio
LCD Status
Motion Detection, Manual Recording
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
No
Yes
No
Yes
Yes
No
Yes
No
Yes
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 75
Motion Detection, Manual Recording
External Input/Output Connections
Interchangeable CS lenses
Integrated Optical Zoom
VGA Resolution @ 30 frames per sec
Simultaneous MJPEG/MPEG-4
Night Vision (IR Cut Filter)
Image Sensor
Yes
No
No
No
Yes
Yes
No
¼” CMOS
Yes
Yes
Yes
No
Yes
Yes
Yes
¼” CCD
Yes
Yes
Yes
No
Yes
Yes
Yes
¼” CCD
Yes
Yes
No
2.6x
Yes
Yes
No
¼” CCD
� 2nd Generation Wireless Desktop/Wall-mount Pan Tilt Camera with LCD status display
� Key Selling Points:
• Improved features over WVC200 at same price
•Dual codec support for optimization of live video
WVC210 Product OverviewKey Features/Benefits
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 76
•Dual codec support for optimization of live video streaming quality and recording storage requirements
•Dual stream video (MPEG4 and MJPEG simultaneously)
•Multicast, 3GPP, 2-way audio support
• Improved image quality, including improved low-light performance (1/5” to ¼” sensor)
•WiFi Certified 802.11g
• Includes Video Monitoring System application
Common Features:PVC2300 and WVC2300
� Compelling form factor
Can be used as-is
Used with 3rd party outdoor enclosures
PVC2300 only
� Removable CS-mount lenses support other lens options
Zoom
� High-quality progressive scan CCD sensor
Supports low light .4Lux @ F1.4
� Supports dual CODECs
MPEG-4 - streaming
MJPEG - storage (NAS)
CODECs run simultaneously
Monitor using MPEG-4 for low
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 77
Zoom
Wide-angle
Vari-focal
Auto-Iris
� Mount on PT base supporting Pelco_D protocol
� RS-485 interface
Remote control
Pan/tilt
Monitor using MPEG-4 for low bandwidth
Record using MJPEG for video integrity and quality
� Supports 2-way audio
G.726 and G711 µ-law, A-law
Built-in mic
External mic/speaker input/output
� Supports IP Multicast, RTSP, RTP, 3GPP (View from 3G phones)
PVC300 Product Overview
Key Features / Benefits
� Pan Tilt Optical Zoom Video Surveillance Camera with POE
Pan: 350 degrees, Tilt 125 degrees
� Key Selling Points:
•Pan Tilt Camera with 2.6x optical zoom, POE, and IO ports allow for flexible installation for multiple applications
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 78
multiple applications
•High quality Sony CCD sensor with low light sensitivity provides optimal video image under a wide variety of lighting conditions
•Simultaneous dual CODEC provides optimal combination of viewing and storage of video
•Two-way Audio, IP Multicast, IPv6, 3GPP and Samba client provide advanced feature set.
Move, Manage, ViewCisco Small Business Video Monitoring System (SW-VMS16)
� Deploying multiple cameras is not difficult, however…
� Effectively, managing and monitoring multiple cameras can be a challenge
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 79
can be a challenge
� Cisco Small Business Video Monitoring System greatly simplifies the task
� New Cisco Small Business branding
Video Monitoring System –Monitoring Console
The Basics
� Displays up to 16 Cameras on one Screen
� Provides PTZ Camera Controls
� Simplifies scheduling recordings
Advance Features
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 80
Advance Features
� Recording can be searched by camera, date and time
� Enables recording schedules and settings to be copied to multiple cameras
� Provides advance motion detection
� Real time digital picture enhancements in playback mode with Digital Zoom
• Full Screen Display
• Each Camera’s Recording can be Searched by Date and Time
• Each View can be Digitally Enhanced in real time when playing back
Video Monitoring System - Playback
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 81
playing back
• Log File
• Forward and Backward Speeds Variable in 1x, 2x, 4x, 8x and 16x
• 4x Digital Zoom on Playback
• Export video to standard .AVIformat
Interoperability and Pull Through
� Linksys Business Routers
RV082, RV042, WRV200*, WRVS4400N* and RVL200
*Including wireless options for WVC2300
� Linksys Business Switches
All SRW switches
SLM switches (smart switches)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 82
SLM switches (smart switches)
SFE‘s and SGE‘s (Layer 2+)All PoE switches for PVC2300
Network Attached Storage
NSS4x00,NSS6x00, NSS2000
Store video and audio on the NAS
� Business Series Access Points
WAP200, WAP200E, WAP4400N, WAP2000
For use with WVC2300
What makes Cisco’s Video Surveillance products different from the competition?
� Broad video surveillance solution incorporating cameras, monitoring software and storage devices
� Supports monitoring, recording, and management of 16 cameras simultaneously
� Monitoring solution (LBAVMS16/SW-VMS16) provided with our cameras at no additional charge (huge difference between our solution and our competitors)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 83
competitors)
� Advanced management features such as as save/load configuration files, real time video playback enhancement, variable playback/rewind speeds, & copying setting from one camera to another
� Easy to use graphical interface
� Video is stored in a proprietary format that cannot be altered
� Video format is also smaller than standard .AVI file formats so storage requirements are reduced
Where to go for additional information?
� For Partners
• Partner Central: http://www.cisco.com/web/partners/sell/smb/products/security.html
• IP Video Surveillance DemoSolutionsThis demonstration kit gives you tools to demo this solution to customers, helping them understand the possible value for their business
• IP Video Surveillance and Storage Quick Learning Module
� For Small Business Customers
• Cisco.com:
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 84
• Cisco.com: http://www.cisco.com/cisco/web/solutions/small_business/products/security/index.html
• Leave behind: http://www.cisco.com/en/US/prod/collateral/voicesw/ps6788/vcallcon/ps7293/brochure_Cisco_IPVideoSurv.pdf
• Small Business Support Community: https://www.myciscocommunity.com/community/smallbizsupport/securityandsurveillance/surveillance
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 85
Why Cisco for Small Business?
Supported by a Cisco sales team dedicated to the small business segment
Leverage demand generation activities targeting the small business customer
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 86
small business customer
Participate in special promotions on the Cisco Small Business and Cisco Small Business Pro product portfolios
Cisco Small business family of products offer Select partners an expanded, cost-effective portfolio of Cisco branded solutions
Cisco Small Business Support & Svcs Options� Cisco Small Business offers baseline warranty
� Cisco Small Business Pro brings Cisco support close to HP Procurve offer (enhanced warranty + NBD + SW Upgrades
Delivered By HW Coverage and Duration
HW Replacement SW Coverage Technical support
Web tools
Cisco SmartCare
Cisco and Partner • All HW
• 50 – 600 users
• 8x5xNBD adv. rep. • Updates
• Upgrades
• 24x7 phone SmartCare Portal
Cisco SmartNet Cisco • All HW
• Yearly or multiyear contracts
• 8x5xNBD adv. rep.
• 8x5x4 adv. rep.
• 24x7x4 adv. rep.
• 24x7x2 adv. rep.
• Updates
• Upgrades
• 24x7 phone
• Web support
• Web support
Cisco Smart Cisco • Select SMB • 8x5xNBD adv. rep. • Updates • 8 - 5 phone TAC • Cisco.com SMB
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 87
Cisco Smart
Foundation
(Formerly Smart Assist)
Cisco • Select SMB data products
• Fewer than 250 users
• 8x5xNBD adv. rep. • Updates • 8 - 5 phone TAC
• Web
• Cisco.com SMBknowledge base
Cisco Baseline Warranty
Cisco • All HW
• Replace defective HW only
• Limited lifetime
• 10 day adv. rep.
• 15 day return to fact.
• Updates • No • No
Cisco Small Business Baseline
Cisco • 5 Years
Fans and p/s 1 year
• Ship replacement 1-3 days after receipt (Best Effort)
• Bug fixes • 1 Year, 24x7x365phone
• On-line support database
Cisco Small Business Pro
Cisco • 5 Years
Fans and p/s 1 year
• NBD advance replacement where available (ANZ); otherwise 10 BDadvancereplacement
• Updates
• Upgrades
• 5yr bug fixes
• 24x7x365 phone
* Premium service under consideration
• Web support
• Click-to-chat support (1yr)
• On-line support database