Cisco Pulse Media Analytics: Connecting The Human Network @ Work

Tony Frazier, Senior DirectorMedia Experience and Analytics BUEmerging Technologies Group

Cisco Pulse Media AnalyticsConnecting the Human Network @ Work

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© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 2

Cisco Pulse Agenda

Role of Media Analytics in Enterprise 2.0

What Is Enterprise 2.0?

Enterprise 2.0 In Practice @ Cisco

Cisco Pulse Product Demo

How It Works and Future Directions

Key Takeaways


My Takeaways … Enterprise 2.0

Key Enterprise 2.0

Technology Enablers

Search

Links

Authorship

Tags

Extensions

Signals

Can Exploit An Orgs

Collective Expertise

With Proper Nurturing

and User Adoption

Search, Ask, Share

9X Effect

None

Potential

Weak

Strong

© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 4

Web 2.0 Collaboration Can Scale Key Processes

R&D Sales Service

i-Zoneand i-Prize

SOARProgram

KnowledgePortal

OBJECTIVE

INITIATIVE

Identify new billion dollarbusinesses

Cross sell new products across

territories

Better onboard and enable new talent

PROCESS Innovation Growth Productivity

FUNCTION


Scaling Virtual Sales Expertise


How Did We Share Sales Expertise?

74%

59%

49%

49%

26%

0% 50% 100%

Asking Peers

Cisco Directory

Email Alias

Intranet Search

Manager

Find Expertise Is Painful … Using Incumbent Tools

Source: Cisco Sales and Partner Survey (N=234), New Network Cisco Survey (N=121)


Cisco Pulse 9X Innovation OpportunityMedia Analytics Embedded In The IP Network Can Discover Human Network

Mary Emails

Jan a

PowerPoint

on Cloud

Computing

Cloud Computing

SaaS Virtualization

Expertise Social Graph Media Documents

Cloud Computing,

SaaS Virtualization




Enterprise TV

Flip Video Social Media

She

Watches

a YouTube

Video on

Business Video

Cloud Computing,

SaaS Virtualization

Cloud Computing,

Enterprise TV, Flip Video,

SaaS Virtualization, Social Media




x

Cloud Computing

Access Control Enterprise Policy

She then

Uploads

a Cloud

Security

Proposal to Team Wiki

Cloud Computing,



Access Control,

Cloud Computing, Enterprise Policy,




Cisco Pulse Search and Analytics Platform

“If we knew what we know, we would be three

times more productive than we are today!”

Automatically discover expertise

Collaborate in a single click

Surface and share info in real-time

Navigate video to the spoken word

Integrated into the tools people use

Enabling Collaboration Across Boundaries


Find and Ask Experts


Access and Navigate Valuable Media


Cisco Sales Virtual Expert Business Case

Automatic Expertise Location with Cisco Pulse 5,600+ users

2+est. hours saved per query

Increasein quality of customer responses

Sales Specialist

Sales Specialist

* Source: Network Collaboration Business Unit Pre-Deployment Survey N=234 (2009)

Sales Specialist

Sales Specialist


How We Do ItAutomated Network Discovery

1

Cisco Network

Pulse Collect Appliance


How We Do ItSearch and Media Analytics

21Pulse Connect

Profile

Expertise

Social Graph

Documents

Media


How We Do ItOpen Platform

32

Intranet CRMOffice Apps

Pulse

Connect

OpenSocial

QuadShow&Share


Cisco Sales Early Adopter Feedback

74%

59%

49%

49%

31%

26%

0% 50% 100%

Asking Peers

Cisco Directory

Email Alias

Intranet Search

Cisco Pulse

Manager

Beginning To Change Behavior

Good Suggestions To Boost Adoption

60% Mobile Access

55% Outlook Integration

30% Business App Integration

Source: New Network Cisco Survey (N=121)

Establishing Strong Advocates

96% met or exceeded expectations

66% would recommend Cisco Pulse

Overcome 9X Effect By Integrating

Cisco Pulse Into The Flow of Work


Driving Adoption In The FlowiPhone and iPad Mobile Apps

Enables Distributed Field Sales

and Service Teams To Access

Expertise On The Go


Driving Adoption In The FlowDynamic Content Alerts Via Email

Automatically Suggest

Relevant People and

Information Based On Your

Interests and Activities


Driving Adoption In The FlowSeamless Business App Integration

OpenSocial APIs

Enable Gadgets To

Be Easily Integrated

Into A Wide Variety

Of Business Apps


Cisco Pulse Takeaways

Enterprise 2.0 Can Helps Knowledge Workers Scale

Requires Sponsorship Mapped to Business Process

THE NETWORK facilitates Authorship across many silos

Pulse network analytics discovers implicit Tags and Links

Enables Search, Extensions, and Signals in the flow of work

Leveraging Open APIs to overcome the 9X Effect

Ultimately we feel this will change how people work and learn

Media Analytics: Connecting People and Information

21

Cisco Pulse Media Analytics: Connecting The Human Network @ Work

Business

Transcript of Cisco Pulse Media Analytics: Connecting The Human Network @ Work