C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

The Evolved Packet Core

David Hovey

Senior Architect & Business Development

EMEA Mobility

dh@cisco.com

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

VIDEO

EXPERIENCE

ARPU per Bit

Data

Traffic

(Cost) Coming

Profitability

Gap

Enable Premium Services

Create new business models

Reduce Costs

Increase Revenue

Improve Customer Experience

Manage “over the top” videoMaximize spectrum and radio assets

Competitive Quality of Experience

Popular Services and Features

MONETIZE

OPTIMIZE

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Location Awareness

Usage Visibility

Mobility Control

Access Technology Awareness

Device Awareness

Session State Awareness

$$$

$$$

$$$$$$

Intelligence

$$$

$$$

App based mobility control

RoamingPresenceReachability

QoS managementInnovate service offerings

Service manipulationService control

Time of day

Select access based on appsSelect access based on

roaming partner

AdaptationTranslationBattery life

Shape

Subscriber

Experience

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Access

Unified RAN

Backhaul

Aggregation

Virtualized Cisco Prime™ Network Management

Cisco ® Advanced Serv ices

Edge and Core

IP Edge

and Core

Evolved

Packet

Core

Data Center

Mobile

Cloud

Cisco

Videoscape

Stadium

Business

On the go

Cisco

VideoScapeTM

Video to go

home

Small Cell

Cisco

Femto-cell

Cisco®

Service

Provider

Wi-Fi

Any-G

Radio

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

One Network, Any G (even 7G ), Any Screen

WiFi,Femto

2.5G, 3G

4G

ASR 5000

Reliable

Highly

Intelligent

Powerful

Performance

Flexible

World’s #1 UMTS

and CDMA

Operators

Single Platform for all Control and Bearer Plane Functions

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Seamless User Exp

through Femto Gateway

and Secure WiFi Access

Common Core Independent of Access Technologies

WiFi,Femto

2.5G, 3G

4G

2G SGSN

3G SGSN

MME

SGW

ePDG/TTG/PDIF/HNB

-GWPGW

GGSNPCEF

PCEF

ECSStatefulFirewall

ContentFiltering

P2PDetection

2G/3G/4GSGSN

MME/SGSN

GGSN/PGW/SGW

Integration of SGSN

& MME Reduces Control

Messages/Cost 30%

The Only High

Performance Integrated

2G/3G/4G SGSN

Flexibility to provide

Seamless Evolution

to LTE/4G

Integrated DPI and PCEF

lowers TCO (40% OpEx),

simplifies the network,

and ensures accuracy

Intelligence enables

In-line services directly

on the platform

Cisco EPC

Unified

RAN

Data

Center

InternetIP Core

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Industry-Leading Mobile Packet Core Intelligent Performance

Transaction Processing

Ban

dw

idth

Competitive platforms

optimized for bandwidth

Competitive platforms optimized only for

transactions

ASR 5000Optimized for

Throughput,

Transactions,

and Density

Superior Performance = Throughput + Transactions + Density

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Enabling a Smarter Pipe for Mobile Monetization

Operational savings of 35%-40% versus competitive offerings

Subscriber spending controls

Service provider protection

Subscriber interaction

Service based controls

Bandwidth, QoS

TOD services, automated controls

Cisco

ASR 5000

CSCF

Corporate

Internet

IMS

Ga /

Gy

Cisco ASR 5000SGSN / MME / SGW

HSS/

AAAMAP/Diameter

Cisco ASR 5000

IPCFGGSN / PCEF / PGW /

In-Line Services

Radius/

Diameter

Rx

Mobility Unified

Reporting

OCS

OFCS

PPT

SSC

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

OptimizeNetwork

Performance

Target New

Services

PlanInfrastructureInvestments

Cisco® ASR 5000

Analysis for Network Optimization, Targeting New Services

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

One Voice Solution

Seamless

IMS to CS Mobility

Cost Optimized

Performance

Support for

Messaging, Presence,

RCS

Integrated IMS

and LTE Functions

Cisco

Converged

Services

Platform

4G

3G

SR-VCC UE

SR-VCC UE

SGSN

S/P-GW

MME

MSC Server

ISC

SR-VCC

SCC-ASMMTEL-TAS

IP-SM-GW

RCS

PCRF

HSS

P/I/S/E-CSCF

IuCS/A

Mg

IuPS/Gb

S3 S6a

Sv

Cx

Rx

SGi

S11S1-MME

S1-U

Cisco

Session

Control

Manager

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Traffic

Revenue

Operator Strategies

Control

Collaborate

Tiered Pricing

Family Data Plan

Turbo Boost

Parental & Corporate Controls

Work/Play Plans

Freemium

Premium Mobile Video

Mobile TV

Mobile Ad-Insertion

Mobile Cloud Partnerships

Toll-Free Mobile Broadband

M2M

On-Net Social Web

User Generated Video

Rich Communications Suite

Voice and Video over LTE

Create

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Traffic

Revenue

Fair Usage

Resource Management

Traffic (TCP, HTTP) Optimization

Transcoding/Transrating

Bandwidth Shaping

Function Integration

3G, 4G Integration

Network Offload

Wi-Fi, femtocell Offload

Function Integration

Video / Data

Policy

Offload

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13Cisco Confidential 13

SITUATION

SOLUTIONCHALLENGES

RESULTS

Telenor wanted complete 2.5/3G HSPA+ replacement with seamless upgrade path to EPC service delivery

Business:

• Migration of existing consumer & corporate APN’s

• Wholesale replacement of existing Ericsson mobile core

Technical:

• Overlay 2.6Ghz LTE hotspots to supplement 2.1Ghz & 1800Mhz bands in semi-urban areas

• SIGTRAN on Gr/Gs/Gf and IuPS-C towards Huawei RNC

• Single platform for all functions with deployment flexibility & reduced TCO

• Complete mobile packet core solution (SGSN/GGSN, P/S-GW, MME)

• Utilize Inline Services for ECS (eGCDR generation), policy enforcement, analytics /reporting

• Investment protection, operational commonality

• All BSC’s/RNC’s & eNB’s cut-over to Cisco SGSN/MME:

- Running over 1M SAAU’s on UMTS network with EPC production trials in progress

• Centralized architecture with control and bearer functions segmented in separate systems in 3 NDC’s

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14Cisco Confidential 14

SITUATION

SOLUTIONCHALLENGES

RESULTS

Verizon Wireless wanted to evolved from a 3G CDMA network to a 4G LTE network

Business:

• VzW had a nationwide 3G CDMA network but it could not offer simple, global roaming

• Wanted to get away from QCOM royalties structure

Technical:

• Aggressive timelines for deployment meant not everything could be fully specified

• Complicated hand-off procedures (CDMA<->LTE)

Cultural:

• Moving from CDMA to GSM – huge learning curve

• Early POC “AIMS” specified by VzW and their core vendors (2008) – bake off for LTE vendor’s

• Dedicated engineering & field support teams helped ensure success

• Heavy standards work in parallel with development efforts

• Carrier class, high density, service/feature rich gateway solution for all access technologies (CDMA, eHRPD, LTE)

• Investment protection, operational commonality

• Cisco worked collaboratively with VzW to drive:

⁻ Standards architectures

⁻ Call flows, test plans, interface specifications

• Drove the architectures and technological choices putting Cisco at a competitive advantage

• Trusted advisor and true technology partner

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

GERAN

HLR/AuC/EIR HSSMSC/

VLR

SMS-GMSC

SMS-IWFMSC

SS7 / SITRAN

SGSN CG

IP

Core

DNSGGSN

Billing

Solution

Internet

/Intrane

t

PSTN

AAAWAP

G/W

DNS

Other

PLMN

Architecture with Separate PS Core: Complexity now Simplified

GERAN

HLR/AuC/EIR HSSMSC/

VLR

SMS-GMSC

SMS-IWFMSC

SS7

2G SGSN

CG

IP

Core

DNS2G GGSN

Billing

Solution

Internet

/Intranet

PSTN

AAAWAP G/W

DNS

Other

PLMN

3G SGSN3G GGSN

Present Network Details 1 Competitor Proposal 2 CISCO Proposal 3

• 4 GGSNs & 6 SGSNS

• 6 Million SAU & 0.6 Million PDP

• Less than 1 Gbps Capacity

• More than 35 Types of Cards

• 40 Chassis

• 8 GGSNs & 12 SGSNS

• 11 Million SAU & 6 Million PDP

• 15 Gbps Capacity w/ DPI

• Around 50 Types of Cards

• 50 Chassis

• 4 GGSNs & 4 SGSNS

• 11 Million SAU & 6 Million PDP

• 15 Gbps Capacity w/ DPI

• Around 5 Types of Cards

• 4 Chassis

GERAN

HLR/AuC/EIR HSSMSC/

VLR

SMS-GMSC

SMS-IWFMSC

2G/3G

SGSN/GGSNIP

Core

DNS

Billing

Solution

Internet

/Intranet

PSTN

AAAWAP G/W

DNS

Other

PLMN

SS7 /

SITRAN

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

More Than 200 Operators in More Than 75 Countries

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Trusted partner for global Mobile Service Providers

Innovation

differentiation

Monetization

new revenue

Access

Independent

seamless

experience

Industry

Leadership

strong

partnership

Optimization

reduced costs

C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Thank you.