Cisco Managed and Hosted Collaboration Solutions - BRKSPG-2685
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Transcript of Cisco Managed and Hosted Collaboration Solutions - BRKSPG-2685
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Managed and Hosted
collaboration solutions Maurice Duault mduaultciscocom
BRKSPG - 2685
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Agenda
bull Introduction
bull Call Control products
bull UC 300500
bull Business Edition
bull UC on UCS
bull Solutions and services
bull HCS
bull Telepresence as a Service
bull Contact Center as a Service
bull WebEx SP integration
bull Summary
3
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Managed and Hosted collaboration solutions challenges
4
Which product Which Application
Which service location
Which Consumption
model
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Positioning managed and hosted collaboration solutions
5
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC 300 500 Small Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Agenda
bull Introduction
bull Call Control products
bull UC 300500
bull Business Edition
bull UC on UCS
bull Solutions and services
bull HCS
bull Telepresence as a Service
bull Contact Center as a Service
bull WebEx SP integration
bull Summary
3
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Managed and Hosted collaboration solutions challenges
4
Which product Which Application
Which service location
Which Consumption
model
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Positioning managed and hosted collaboration solutions
5
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC 300 500 Small Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Managed and Hosted collaboration solutions challenges
4
Which product Which Application
Which service location
Which Consumption
model
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Positioning managed and hosted collaboration solutions
5
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC 300 500 Small Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Positioning managed and hosted collaboration solutions
5
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC 300 500 Small Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC 300 500 Small Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC320 Overview bull Up to 24 users
bull Up to 12 PSTN 4 FXO embedded Additional via SPA 8800
bull Up to 4 SIP accountstrunks
ndash Lifeline (FXS ndash FXO failover)
ndash Local 911 even with SIP
bull 2 USB back up VM amp Config
bull Small business FirewallNAT
bull Support for SPA300 amp SPA500 wired and wireless phones
bull Support for Mediatrix ISDN Gateways
Wireless BGN Access Point
Wireless Voice LAN
4 FXOLine ports
(universal config)
1 FXS port for Phonefax
Up to 1 Gb WAN Ethernet Remote
access
4 Gb LAN ports
Music on Hold
Paging out Integrated Auto-attendant
Internal Voicemail 20h capacity
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco UC500 Series
bull Integrated productivity applications
bull Simple license-based upgrades for growth
‒ Up to 32 users on UC 540
‒ Up to 138 users on UC 560
bull On-board wireless LAN (UC 540)
bull IP Phone Support
SPA 300 amp SPA 500
Unified IP Phone 7900 and selected 6900 8900 9900
8- to 32-User Model UC540
16- to 138-User Model UC560
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer case
bull Customer Telefoacutenica (Spain) ndash 40 million inhabitants
bull Service SPOT ndash Total office ndash personalized solution
bull UC + Internet + Telephone lines
Offered and sold by Telefoacutenica to end-customers personalized setup
Priceseatmonth
Quoted to Telefoacutenica deployed and supported by a partner
Cisco partners reference prices
Pilot ndash 5 million inhabitants 9 Mo
2000+ extensions deployed
Launched nation wide Aug 2010
Cisco Value Add
Advanced UC portfolio
Cisco Partners engagement
Business model ndash Pricing
Joint marketing ndash 20 cities tour
Cisco Solution SBCS ndash UC500 UCME-ISRs UCMBE and UCM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Edition Medium Business
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Solution Overview
Proven UC technology supporting 300 users 400 devices 10 sites
Appliance
Built-in Gateway
End Points
Video Wi-Fi low Cost
Management
Interface
Simple amp Intuitive
Trunking
SIP PRI Analog
Localization
User and admin interfaces
IP Telephony
Call features
Mobility
SNR
Extension Mobility
Unity Connection
Voice Mail amp AA
Application
Attendant Console Cisco Jabber
Video As easy as audio call
11
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco BE 3000 Deployment Model
12
PSTN
IP WAN
Central Site
Remote Site
PoE Switch
Cisco BE 3000 w Integrated gateway
Tele-worker 871 VPN Router
PoE Switch
IP Phones
Analog GWVG224
Analog Phones
PSTN IP LAN IP WAN SIP
PC Attendant Client
89xx FXS
FXO SPA8800
SPA8800 FXO
FXS
CUBE Lite
SIP SIP
CUBE Lite
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Enterprise-class features
Cisco Business Edition 6000
Optimized Pricing and
Ordering
Simple Provisioning and
Management
Feature-rich Enterprise-class Collaboration Solution Optimized for midsize business
Cisco Business Edition 6000
Solution overview
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Business Edition 6000
Feature rich Enterprise-class collaboration applications
Call control CUCM
Voicemail Unity Connection
IM amp Presence
Video VCS
Attendant Console CUxAC
Contact Center CCX
Unified Provisioning
Manager
Up to 5 applications co-resident on a single server
Emergency Responder
CER
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UCS C220 Server
bull 1RU Square rack mountable
bull 2 quad-core 24 GHz E5-2609 processor
bull 4 x 8 GB RAM
bull 4 x 500 GB 7200 RPM SATA disks RAID-10 configuration
bull Integrated dual-port Gigabit Ethernet
bull 1 Gigabit Ethernet management port
bull Redundant power supply option
bull UC virtualization hypervisor (VMware Hypervisor 5X) pre-installed
2 CPU sockets 16G of vRAM entitled
bull Option to upgrade to UC virtualization foundation with vCenter compatibility
‒ 2 CPU sockets 32G of vRAM entitled
‒ Requires services
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Applications Supported
Application Scale vCPU vRAM vDisk Distribution Pre-loaded
UCM 1000 Users1200 edpts 2 4G 1x80G ISO amp OVA Yes
Unity Cn 1000 VMs 1 4G 1x160G ISO amp OVA Yes
IM amp Presence 1000 Full UC IM amp
Presence users 1 2G 1x80G ISO amp OVA Yes
CCX 100 Agents 2 4G 1x146G ISO amp OVA Yes
CUPM 1000 users 1 2G 1x30G OVA Yes
CUxAC 25 clients 1 2G 1x80G OVA No
VCS 100 Xversal100 non
traversal calls 2 4G 1x250G OVA Yes
CER 1000 users 2 4G 1x80G ISO amp OVA Yes
Any combination of 5 apps allowed with 8vCPU and 16G vRAM 1vCPU should be left unused for ESXi scheduler if CUC is deployed in a VM
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 VCS - Offer Positioning
Market Driver
bull Reduce barriers for video adoption in Mid-market
bull Move towards unified call control
Customer value
bull Enable cost effective migrations by offering investment protection for legacy video
customers
bull Extend video beyond firewall (Remote offices B2B mobile devices)
Promotional Offer (for FY13)
bull Bundle virtualized VCS (VCS-VM) with BE6K bundles for no cost
bull License for 10 Non ndashtraversal 5 traversal calls included ($18K value)
bull Flexible deployment options Co-res on 6K primary as one of 5 Apps (instead of
CCX) secondary or separate server
bull Upsell VCS-E Endpoints Feature options Video conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified Provisioning Manager BE 90
Usage Profiles Zero touch User
MACS
End user self-care
Cisco Unified Provisioning Manager Business Edition 90
Pre-configured
DialplansCustom
dialplans
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP WAN
PSTN
Remote Site 1
Remote Site 49
Central Site
Up to 1000 users
Up to 1200 endpoint devices
Full Redundancy
Up to 49 remote sites
Cisco BE 6000 Deployment Models
Multi Site with Centralized Call Processing
2nd UCS C200 server for redundancy
Cisco BE 6000
19
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Regional Site A
PSTN
IP WAN
Regional
Site N
Regional Site B
Cisco BE 6000 Deployment Models
Distributed Call Processing
Capacity Per Site
Same as Single SiteCampus
Redundancy Per Site
Same as Single SiteCampus
Remote Sites can be a Cisco BE or Unified CM
deployment Cisco BE 6000
20
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Unified CM Business Edition
CMBE 3000 CMBE 6000
Basic Telephony Features
Phone support 3905 69XX 79XX 89XX 99XX 7925 7937 CIPC CUC-
Connect Cisco Jabber 39XX 69XX 79XX 89XX 99XX Soft clients mobile
clients
Basic Mobility (SNR)
Basic Security
Redundancy Cold Standby
Advanced Telephony Features
Advanced Voicemail
Advanced Mobility
Video Limited
Presence
Contact Center
Feature Comparison
21
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
UC on UCS Enterprise market
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 23
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Tie Line or PSTN
Common Control
Disks
Switching Matrix
Line Cards
Trunk Cards
PBX Software
DSPs
bull Plays to competitor strengths PBX-centric
bull Limited plays ldquointegrate withrdquo ldquomigraterdquo ldquoforkliftrdquo
bull HW is Proprietary Expensive not ldquoConvergedrdquo
IP Network
PBX platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Disks Compute
NIC
Collab Software
Conf Xcode
Disks Compute
NIC
Collab Software
DSPs
PSTN
bull Plays to Cisco strengths 1st step to Network-centric
bull ButhellipCommodity HW has issues with Bloat Sprawl Sustainable Profitable
bull AndhellipldquoConvergencerdquo problem returns when this moves to the Data Center
IP Network
Appliance platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IP Network
Conf Xcode
DSPs
Tie Line or PSTN
Collab Software
Collab Software
Disks Compute
NICs
Disks
bull Fixes Sprawl Increases Agility most cost-effective for most deployments
bull Full Cisco play use DC story to put pressure on Collab competitors
Virtualized platform Voice (TDM) Data (Ethernet) Storage (FC or Ethernet)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Virtualized Unified Communication
Platform Options
Tested Reference Configuration (TRC)
Specs-Based
1
2
B200 B230 B440
C210 C260
C200
(Subset of UC applications)
27
-Tested and documented by Cisco -Performance guaranteed
-Offers platform flexibility beyond the TRCs
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
BE 6000 vs ldquoUC on UCSrdquo
Cisco Business Edition 6000 Cisco UCM ( UC on UCSrdquo)
Packaged for Mid-Market Enterprise Deployments
Max Capacity 1000 users Megacluster 80K users
UCS C200 or C220 Hardware platform only All C-Series B-Series PlatformsTRCs amp Specs
based support
Core applications UCM IM amp Presence Unity Cn CCX
Emergency responder VCS UPM BE CUxAC Full suite of UC on UCS applications
Factory configured server Pre-loaded applications Unified
provisioning through embedded Cisco Unified Provisioning
Manager
Provisioning through separate native management
interface or purchase Cisco Unified Provisioning
Manager
Single top-level part number Quoting through Quick Pricing Tool Separate SKUs for hardware and software licenses
Discounted Starter Bundles (50 or 100 users) embedded UPM
and VMware with options to add MC CCX VCS bundles Buy software and hardware separately
Positioning
PlatformApp Choice
InstallProv
Ordering
Pricing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
bull Same set of management tools minimizes integrations amp standardizes methods amp procedures
One Operational Model
bull Reusable software licenses across various segments ndash flexibility and cost effectiveness
One Commercial Model
bull One solution to address cost effectively for various market segments (SMB to enterprise)
One SaaS Platform
One architecture across segments and deployments
drives partner business agility and operational scale 50+ gt10000
Hosted Private Network Pure Hosted Hybrid On Premises
REMOTE MANAGED
Hosted Collaboration Solution
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
The Whole Offer
Delivery amp Operations
Go-to-Market Support
Hosted Collaboration
Solution
Commercial Terms
bull UC web amp video
collaboration
bull Provisioning amp management
bull Delivered on cloud optimized
infrastructure
bull Operations readiness
discovery
bull Services complement
partner delivery strategy
bull Build amp engineering services
bull Flexible financing ndash Capex to Opex options
bull Single contact (HW SW amp services)
bull Joint business model development
bull Cisco compensation
bull Cisco sales engine
bull Joint marketing
bull Sales enablement
bull MSCP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Objectives
Benefits
bull Program simplification
bull Rewards Evolution
VIP
Title Held Promos
Cisco Services
Alignment
TCO
bull Cloud Services Reseller
bull Master branding
bull Focus on Cisco
Powered Services
Master
Service
Provider
Powered
Managed
Service
Powered
Cloud Service
Cloud amp Managed Services Program (CMSP)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Licensing Summary
bull User-based license bundles Standard Foundation and Basic
bull Additional user types Essential Messaging-Only
bull Service Fulfillment and Service Assurance software included
bull ldquoAdd-onrdquo licenses for creating custom bundles include unified messaging immersive video endpoints web conferencing and contact center
bull Licensing model MSP ldquofriendlyrdquo
‒ Wholesale price levels (non-enterprise) for bundles of apps and management
‒ Operational simplicitymdashflexibility of MSP unique GTM bundles
‒ No Commit cumulative volume tiers starting at 1K Users Volume Licensing gt50K Users
bull Cisco committed to driving hosted pull through MSPrsquos via sales compensation plan
User Based Cumulative
Volume Tiers
Operational Simplicity
Via Inclusive Bundles
Enables Hosted
Compensation Plan
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Ciscorsquos Hosted Collaboration Solution
34
PSTN
SP Core Systems Virtualization Management
UC Service Activation
Service Assurance
SaaS Cloud
SAN Storage
Softswitch SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per customer shared across Cisco UCS
hardware MSP Data Centre
Customer 1
Customer 2 Customer 3
Customer 1
Customer 2 Customer 3 Customer 4 Mobile Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Services Product
Voice amp Video Unified Communications Manager Unified IP Phones Jabber
Voice Mail amp Integrated Messaging
Unity Connection
Instant Messaging amp Presence
Unified Presence Jabber
Mobility Services Unified Mobility Mobile Clients
IMS Integration
Meetings WebEx Meeting Center
Customer Collaboration Contact Center
Cisco HCS
Applications Supported
35
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Software Licensing Application Bundles
Functionality Collaboration Apps Basic Foundation Standard
Full VoiceCall Control Cisco UC Manager
Number of Devices 1 1 10
Mobility (SNR) Cisco Unified Mobility
Native Video Cisco UC Manager
Unified Messaging Cisco Unity Connection
IM amp Presence Cisco Jabber IM
Desktop Softphone Cisco Jabber (full UC)
Smartphone Client Cisco Jabber (full UC)
Immersive Video Cisco TelePresence rooms
Web Conferencing Cisco WebEx Meetings
Contact Center Agent Cisco Unified CC Enterprise
Included Optional Add-ons
Subject to maximum number of devices
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended HCS Data Center Design
37
helliphelliphelliphelliphelliphelliphelliphellip
MPLS CORE
MPLS Edge
Nexus 7K Nexus 7K
Nexus 7K DC Aggregation
DC Core
L3
Nexus 7K
FC L2
MDS Series
Nexus 1000V - VEMs
6140 6140
FC
L3
SAN Storage
CUCM Unity Connection CUP SME
(instances per customer)
UCS 5108 B-series Chassis
and Blades
L3
L2
DC Access
ASR
1000
ASR
1000
Up to 10 Chassis
Per 6140 Pair
CUBE-SP CUBE-SP
MDS Series
SAN Storage
SIP SIP L3
ASA ASA
Nexus 1000V allows switching
functionality to the VM Level
Fiber Channel SAN Required for
Real Time Media UC
Applications
(other storage methods being
investigated)
VRF-Lite Maps Customer VPN
into Customer VLANs
Leverages vPC Capability of the
N7K to eliminate need for STP
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Small Market
Partner Whole Offer Components
HCS Small Market Whole Offer
Delivery and Operations bullSmall System Build Services
bull Initial build to support 10k users
bullSingle data center design
bullConsultation for customization
Aligned GTM bullCloud comp for partner offers
bullJoint sales enablement and business
model development
Commerical Terms bull50k (VLA) HCS Tier 2 pricing
bull4 yr 10203040 (5k10k15k20k)
bullFlexible financing
Small Market Architecture bullSupported HCS small build data center
architecture (Nexus 5k)
bullDesign to support up to 50k users
bullFirst year deployment of 5k req
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
MPLS CORE
MPLS Edge
Nexus 5K DC Aggregation
DC Core
L3
Nexus 5K
FC L2
MDS 9-series (9124)
Nexus 1000V - VEMs
6120 6120
FC SAN Storage
CUCM Unity Connection CUP SME (instances per customer)
UCS 5108 B-series Chassis
with 200M2 Blades
L2
The ldquoSmall HCSrdquo DC Design
DC Access
ASR
1000
ASR
1000
CUBE-SP CUBE-SP
MDS 9-series (9124)
SAN Storage
SIP SIP
L3 ASA ASA
HCS Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS Deployment Options ndash Quick Comparison
Assured Build HCS Design
Service
Generic Small
System Build
Systems size As required As required 10000 users
Number of DCs 2 2 1
Design network integration ndash PSTN VPN amp security
Design customised service bundles
Implementation Solution implementation
Implementation Service Fulfilment amp Service Assurance tools
Implementation Network integration ndash PSTN VPN amp security
Implementation Customised amp Branded portal
Witnessed acceptance testing
Platform ready for customers 100 days
Knowledge Transfer Session 5 days 2 days 5 days
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 architecture Wersquove rapidly expanded the HCS architecture breadth and depth over the past 14 monthshellip
Service Fulfillment Billing Service Assurance
ISI
InfoVista
UC
Monitoring vCenter
UCS
Manager
DC Moni-
toring
Existing Partner Systems (OSSBSS Ticketing or other Northbound)
UC
Provisioning
CC Pro-
visioning
CCE TPVideo
Mediation
SI
PM
SDR
LM IPA
Prime Central for HCS
Root Cause amp Service Impact Analysis
Integration
Reference sale
3G4G Mobility
Integration
Mobility FMC
HCS 861 architecture
Cisco UC Datacenter SAN UCS Clients
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS 901 Management Architecture
Service Fulfillment Billing Service Assurance
ISI
InfoVista
CUOMSM vCenter UCSM DCNM
Cisco UC
Reference sale
CPE Datacenter SAN UCS
PC for HCS (PC4HCS) (Dashboard)
MSP OSSBSS (MoM Ticketing etc)
CDRrsquos
SNMP WS API HCM - F
(Mediation
Integration)
CUCDM
CCE
SI
PM
SDR
LM
CCDM
TP
IPA
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Infrastructure Provisioning Agent
Cloud -O
NBI (SOAPREST)
Orchestration Engine
Compute Network Storage
HCM-F
UI
Message Bus
IPA
NBI (SOAP)
SDR
SP Administrator
STEP 1 Create Customer Network Container Create Customer VMrsquos etc
STEP 2 Upload UC VM Template Compute Network amp Storage created in Step 1
STEP 3 Clone Identity and Configuration of UC Apps
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
License Management Architecture
HLM
ELM ELM
Customer A Customer B Customer C
HLM bull manages Customer UC Cluster
ELM relationship
ELM bull Owns HCS Licenses bull Manages up to 200 Clusters bull Reports license usage
HCM-F
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Shared Data Repository (SDR)
vCenter(s)
CUCDM CUOM VMs
Blades ESXi
Hosts
PC4HCS RCA amp SIA SDR
Customer
CE Apps
HCS UI amp NBI
Conf
ig
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Northbound Interfaces
Dashboards
Analytics - Service Impact Analysis
Analytics - Root Cause Analysis
Event Collection
Prime Central for HCS
Customer Premise Cisco UC Applications Datacenter Architecture Unified Computing System SAN
CUOM CUSM vCenter DCNM UCS
Manager
Prime Central for HCS Assurance
Data Modeling
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Root Cause Analysis Example
Chassis 2
UC1A UC2A
CM2B
Prime Central for HCS with Root Cause and Service Impact Analysis
CUOM vCenter UCS
Manager
Ticketing System
CM1A CM2A CUOM
bull CUCM node ldquoCM1Ardquo not responding
bull CUCM node ldquoCM2Ardquo not responding
bull Phone dere-registration events
vCenter bull ESXi host ldquoArdquo not responding bull Virtual Machine ldquoCM1Ardquo not connected bull Virtual Machine ldquoCM2Ardquo not connected
UCS Manager bull Blade ldquoArdquo not responding bull VIF ldquoA11rdquo not connected bull VIF ldquoA12rdquo not connected
Root Cause Event bull Blade ldquoArdquo Failure Related Events bull ESXi VM UC app failures phones
Failure Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Chassis 1
Failure
Service Impact Analysis Example
DC Technical
Management Center
Launches PC for HCS
Follow recommended next
steps for RC event
UC Service Management
Center
Launches PC for HCS
Views service availability tree
and identifies that service
impacting failure is DC related X-launch to DMs for more
details Notify DC operator of service
impact scope
Chassis 2
UC1A UC2A
CM2B CM1A CM2A
Root Cause Event
bull Blade ldquoArdquo Failure
Related Events
bull ESXi VM UC app failures phones
Service Impact Analysis
bull Customer 1 Voice Service Down
bull Customer 2 Voice Service Marginal
bull Customer 1 and 2 Voicemail Up
Monitor service availability to
ensure service restored after
app failover or VM movement
is completed
Repairs
Failed Blade
Notify UC Operator of
Repair
Booting
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 49
Customer Premise ndash Pure Hosted
CPE Consistent with Ciscorsquos Smart Business Architecture
Cus
tom
er P
rem
ises
IP Phone Video
WLAN
Cisco Jabber Clients Mobile Clients
ASA FAX
FXS
HCS Partnerrsquos WAN CLOUD
SIP SRST Enabled Router
Mobile Network
httpwwwciscocomenUSsolutionsns340ns414ns742ns982landing_sBus_archithtml
Legacy PBX
MGCP
PSTN SIP
Remote Users
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Customer Premise ndash Hybrid
50
Customerrsquos WANMAN
Traffic Aggregation Layer
HCS Management System
Site 2 ndash Hosted Site 1 ndash Hosted Site 3 - Hybrid
HCS Partner Cloud
ASR 1000 Unity Cxn CUP CUCM
PubSub
Customer 1 Customer 2
CUCM
Sub
Customer 1
CUCCX
Customer 1 Customer 1
PSTN SIP PRISIP
Unity Cxn
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Private Cloud Models
51
Customer DC ndash SP HCS Licenses
Management Integration Layer
HCS-LE Model
SP DC ndash
SP HCS Licenses
SP dedicates both software and hardware for specific customer SP
hosts and manages
Customer typically owns both hardware and software
Customer typically manages Options for SP involvement
SP owns software SP or Customer own Hardware
Leverage customer DC SP Manages
Need Clear SLAs and Services Packages to Support
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Challenges for mobile operators
Small Business Large enterprise 1 Medium Business
HCS bull International VPN with rich intra enterprise communications bull Contact Centers bull Any end points (fixed phones mobile phone Tablets PC
Telepresence) any access (fixed 234G WiFi) single number handoff between EP and accesses
bull Enterprise presence IM with inter-enterprise federation controlled by IT
bull Immersive amp pervasive video session escalation bull Social networking
IMS Hosted Enterprise Services
bull Mobile access bull Fixed access bull Size of the enterprise
OTT
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS integration
C-BGF
RACS
P-CSCF I-CSCF S-CSCF
HSS
BGCF IBCF
I-BGF
SPDF MRFCP
MGCF
MGF
SGF
RF
TDM Network
UNI NNI Gm Lc
SS7
ISC 1) User Interface 2) Network Interface
3) Service Interface
IMS
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Service Integration
A (fixed
enterprise)
C (External)
Advertized Number
bull CUCM is an originated and terminated side IMS AS for mobile devices
bull CUCM has directs access to fixed devices
B (Mobile
enterprise)
Clientless
Mobile IMS PSTN
Advertized Number
IMS triggers
Vmail Presence IM Contact Center
-Hybrid Interface -IMS ISC for mobile numbers -SIP Trunk for fixed numbers
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IMS ISC Fixed ndash Mobile converged services
bull Client-less mobile device
bull Enterprise policy on any device (ie recording restrict international calls)
bull Enterprise dial plan on any device
bull Integrated enterprise presence
bull Integrated with shared desk (allow admin to barge on your mobile call)
bull Single number reach via fixed or mobile number
bull Seamless session handoff between devices
bull Enterprise flavor of IR92
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Telepresence as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Rendezvous Conferencing Services
Existing SP Customer (Hosted IP Voice) HCS 862
Unified CM
Enterprise Cloud Provider
HCS Service Management
Managed
Assured using
domain managers
Rendezvous Meetings Increased Reach Secure
Limited endpoint support
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing SP Customer (TP and HCS) HCS integration with TPaaS (HCS 901 and SPT 11)
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
HCS Service
Management
Managed Assured
using domain
managers
Rendezvous Meetings Optimal Resource Selection Overflow Services Increased Reach Secure
Pervasive endpoint support
CTX
HC
S
API Access
Provisioning
Reporting
Assurance
SP Service
Management
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Advanced Enterprise Conferencing
Services
Dedicated Conferencing Services
Unified CM
Cloud Conferencing Services
Enterprise
Cloud Provider
Pervasive endpoint support
HCS Service Management
Managed Assured
using domain
managers
API Access
Provisioning
Reporting
Assurance
API Access
Provisioning
Reporting
Assurance
Scheduled Meetings Rendezvous Meetings Ad Hoc Escalation Optimal Resource Selection Overflow Services Increased Reach
CTX
Service Providers (TP HCS and T2)
Target Solution ndash HCS integration with TPaaS (HCS 100 and SPT 2)
HC
S
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco TelePresence Exchange (CTX)
SP Cloud based Service Creation Platform
Session Management amp Media Resources
IP Network
Application Services
CTX
Application Enablement
Schedule CDR Provision Monitor
Resource Orchestration
Flexible Service Options
Multitenant Economies of Scale
Customization Options (Open API)
Any to Any Reach
Hosted On Premises Hybrid
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cloud Conferencing Services
CTX-E
Rendezvous Conferencing Optimal Resource Selection Overflow Services Increased Reach Secure
Service Provider
API Access
Provisioning
Reporting
Assurance
SP Service
Management
Unified CM
Partitioned CM
Enterprise SMB - A
SME - B
Enterprise
Tier 2 Video Managed Service Providers
Near-Term Solution - CTX-Express 12
Pervasive endpoint support
CT
X E
xp
ress
VCS-E
bull Low initial CAPEX bull Virtualized bull Easy upgrade to full
deployment bull Max 250 ports
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Contact Center as a Service
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Open for sale to all HCS partners
Sold by HCS partners as CCaaS
Component of Cisco Cloud Incentive Program
500 to 1000 seat HCS UCC topology wSpecs Based
UCS 5108 amp B230 blade
Same agentsupervisor experience as on premise
HCS licensing Volume based Price
End-customers can migrate from UCCE or UCCX
HCS for Contact Center New in UCC 90
New in UCC 90
Native alawulaw
Inbound Calls aggregated on Datacenter or per
Customer Site
Remote Office Option
Precision Routing ndash Extend beyond static Skills
Finess Web 20 ndash Meets the Agent desktop
aaS Has the Biggest Growth
$14B CCaaS Market by 2014
CCaaS has the biggest growth 29 CAGR
72 of target HCS customers also have CC
Strong pull from early adopters
HCS for Contact Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
IaaS Hosted Collaboration Solution
Cisco Data Center Infrastructure
Server Access Network
Storage
Storage Network
SAN
N5000
N7000 Unified Fabric V V V V V V V V
N1000
N5000
CBS 3100
C49xx
DC LAN GbE10GbE
C6500 N7000
N7000
Network Services
FW
IPS
Security
Load Balancing
Servers
Service Management Framework
Virtualization of Resources
Network Device Device Server Storage
Data Center Certified
Staff
Hosted Collaboration Solution
Hosted Contact Center
HCS Contact Center Architecture
Uses HCS Data Server Architecture
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
HCS CC 90 Service Management
Contact Center Domain Manager
Distributed Call Center Management
WebServices API
Multi customer view
Isolated Data amp IT
Role based Access management
North Bound APIs for Day 2 activities via API Gateway
Multi-Customer View for Service Fulfillment
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
SP OSS systems (MoM Ticketingetc)
Cisco Prime Central for HCS Assurance
vCenter
HCS DomainElement Managers
UCS Manager
DCNM-LAN CUSM
CUOM DCNM-SAN ITM
CCE (Outbound MA)
CVP Finesse (90) CUIC CCDM App Monitoring
Basic Health Mont
HCS CC 90 Service Assurance
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Business Benefits
License Transferability
Volume Level Pricing 5
Shared Infrastructure Savings
3
SIP Trunking 7
Speed of Deployment 1 Pre-configured customer environments turn Weeks of work into hours
Consistent experience with simplified Service Assurance amp Service Fulfillment tools
Reduced costs with fewer licenses needed over the years
Improved Failover 8
Incremental CVP Ports 6
Cloud Compensation Program
Common Set of Management Tools
9
2
4
Cloud Benefits
TCO Savings
Productivity
Value Drivers
Improved uptime and redundancy during blade failovers
Expanded sales force with Cisco selling partner offers
Blade savings up to 50
Savings based on tiers
Reduced costs with additional CVP ports beyond 11 ratio with agents
Reduced costs with SIP trunking
HCS for CC = Increased Business Value
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Existing Hub
Cisco Collaboration Cloud
New Hub
Cisco WebEx Global Collaboration Cloud
69
16 Global collaboration hubs
32 Million attendeesmonth
92 Million meetingsmonth
18 Billion meeting minutesmonth
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Cisco Collaboration Portfolio Quick Overview
Cisco WebEx is Software as a Service (SaaS) Solution
70
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
Cisco WebEx Conferencing
Cisco WebEx ConnectJabber IM
One Touch
Cisco WebEx Social Cisco WebEx Mobility
Cisco WebEx Support Center
Hybrid Architectures
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Platform
Connect Platform
Quad Platform
Callway Platform
Previous Collaboration SaaS Architectures
Quad IM Presence Telepresence
Shared SaaS Platform
(WebEx Meetings)
Meeting
Center Event
Center
Training
Center Support
Center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Now Integrated Shared Software Platform
Meeting Center Event Center
Training Center Support Center
Quad IM Presence Telepresence
Shared SaaS Platform Quad Platform
Callway Platform
Developer Eco-system
WEB
CONFERENCING
IM
PRESENCE SOCIAL TELEPRESENCE
WebEx Shared Software Platform
Co
mm
un
icati
on
s
Man
ag
er
Tele
Pre
sen
ce
Infrastructure
Foundation
Data Storage and Transmission A
dm
in
Cloud Services Platform
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Hosted Integrated
Intercall BT Verizon etc
Integration Through a TSP API
Certified Service Provider TSP
MeetingPlace ndash Hybrid WebEx Audio (preferred)
Third Party Service Provider
On Premise Audio Bridge
Standards based videoconferencing (H323SIP)
SIP Integration to UCM
API Integration to WebEx
NOT Available with new WX Meetings
Hosted Integrated Service
Mixed Audio + VoIP
PSTN
Cloud Connected Audio
Not integrated
SP Hosted or On Premise
WebEx Audio Deployment Options
73
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
TSP API XML API URL API
Provisioning amp Usage
Collection
LoginSSO
JoinStart Meeting
Page Authentication
WebEx Open API Integration Points
Basic APIs Offers as the Integration Points
74
In-Meeting Integration
Active Talker MuteUn-mute
Etc
For more information httpdeveloperciscocomwebwebex-developer
NBR API
Meeting Recordings and
Session Transcripts
Social API
Meeting Recordings and
Session Transcripts
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull Respond to questions
bull Outlook
Meet
bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Audio Video chat
bull Watch demo
bull Edit together
Follow up
bull Send action items
bull Watch recording
bull Track progress
bull Schedule next one
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Meetings covers the complete meeting lifecycle
Prepare
bull Invite team
bull Set agenda
bull Post doc for review
bull IM to remind
Meet bull Share docs
bull Talk chat
bull Watch demo
bull Edit together
Follow up bull Take notes
bull Watch recording
bull Track progress
bull Continue discussion
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Why Cisco WebEx meetings Server
Security
Global Public Sector
Data Privacy
EU
No SaaS availability
High Growth
Emerging Markets
Because some verticals need 100 On-Prem conferencing
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
What is Cisco WebEx meetings Server
Integrated WebEx Web + Audio + Video +
Mobile Meetings Micro (50) Small (250)
Medium (800) Large (2000) simultaneous participants systems
Reliable Operation using Virtualization
(Cisco UCS servers)
Integrated with Cisco Unified
Communications Cisco OneTouch (phase 3)
Productivity Tools
WebEx experience on customer premises data-center
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
End User Facing Features
WebEx Meeting Center Web Meetings
Integrated Audio Conferencing + HQ Video
iOS Meetings App
Outlook and Web based meeting Calendaring
Next Generation WebEx User Experience
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
WebEx Server vApp
Media Processor VM
(Primary)
Active Directory External Firewall CUCM Internal Users
Cisco WebEx Meetings Server System Architecture
For explanation purposes only
IPv4 + IPv6 SIP Trunk Audio Conferencing
Internal Firewall
IPv4 WebVideoPC Audio Traffic from Mobile Users
Internet Reverse Proxy VM
(High Availability)
SAML 20 SSO
Mobile Users
IPv4 WebVideoPC Audio Traffic from Internal Users
IN
TE
RN
ET
Media Processor VM
(High Availability)
Admin VM
(Primary)
Admin VM
(High Availability)
Internet Reverse Proxy VM
(Primary)
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Summary
82
1-20 100-250 250-500 500-1000 1000+ 20-50 50-100
We
bEx
H
ost
ed
O
n P
rem
ise
Business Edition 6000
UC300
UC500
Business Edition 3000
UCM
HCS
CC as a Service
Telepresence as a Service
WebEx
Conferencing Presence IM Social TP
Business size
Serv
ice
Lo
cati
on
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Recommended Reading
83 83
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public
Call to Action
bull Visit the Cisco Campus at the World of Solutions to experience the following demossolutions in action
Collaboration Demo Area including BE 6000 UCM HCS TP Webex
bull Get hands-on experience with the following Walk-in Labs HCS Webex administration interface
bull Meet the Engineer
bull Discuss your projectrsquos challenges at the
Technical Solutions Clinics
84
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
copy 2013 Cisco andor its affiliates All rights reserved BRKSPG-2685 Cisco Public 85
