CISCO SYSTEMS

Amin Hajoli : 1062

Sushma Billava : 1068

Kinjal Pandya : 1094

Renuka Patil : 1098

Pradeep Yadav : 1121

Masood Sheikh :1108

Introduction• 1984 - Computer scientists, Len Bosack and Sandy Lerner, from Stanford University, found

Cisco Systems. They invented technology to link their disparate computer systems together.

• 1988 - John Morgridge joins Cisco as President and CEO.

• 1989 – Revenues reach $27 million.

• 1990 – Revenues reach $69 million. Cisco goes public on February 16, listed as “CSCO” on the NASDAQ

• Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs, manufactures, and sells networking equipments.

• Cisco has more than 60,000 employees and annual revenue of US$ 40.0 billion as of 2010.

• The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index

Cisco’s VisionChanging the way they work, live, play, and

learn.

Cisco’s MissionTo shape the future of the Internet by creating

unprecedented value and opportunity for customers, employees, investors, and partners.

Cisco Global Facts

Incorporated on December 10, 1984 in California

Went public on February 16, 1990. NASDAQ NM: CSCO (Common Stock)

Q1 FY'12 Employee Count: 63000+John T. Chambers is the Chairman and Chief

Executive Officer, CiscoFY’11 Revenue: $43.2 billion

Finance Strategies

Business Segments Routers (20.3% of total revenue)

Switches (41.9% of total revenue)

Advanced Technologies (29.7% of total revenue)

IP Telephony Home Networking Wireless Storage Networking  Security Optical Networking Services (8.1% of total revenue)

Corporate Finance

Connect buy-side and sell-side financial firms and corporate clients with Cisco collaboration tools and partner

applications.

Financial Markets

Cisco is addressing the electronic trading and new regulatory requirement changes by investing in a high-

performance trading solution portfolio. It helps enable low-latency, high-speed automated trading, as well as the

next-generation human trader platform.

Financial Services Industry-Wide

Cisco provides business solutions that respond to issues common to all segments of financial services. These

solutions include architectures and Cisco-validated designs specifically tailored for the industry.

Insurance

Cisco helps non-life, life, and health insurance firms connect with their customers, agents/brokers, and partners by

optimizing business processes, improving collaboration, and enabling anytime, any device access for policy sales,

renewals, claims, and services.

Payments

Cisco provides an integrated platform that financial institutions can employ to transform their payment

environments.

Retail Banking

Through the Collaborative Customer Experience solution portfolio, Cisco is improving the customer experience in

retail banking by helping banks integrate their delivery channels, streamline operations, accelerate product and

service delivery, and match experts with consumers' needs in real time.

Human resource Strategies

There are about 71000 employees working in Cisco across the globe

Cisco has strong culture of valuing employees

Collaboration lies at the heart of Cisco people strategy which focuses on five key areas:

• Working together:

Embedding a collaborative working culture

• A safe and healthy work environment:

Focusing on people’s safety and promoting their physical and

mental well being

• An open and diverse culture:

Engaging employees and promoting diversity

• Employee opportunities:

Realizing the potential of the employees through development

and training opportunities

• Rewarding people:

Rewarding employees through competitive, performance-based

compensation and benefits

Onsite child care

Cisco virtual office

Cisco’s condition management

Operation Strategies

Roadways

Improve utilization, reduce traffic, and lower operating costs.

Cisco Intelligent Roadways increases operational efficiency, improves traffic flow, and enhances

security by providing a highly responsive, service-centric environment based on a flexible,

scalable, intelligent information network. Cisco Intelligent Roadways consists of a secure unified

intelligent network and application-enabling network services designed to securely connect

intelligent transportation systems.

Rail Transport

Enhance customer service and create intelligent terminals, trains, and buses.

• Connected Signaling

Upgrade trackside transmission networks to a highly resilient IP infrastructure to enable better

utilization and lower operational costs.

• Connected Stations

Turn stations into smart buildings that improve the passenger experience and increase operational

efficiency

Airports

Improve security and operations while streamlining collaboration and enhancing operations.

Cisco AirNet Wireless LAN solution, using Cisco Borderless Network Architecture to protect

and integrate with existing airport IT investment

Better co-ordination of operations and workflow management across the apron

Process streamlining and business automation, through fast provisioning of IT services

Easier to collect statistics and measure performance

With the new wireless solution, planes now spend more time in the air and less time on the

tarmac.

Cisco India With sales and marketing operations

spread across key cities in India and a software development centre in Bangalore, Cisco leads the networking market in core technologies of routing and switching, as well as WLAN and network security.

Cisco India FactsCisco India commenced operations in 1995Cisco has 7 Sales Offices in the region - New

Delhi, Mumbai, Bangalore, Chennai, Pune, Kolkata and Hyderabad.

India headcount is 7800+ including R&D, sales and business support staff

Cisco Global Development Center is in Bangalore, this is the largest outside of the US i. Joint Development Centers with Wipro

Technologies and Infosys Technologies in Bangalore; HCL Technologies in Chennai and Zensar Technologies in Pune

Cisco’s go-to-Market strategy is through partners 2000+ Partners 10 Gold Certified Partners - Accenture Services Pvt Ltd, British Telecom

India Pvt ltd, Bharti Airtel Services Ltd, Dimension Data India Ltd, HCL Comnet , HCL Infosystems Ltd, IBM, Orange Business Services, Wipro and TCS

9 Silver Certified Partners - Velocis (formerly Integrix), Proactive, Locuz, PC Solutions , Nirmal Datacomm, SK International, Allied Digital Services Ltd, Netplace Technologies Pvt Ltd and Central Data Systems P.Ltd

4 Distributors- Ingram Micro, Redington, Compuage and Comstor

Support and Service - Extensive support system for customers with 18 logistics centers (premium depots). Besides that, Cisco is the only vendor to have a support program called ARNBD (advance replacement next business day) for its resellers Cisco Capital was launched in 2005 to offer flexible leasing and financial services to customers and partners Currently, there are 194 Active Cisco Networking Academies across 24 states & union territories with 23,104 Active Students, 31% of which are women students. Overall these academies have impacted 65,515 students since the program inception in India.

India Market Share Leadership

Core TechnologiesRouter: 57.4% Switch: 61.2% Total LAN:

60% (CY Q3'11, IDC LAN Tracker, December 2011)

Advanced TechnologiesWLAN: 28.2% (CY Q3'11, IDC, January

2012)Security: 35.2%(CY Q3’11,Frost & Sullivan,

January 2012)Enterprise Telephony: 28.1%(CY Q3'11,

Frost & Sullivan, January 2012)IP PBX: 43%(CY Q3'11, Frost & Sullivan,

January 2012)

Questions –case studyDescribe Cisco’s use of the internet to build

competitive advantage?

How can a large company established company use the internet as a strategic weapon?

Thank You