Cisco EBC Social Media Listening Center Launch Event
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Transcript of Cisco EBC Social Media Listening Center Launch Event
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Social Media Listening Report:
EBC SMLC Launch – October 24, 2012
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Analysis Methodology
• Analysis Objective: Monitor conversations related to the EBC SMLC Launch
• Listening Scope: October 24-31, 2012
• Search Terms: Keywords are specified in the SMLC EBC Topic Profile
• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos, Mainstream News, Blogs, Forums, Forum Replies
• Data Source: Radian6
For questions regarding this report please contact [email protected]
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EBC SMLC Launch Executive Summary
• Volume of posts: 794 total mentions
• 417 mentions of #ciscolistens
• SMLC Launch was well received with overall sentiment neutral to positive
• Various articles drove mentions and contributed to spikes in conversations: Cisco blog post about the unveiling
Articles from Radian6, cmswire.com, holtz.com
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Estimated Social Reach#CiscoListens
417 mentions
34,832 twitter accounts reached
43,555 twitter impressions*
Cisco Blog Post 5,747 twitter accounts reached
5,772 twitter impressions*
Facebook 13,913 facebook reach
42 people talking about this
16 comments
520 Ustream video views
*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach
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Top Themes Discussed
“Cisco is transforming social media monitoring…”
“Cisco is pioneering the physical listening center”
“Good discussion”
“Cisco has over 1500 trained employee social advocates”
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Themes and topics discussedPositive Phrases Negative Phrases
transforms
great
love
nice
cool
good
best
success
awesome
wow
190
16
11
10
10
10
7
5
5
5
transforms 1
laggard 1
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Total Tweets757
Total Tweets
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Notable Tweets
20 retweets
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ADDING KIOSK
The Executive Social Media Listening Center located outside of our CMO and CEO’s offices displays real time listening results as Cisco announces its FY13 Q1 earnings results.
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Thank You
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