Under the Big TentExploring the Positioning of the Two

Leading Circus Entertainment Providers

Kerri Martin10/11/13

vs.

• Rich history & tradition• Families

• Three ring circus

http://www.youtube.com/watch?v=Kb4GNd4Q3PM

http://www.youtube.com/watch?v=7uc9lUuJQpE

• Adults• Classier

& more artistic• Special night out

• Pricing

Category Points of Parity

• Clowns, jugglers, acrobats, & aerialists

• Traveling shows in arenas & under tents

A circus just wouldn’t be a circus!

CorrelationalPoints of Parity

• Price vs. Quality• Sense of tradition vs.

Behind the times• Youth vs. Inexperience

Theatrically• Unique, stand alone

productions with a theme & plot

• Character driven• Elaborate changing sets• Original music

World’s leader in circus artistry

Animal Acts• Symbol: Asian elephants • Elephant parade• Also feature: horses, dogs,

goats, llamas, tigers, and lions

Among working class families with young children, Ringling Bros. and Barnum & Bailey is

the brand of circus entertainment that delights and amazes audiences of all ages because it provides an affordable show featuring

animals that creates lifetime memories.

Among middle and upper class adults, Cirque du Soleil is the brand of circus entertainment that keeps you on the edge of

your seat spellbound in wonderment because it provides

a theatrical performance showcasing the very best in acrobatic and aerial artistry.

Whether you want an energetic and peppy three-ringed extravaganza

or

an artistic and original acrobatic performance,

you are always in for a treat when you go to the circus!

Any Questions?