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A Peek Inside the Tent

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OverviewAll about youOverview of The CircusPrograms of StudyCareer ServicesThe Tour

Cost and ResourcesAdmission RequirementsRecommendationQ&A

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The mission of The Creative Circus is to graduate thebest prepared, most avidly sought after creatives in theindustry.

Our Mission

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The 411

2 Year Certificate ProgramFounded in 1995Bridge Gap Between Education and IndustryTop Feeder SchoolDiverse Student Population

270+ StudentsFully Accredited by C.O.E.National Advisory BoardConcept and StrategyLocation/Environment

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How We’re Different

Learn By DoingIndividual Attention/Class SizeIntegrated, Collaborative Programs7 Full-Time Dedicated FacultyMembers70-80 Part-Time Industry Pros

Connections to the Industries WeServeFriday Forum SeriesMentor ProgramStudent Competitions

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The Inside ScoopHousing

SchedulingHomeworkWorking While in School24 Hour Period/Panel Reviews

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Art DirectionCopywriting

DesignImageInteractive Development

Interactive Design

Programs of Study

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1QStrategy - Introduces students to the basics of developing a creative strategy based on soundbusiness principles, realistic budgets and focused demographicsArt Direction for Copywriters - This course will familiarize copywriters with techniques,constraints and freedoms which those who will be their career partners in the professional worldIntroduction to Copywriting - This introductory course will allow the copywriting student tobegin to learn the rudimentary techniques of writing advertising headline and body copy, theeconomy of words and thought peculiar to this type of writing, and the necessity of creativethinking in written expressionCreative Thinking - Emphasis on the daily necessity for original thinking and writing in thecreative field

2QInDesign/Illustrator - Introduction to standard Adobe softwareDeveloping your Voice - The professional advertising writer must have a distinctively personalstyle in the way she or he approaches a problem, whether conceptual or written. This course willencourage the student to overcome inhibitions and prejudices in order to allow her or him to gainexperience and confidence in the value of her or his intrinsic talent and abilityWriting Scripts - In this course, the student will be introduced to the basics of writing scripts,including time constraints, building the “theater of the mind” for the audience and basicproduction principlesIntroduction to Creative Team - Introduces the student to the basic work structure in which heor she will work through the remainder of both school and professional careers. Teamed with apartner, the student will be exposed to the techniques of joint brainstorming, conceptdevelopment and execution of ideas through “thumbnails” or “comps”

3QTrends - This seminar course will introduce students to the concepts behind using new mediaand trend spotting in advertisingHeadlines - Copywriting students will work to concept, craft and refine headlines for varied typesof advertising campaigns Creative Team 3 - Working with a partner of another discipline, the student will concept several

print advertising campaigns during the course of this class. The objective of the course is tobegin to develop professional- level samples of the student’s work for their final portfolioAdvertising Concepts 1 - Students will develop advertising concepts to be presented weekly inclass. This course will stress not only the value of the concepts but also the manner in whichthey are presented, including voice, vocabulary, conviction, cogency and ease

4QCreative Team 4 - Working with a partner, students will be required to develop originaladvertising campaigns for common, workaday consumer products advancing skills learned inCreative Teams 3Advertising Concepts 2 - Working with a partner, the student will carry forward the conceptingof print advertising campaigns. The objective is to develop further professional-level samples ofthe student’s work for his or her final portfolio

Copy 1 - This is not about building a book; it’s about building the skills to build a book: style,emotion, grammar, rhythm, meaning, re-writing. In short, writing correctlyInteractive Copy - A course designed to teach the writer to deal with the structure, continuity,

transition and style problems associated with writing in detailed, narrative form

5QCopycrafting 1 - The advanced copywriting student will break down and improve their copy,

word by word, for possible portfolio piecesBrand Extension - Take a Brand and create a new sub-Brand in teams of 3 (DS, AD, CW) in aneffort to enhance the client’s opportunities f or revenue Advertising Concepts 3 - The student, working with her or his partner, will begin to create someof the final forms of campaigns which will form the core of the student’s work for his or her finalportfolioFiredrill - Students will be expected to concept and execute multiple advertising campaignswithin a concise time limit.

6QCopycrafting 2 - In this advanced level graduate quarter class, copy is perfected for the finalbook.Creative Team 6: Alternative Marketing - While working with a partner, the student will beexposed to the radical, innovative, unconventional and sometimes startling approaches toadvertising which have come to be called “guerrilla marketing” Advertising Concepts 4 - Working in teams, the students will concept and execute a series ofprint campaignsBody Copy - This course emphasizes bringing the same creative talent to body copy that agreat writer brings to their headlines

7Q Interdisciplinary Teams CW/DES - Collaborations between art directors, designers, writers andphotographers in a creative team to create an original campaign or posterCreative Teams 7 - Working within a team, the student will develop original advertisingcampaigns at the highest level of excellence for common consumer products and packagegoods.Advertising Concepts 5 - In this final quarter of Advertising Concepts, the student will createadvertising campaigns, across all media, which may be expected to represent the student’stalent and abilities in the job market through their final portfolioDigital 2 - Students will take an existing print ad campaign from their portfolio and expand it to anew media format

8QCreative Teams - In this final teams course, 8th quarter students will work in teams andindividually to ensure that the ads produced for their portfolio are expertly concepted andexecuted and are ready to present to potential employersProfessional Development for Copywriting - This course will allow graduating Copywriters theopportunity to learn about professional best practices, self- promotion and career developmentGraduate Portfolio Review/ Job Prep - This class will focus on the job search, final portfoliowith in-depth portfolio critiques, web-site, PDF electronic portfolio and traditional portfoliopreparation. The contact, the interview, salaries, salary negotiations, working with recruiters,professionalism, and presentation will be covered. There will also be some portfolio review byguest reviewers. We will address the many-faceted aspects of the job search and go over

specific agency information, history and researchElective

Copywriting Curriculum 2011

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1QProduction - Hands on course that offers student the knowledge to prepare work for print orreproductionType 1 - Introduction to type as symbols, individual letter forms, shape and spaceIntro to Design - Develop a basic understanding of design principles and vocabulary for creativevisual thinkingCreative Thinking - Emphasis on the daily necessity for original thinking and writing in thecreative field

2QInDesign/Illustrator - Introduction to standard Adobe softwareType 2 - Continues to look into applied typography and its designColor Theory 1 - Explores color as the soul of design and how these theories are applied tospecific creative worksStrategy 1 - Introduction to the basics of developing a creative strategy based on soundbusiness Principles, realistic budgets, and focused demographics

3Q

Trademarks 1 - Learning that a logo is an advertisement, expression and visual representationin a simple wordless statementType 3 - Advanced course giving a detailed examination of letter forms and extensivedevelopment of multi-page and book design skillsDesign Concepts 1 - Marrying concept with design principles in order to create a cohesive,communicative end productPhotoshop 1 - Introduction to the standard industry software for image manipulation

4QPackage Design - Pushing the idea of packaging and how a product and package can worktogether to make it more desirableBranding - Explore brand identity and how to consider the logo, trademark, messaging andvoice on a holistic level

Trends - This seminar course will introduce students to the concepts behind using new mediaand trend spotting in advertisingWeb Design - Introduction to concepting in the interactive environment

5QTrademarks 2 - Continuation from Trademarks 1 to develop the students’ skills to solve anygiven identity issuePublications - Introduction to magazine design by developing a publication that speaks to aspecific audienceBrand Extension - Take a Brand and create a new sub-Brand in teams of 3 (DS, AD, CW) in aneffort to enhance the client’s opportunities for revenue Illustration for Designers - Developing original art for various media, formats, functions andproblems with an emphasis on hand skills and mixed media

6QDeathmatch - Intense class giving real world deadlines and client type experiences by executing6 projects in a 10 week time periodColor Theory 2 - Continued exploration of the use of colorPhotoshop 2 - Continuation of Photoshop I by learning new concepts in the area of customselection and taking greater control over the editing processConcepting for Flash - Introduction to this vector based software and its uses for apparent

seamless animation

7Q Capital Campaigns - Student explores who they are or what they love in a set of deliverablesthat reflect and expression of themselvesInterdisciplinary Teams - Disciplines collaborate to create an original campaignAdvanced Branding - Examination of how a brand is communicated both internally andexternally, by developing effective and efficient brand messages and materialsElective

8QGrad Portfolio - Focus on completion of design projects, and their presentations in the finalportfolio critique Corporate Identity - Exploration of the conceptual and technical understanding of a corporate IDas a system of communicationProfessional Practices - Focus on and learn professional best practices, self promotion andcareer developmentElective

Design Curriculum 2011

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1QBasic Lighting - Light is one half of photography. Daylight and tungsten light will be discussed andpracticed through class assignments and demonstrations. Placement, intensity, metering and exposingof light are the basic controls a photographer must master. Digital Photography 1 - Begins the process of working with e lectronic digital cameras, digital work flow,and Photoshop software .Digital Color Management - Included in the advanced format is a concentration and application of adigital workflow; from digital still capture through, and including electronic output, archiving, andmanagement. Boot Camp - Is a basic digital photography class that deals with camera and lens opera tions. Theinformation includes the camera settings of both shutter speed and aperature, and how, when combined,produce a correctly exposed digital file. Lens discussions involve focal length, depth of field properties,and focusing techniques.

2QAdvanced Lighting - Students will continue studies in lighting principles introduced in Basic Lighting.Digital Photography 2 - Furthers the processes and skills learned in Digital Photography 1 b yaddressing the making of selections, masking, basic color correction, film scanning, advancedPhotoshop, file managing, and archiving. Intro to Video Editing - Video content for the web will be created using linear and compositing editingsoftware.Competitions for Image – Students will execute specific conceptual assignments while me etingrequired production timelines. Personal expressionism and unique photographic styles are encouraged.

3QIntroduction to Portraiture - This course provides the technical information needed to becomeproficient in a variety of fields where the subjects are people. Broad, short, Rembrandt, split, beauty andbutterfly lighting are some of the basics covered here. Posing and body language will also be discussed.Visual Thinking for Photographers - A class devoted to stret ching the creative, conceptual muscles ofphotographers in the imagining, development, and production of a compelling image – an image that’smore than just a pretty picture.Digital 3 - Students will take an existing print ad campaign from their portfolio and expand it to a newmedia format.Equipment & Tools - New equipment will be presented on a weekly basis including, but not limited to,cameras, lenses, lights and light modifiers, digital capture and processing tools, and g rip/location gear.Operational demonstrations and hands on usage will be st ressed.

4QDocumentary Photography - Capturing the essence of people, places and events is the main thrust ofthe material presented in this course. Subject matter may be the environment, travel or the “humancondition.” This course deals with photographs as a series of images as well as single images. Classtopics include equipment, films, processes, researching and finding markets, obtaining releases and avariety of other related ideas and information.Fashion & Beauty - Clothing, accessories, model portfolios and performers are a few of the subjects inthe fashion and glamour field. This course covers finding and working with models, lighting and posingtechniques, film/digital equipment, model releases and other information required to work successfully inthis fast paced and competitive field.Interiors & Exteriors - Balancing mixed light, choosing appropriate props, and determining the idealcamera location can define the vision of an architect, interior designer or space planner. This type ofphotography can be used in editorial magazines or commercial brochures.Color Theory for Image An exploratory course concerned with color as the soul of design, with historyand social structure being primary elements.

5QTabletop/Still Life Photography - Students will continue studies in lighting principles. Topics includelighting ratios, characteristics, additive and subtractive methods, color balancing and mixed lighting.Corporate Photography - Learning the skills which make it possible to phot ograph not only theexecutive portrait, but the material stored in the warehouse, the new goods coming off the assembly lineand the worker in the environment of industry, are the lessons delivered in this informative course.View Camera - The flexibilities and limitations of the view camera, field camera and press camera arecovered in detail to introduce the student to the possibilities opened up by this demanding instrument.

Photoshop 2 - Learning new concepts in the area of custom selections, the heart of photo editing, thestudent will take greater control over the editing process.

6QInterdisciplinary Teams 2 (AD/CW/IM) This course explores the creative working relationship between

a graphic designer and photo grapher. Their creative marriage serves a slightly different audience thanthe advertising/photography team. Finished samples may include a movie poster, product brochure oran editorial maga zine spread.Styling - . Introduction to prop houses and various sources necessary to prod uce styled photographs willbe covered. Image research from publications illustrating current photographic styles is alsoemphasized. Group critiques will allow evaluation of how well student knowledge and skills have bee ndemonstrated.Weddings - Wedding photography is part portraiture and p art photojournalism. This course covers the

basics from scheduling the event to the final portfolio presentation and will include posing, lighting

basics, the use of filters, and the importance of storytelling.Business & Marketing - Students will produce a kit of essential business practice forms as well as a

marketing strategy to help identify and contact potential clients. The portfolio will be examined andcritiqued to best refine the photographic voice for the ge neral marketplace.

7Q Interdisciplinary Teams 3 (GD/IM) - Collaborations between art directors, designers, writers and

photographers in a creative team to create an original campaign or posterIndividual Projects 1 - The student must provide a pre-determined number of concepts and presentthese ideas to the department head for approval. Once approved, the student must meet and maintain aproduction schedule for the balance of the quarter.Assisting Workshop - Each student is assigned to a working commercial photography studio. Thestudent and studio must commit to a full eight hour work day a week, for ten weeks.Directed Studies - This class is designed for the ever changing needs and opportunities for the

Creative Circus student. This class will enable The Circus to address needs outside the normalcurriculum and be adaptive to special msituations for its students.

8QGraduate Portfolio Development - Emphasis will be placed on polishing presentation, developing andexpanding local network contacts, and refining the skill of self- assessment, self-promotion andmarketing.Individual Projects 2 - Established for the focused student to further expand his/her final graduateportfolio. The student must provide a pre-determined number of concepts and present these ideas to thedepartment head for approval. Once approved, the student must meet and maintain a productionschedule for the balance of the quarter.Advanced Specialized Study - This course allows advanced stud ents to receive individualizedfeedback on book pieces, group critique as well as one-on-one instructor consultation.Film/Video/TV Production - This course will allow Image students to learn to concept and execute for

motion photography.

Image Curriculum 2011

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1QStrategy - Introduces students to the basics of developing a creative strategy based on soundbusiness principles, realistic budgets and focused demographicsWeb Development 1 - Students will learn to take their designs and scaffold them so theirdesigns can be prepped for further development for the web . Web Development essentials i.e.;FTP, version control, professionalism, Introduction to HTML/CSSInformation Architecture - A site’s information architecture specification typically evolves into asite map, which may or may not be published online and accessible to the public. Introduction toInformation Architecture addresses the usability and User-focused Design Overview ofinformation architecture process, usability process and benefits and experience design based onuser-focused researchIllustrator/Photoshop for the Web - Introduction to AI/PSD for Developing Interactive Mediaand learning to prepare and process artwork for interactive media projects

2QTrends - This seminar course will introduce students to the concepts behind using new mediaand trend spotting in advertisingWeb Development 2 (Web Design and Implementation Intermediate) - IntermediateHTML/CSS + Javascript. Introduces Javascript and continues HTML/CSS explorationRich Media Development 1 (Web Animation Basic) - Introduction to Flash Professional.Explains IDE/Player/Air/Flex SDK/MXML but focuses on using the IDE in the traditional mannerincluding the timeline, symbol types and the library, core asset types (text, vector, bitmap, audio,video) and making simple animations with simple interactivity (like banner ads)Video Editing 1 - Video content for the web will be created using linear and compositing editingsoftware- Final Cut Pro

3QArt Direction for Non-Majors - This course will familiarize students with techniques, constraintsand freedoms which those who will be their career partners in the professional worldWeb Development 3 (Web Design and Implementation Advanced) - Overview of jQuery andits uses, AJAX and dynamic web pages and continues with concepts from previous classesRich Media Development 2 (Web Animation Intermediate) - Actionscript 3/Learning to coderich media. Class-based development and building more interactive and complex Flash elements

(widgets and full sites) including event handling, external data loading and usage and dynamicmedia display. Also includes HTML template generation and optionsMotion Graphics 1 - Apply basic animation and effects and learn to leverage cameras forrealistic perspectives. i.e.; AfterEffects

4QWeb Development 4 (Web Development and Implementation) - Working with DynamicContent i.e.; Introduces PHP/MySQL for database communications and continues with AJAXdevelopmentRich Media Development 3 (Web Animation Advanced) - Working with Particle systems.Creating effects based on user interaction i.e.; AS3, Flex SDK and Intermediate ActionscriptDevelopmentMotion Graphics 2 - Creating Production videos for the web i.e.; After Effects

Polishing Projects - This class gives the student time to go back polish and tweak projects inorder to completely debug them of any issues, while working with upper quarter students todevelop design students projects

5QWeb Development 5 - Building apps with HTML/CSS/Javascript/PHP/MySQLMotion Graphics 3 - This course covers how to create and modify elements for use on the webi.e.; Advanced AfterEffectsRich Media Development 4 RIAs and Connecting Flash to the ServerAdvanced Branding - Examination of how a brand is communicated by effective messages andmaterials through teaming with designers

6QCreative Team 4 - Working with a partner of another discipline, the student will concept severalprint advertising campaigns during the course of this class. The objective of the course is tobegin to develop professional- level samples of the student’s work for their final portfolioDeveloping for Mobile - Application development for Mobile Overview of many methods ofdeveloping for mobile with a focus on FlashLite/AIR for class projectsWeb Development 5 (Web 2.0 Centric Development Basic) - Creating Rich experiences byproviding real time feedback to end users. i.e.; Dashboard portal dev./ Cloud ComputingElective

7Q Advergaming 2 - Creating game application for the mobile space i.e.; UnityWeb Development 6 (Web 2.0 Centric Development Advanced) - Web Development Wrap-upWrapping up web development with where to go next with your skill set and continuing todevelop your technical skillsClient Experience - Students will be teamed up DS/DV to work with a client and meet clientneeds Elective

8QProject Management and Professional Practices - Overview of project processes and

business practices Discuss the project cycle and people involved, how to manage projects as aAD/CD or PM or Designer or Developer. Profess ional practices from expected professionalbehavior and attitudes to freelance business overview of taxes, invoices and other relatedbusiness management aspectsBrand Extension - Mixed discipline class teaching collaboration to further develop existingbrands awareness by teaming with DES/AD/CWGraduate Portfolio Review - Focus on building your portfolio site for entering the professionalmarketElective

Interactive Development Curriculum 2011

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1QUX1Introduces students to fundamental Information Arc hitecture, design and business strategy,

usability and other core processes for designing and planning interactive media.Web Development 1This is an introduction to HTML and CSS, the primary tools needed for building web pages.

Intro to PhotoshopThis course builds a student’ s fundamental toolset for using Photoshop to design interactivemedia and produce clean assets for production and development.

Web Production StudioCovers fil

eor ganization, preparation and basic product ion processes.

2QUX2Focus on user experience process and concept ideation methods.

Introduction to Graphic DesignCovers fundamentals of graphic design.

Typography 1Introduction to the principles of typography and working with type.

Intro to FlashIntroduction to Flash Professional and timeline animation.

3Q

Digital TrendsCovers the basics of designing for interactive media.

Interactive Design 1Interactive design fundamentals.

Typography 2Continued typographic principles.

Web Advertising StudioDesign and build banners in integrated creative teams focusing on banners but including otherforms of online advertising (Micr osites, videos, apps, etc).

4QIntroduction to Video EditingCovers the basics of editing video with Final Cut Pr o.

Interactive Design 2Continued digital design fundamentals.

Trademarks/LogosFundamentals of designing logos and marks.

Interactive Studio 1Teams class of designers and developers focusing on designing and building micr osites andtraditional web sites.

5QIntro to Motion GraphicsLearn the fundaments of using AfterEffects for mot ion graphics.

Interactive Design 3Digital design studio focusing on mor e complex interactive media.

Interactive Studio 2Teams class of designers and developers focusing on designing and building interactive media.

BrandingThis course pushes the student to consider identity in a lar ger scope than logo or trademarkdesign. The student will consider messaging and voice on a holistic level.

6QDigital StorytellingDesign and build inventive digital media that focus on telling stories in unfor eseen and engagingways while taking advantage of appr opriate technologies for enhancing the story .

Interactive Studio 3Teams class of designers and developers focusing on designing and building interactive media.

ElectiveElective

7QMobile Studio: LectureUX, layout, devices, css, html, images - overview of fundamentals r egarding mobile media.

Mobile Studio: Design LabLab/studio time to support other mobile classes.

ElectiveElective

8QGraduate Porfolio ReviewComplete review and fin

al izat ion of your pr ofessional portfolio.

Project Management and Professional PracticesOverview of project management and business practices including pr oject life cycle, project teamdefin

ition, fr eelance business practices and other subjects related to the business side of creative

professions.

Presenting Your ConceptsGetting ready for the job market and learning t o present yourself professionally.

Open StudioA catch-all studio class providing additional lab time for fin

a

l quar ter st udent s.

The Creative CircusInteractive Design Curriculum 2011

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Student Competitions and Work• Quarterly Student Show

• D&AD What is D&AD? Operation Bangers and Cash London Project

• The One Show

• Cannes Future Lions The Entry

The Experience

• Addys

• Communication Arts • CMYK

Random House In Lebron We Trust

Urban Bunk Chicken of the Sea

Student Work Grad Work

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Career ServicesForumsMentors

Portfolio Reviews twice a yearLocal and National Networking

Program 06-07 07-08 08-0909-10

Art Direction 93.1% 88.1% 90% 96%Design 90.91% 88.89%

97.06% 88.57%Copywriting 95.12% 93.55%

77.42% 96.55%Image 100% 100% 81.82%

91.67%Interactive Development N/A N/A N/A

N/AInteractive Design N/A N/A N/A

N/A

Placement StatisticsGraduates and Completers working in their field of study within six months of graduation:

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Industry Salaries2011 National Salary Guide from The Creative Group*

TITLE LOW HIGHWeb Developer $58,000 $98,250Flash Developer $64,500 $98,250Interactive Producer $64,000 $89,000Web Designer (1 to 5 yrs) $48,500 $73,750Senior Web Designer (5+ yrs) $70,500 $99,500Information Architect $75,500 $112,500Interactive Designer (1 to 5 yrs) $46,500 $73,500Interactive Designer (5+ yrs) $70,000 $100,500User Experience/ Interface Designer $75,500 $95,000Interactive Art Director $74,000 $105,000Interactive Creative Director $100500 $145,000

TITLE LOW HIGHCopywriter (1-3 yrs) $37,000 $52,250Copywriter (3+ yrs) $51,000 $70,250Senior Copywriter (5+ yrs) $66,750 $98,500Graphic Designer (1 to 3 yrs) $34,500 $49,250Graphic Designer (3+ yrs) $45,500 $63,000Senior Graphic Designer (5+ yrs) $58,000 $76,750Associate Art Director (3 to 5 yrs $55,000 $70,250Art Director (5+ years) $63,250 $91,500Creative Services Manager $71,000 $100,250Associate Creative Director (5+ yrs) $84,500 $114,0000Creative Director (8+ yrs) $92,000 $158,000

CREATIVE & PRODUCTION STARTING SALARIESINTERACTIVE STARTING SALARIES

*To request the complete Creative Group 2011 Salary Guide, click here.

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Our Graduates CopywritersJeb Quaid Rich FordLiza Behles

Andy Pearson Shana Ault Neville Shah Mark Adler Ashley Cagle

Art DirectorsMatt Moore Angelle Juneau Dave Ortega

Gus Mendes Lauren Fox Ashley Schurott Kasia Haupt

DesignersBecky Kitlan Oscar Zabala Larissa Brandau

Elena Shroeder Lance Thomas Jon Donaghy

PhotographersChirsty Parry Julia Davis Bobby Prokenpek

Paige Rumore Jeff Wolk Melissa Witcher

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Tour of The Circus

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Cost and ResourcesCosts

Application Fee $100

Tuition Fees $436 per credit hour$1,758.53 per month

$5,275.60 per quarter$15,826.80 per academic year* Academic year is 3 quarters.

Lab Fee $125 per quarter

Books & Supplies $500-$800 per quarter*Varies by program, class, and

project

Housing $300-$1200 permonth

*Varies by location andnumber of roommates

Resources

Savings

Grants* Pell Grant

Loans* Student Stafford Loan* Parent Plus Loan* Alternative or Private Loans

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Student Responsibilities

Attend ClassParticipateAsk QuestionsCollaborateShare Your Ideas

Share Your WorkBe HonestBe your Brand/PromoteYourselfTake Advantage of It AllFail Hard

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Joining the Circus1. Complete Your Application

Application and EssayApplication Fee

PortfolioRequest Transcripts

2. Acceptance!

3. Financial Aid

4. Housing

5. Class Schedule

6. Orientation

7. Start Classes

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Application