CIRCULAR ECONOMY SUMMIT BUDAPEST

FREEK VAN EIJK, CEO HCH

28 NOVEMBER, 2019

ÖBÖLHÁZ RENDEZVÉNYHELYSZÍN

Cars are not used 92-94 % of time (Several sources, e.g. EEA 2015; Material Economics 2018)

Global materials use is projected to more than double between 2011 and 2060 (OECD, 2018)

1/3 of produced food goes to waste in value chain (UN FAO)

Only 9,1 % of the global economy’s materials remain in circulation (Circle Economy 2018)

Offices are empty 60 % of time (GSA Office of Governmentwide Policy 2011)

There will be more plastic in the ocean than fish in 2050 (Ellen MacArthur Foundation 2015)

THE FUTURE IS CIRCULAR WASTE, WASTED CAPACITIES & RESOURCES

• We cannot keep on exploiting the earth and mis-using its resources the way we are doing today

Greta Thunberg “I want you to panic”

• CE as a future proof business strategy • We believe that accelerating the transition to a

circular economy will contribute significantly to the Societal Goals

• All actors are needed in the transition!

• Entrepreneurs are the main actors in scaling up • The NL as a front runner and inspirator

SHARING INNOVATION

OPPORTUNITIES FOR A CIRCULAR ECONOMY VALUE HILL: IMPORTANCE OF VALUE RETENTION

“Circular economy is a system change; another way of designing, producing, using products and dealing with waste”

SHARING INNOVATION

THE DUTCH POLICY EXAMPLE A CIRCULAR ECONOMY BY 2050 50% REDUCTION IN USE OF RAW MATERIALS BY 2030

PRIORITY SECTORS

Biomass and food (EA)

Plastics (IandE)

Manufacturing industry

(EA)

Construction sector (IandE)

Consumer goods (IandE)

A clear focus allows to attract a critical mass

off stakeholders needed to scale-up

Fostering legislation and

regulations

Intelligent market incentives

Financing

Knowledge and

Innovation

International cooperation

INTERVENTIONS

Behavioural change

+

Create the conditions for change by chosing the right interventions

SECTORS THAT PRESENT BUSINESS OPPORTUNITIES ABROAD LESSONS, LEARNT THE HARD WAY, THAT CAN BE SHARED, ADAPTED AND LEAD TO AN ACCELERATION AND FERTILE GROUND FOR BUSINESS

SHARING INNOVATION

Knowledge Institutes

Government Cities

Companies

EXCHANGE KNOWLEDGE AND INNOVATION

EXPORT PRODUCTS AND SERVICES

HOLLAND CIRCULAR HOTSPOT DUTCH CIRCULAR SOLUTIONS FOR GLOBAL CHALLENGES

EXCHANGE GOVERNMENTAL BEST PRACTICES

HCH connects and accelerates the transition to a CE

SHARING INNOVATION

KnowledgeInstitutes

GovernmentCities

Companies

EXCHANGE KNOWLEDGEAND INNOVATION

EXPORT PRODUCTS AND SERVICES

EXCHANGE GOVERNMENTAL BEST PRACTICES HCH connects and accelerates the transition to a CE

SHARING INNOVATION

SHARING BEST PRACTICES: B2B, K2K & G2G

B2B: BUSINESS CIRCULAR PRODUCTS & SERVICES, TRANSITION AGENDA

K2K: THEMATIC TOPICS, BUSINESS MODELS, INSIGHTS & TOOLS, WHO IS WHO, MOOCS

G2G: POLICIES & INSTRUMENTS THAT CREATE FERTILE GROUND FOR CE

SEE: WWW.HOLLANDCIRCULARHOTSPOT.NL

SHARING INNOVATION

SPECIAL TOPICS LINKING CIRCULAR ECONOMY TO OTHER KEY DRIVERS WITH LOCAL RECOGNITION

CE AND CLIMATE CHANGE (2019) CE AND THE SDG’S: A SYNERGETIC APPROACH (2019)

CIRCULAR ECONOMY IN CITIES: MAKING THEM SMART, SUSTAINABLE AND RESILIENT (2018)

SEE THE HCH & CIRCLE ECONOMY REPORT ON CIRCULAR CITIES https://hollandcircularhotspot.nl/en/news/circular-cities-brochure-out-now/

HCH IS PREPARING INFOGRAPHICS FOR COP25 A RVO-HCH REPORT IS EXPECTED END OF 2019

SHARING INNOVATION

BUILDING A CE HOTSPOT NETWORK IN EUROPE & BEYOND EVENTS - SHARING BEST PRACTICES & INSIGHTS – CE OFFER & DEMAND - ADVOCACY

Hotspots/Hubs are local (public-private) “coalitions of the willing”

SHARING INNOVATION

INVOLVE BUSINESSES FROM THE START THE BUSINESS PERSPECTIVE IS KEY FOR SCALING UP!

• Entrepreneurs (big and small) are the main actors of a transition to a Circular Economy

• They show guts, take risks, invest and accelerate

More revenue More value Less risks Less costs

Entrepreneurs can’t do it alone • (Local) government should set the ambition (urgency),

set boundary conditions and allow for experimentation.

• Knowledge institutes develop new insights, enable valorisation of their knowledge and create awareness.

• Involvement of the new generation, the leaders and

consumers of tomorrow, is crucial!

Business as usual is not an option Four Business drivers

SHARING INNOVATION

WE ARE AT THE BEGINNING OF A TRANSITION TOWARDS A CE A TRANSITION WITH WINNERS AND LOSERS DON’T WASTE TIME: LEARN FAST, FAIL FAST

Courtesy: Drift, Erasmus University

SHARING INNOVATION

CIRCULAR BUSINESS STRATEGIES FROM A FOCUS ON JUST WASTE TO NEW BUSINESS MODELS

DANONE-AQUA 100% RECYCLED PLASTIC BOTTLE IN INDONESIA

THEORY EXAMPLES OF BEST PRACTICES

THE MOBILE FACTORY: HOMES FROM DEBRIS

IONIQA RECYCLABLE PET

RECOVERD POSPHATE

SHARING INNOVATION

CIRCULAR BUSINESS STRATEGIES FROM A FOCUS ON JUST WASTE TO NEW BUSINESS MODELS

DANONE-AQUA 100% RECYCLED PLASTIC BOTTLE

THEORY EXAMPLES OF BEST PRACTICES

THE MOBILE FACTORY: HOMES FROM DEBRIS

IONIQA RECYCLABLE PET

RECOVERD POSPHATE

SHARING INNOVATION

CIRCULAR BUSINESS STRATEGIES FROM A FOCUS ON JUST WASTE TO NEW BUSINESS MODELS

DANONE-AQUA 100% RECYCLED PLASTIC BOTTLE

THEORY EXAMPLES OF BEST PRACTICES

THE MOBILE FACTORY: HOMES FROM DEBRIS

IONIQA RECYCLABLE PET

RECOVERD POSPHATE

SHARING INNOVATION

ACTIONS FOR CITIES TO ACCELERATE CIRCULARITY

• Provide a platform to showcase best practices in your city

• Discover the circular potential of your city and set priorities and ambitions

• Involve businesses from the start and give room for experimentation

• Understand the barriers to circularity and start addressing them

• Facilitate interdisciplinary and cross-sectoral collaborations

• Lead by example and building on successes

• Introduce and mainstream circular thinking into all education and trainings

• Monitor, adjust and scale

PROVIDE A PLATFORM TO SHOWCASE BEST PRACTICES MAKE AN INVENTORY OF LOCAL INITIATIVES

CIRCULAR INITIATIVES ROTTERDAM

M A A S V L A K T E I I

B O T L E K

P l a n t O n e

B i o L P G P l a n t

R D M I n n o v a t i o n D o c k

B l u e C i t y 0 1 0

“ F r o m y o u r o w n b l o c k ”

K r o m k o m m e r

P e r p e t u a l P l a s t i c s

B e t t e r F u t u r e F a c t o r y

B u u r m a n

S u G u C l u b S t r e e t L a b

T i d a l P a r c

G o o d f u e l s

A clear focus allows to attract a critical mass of stakeholders needed to scale-up Create the conditions for change by chosing the right interventions

DISCOVER THE CIRCULAR POTENTIAL OF YOUR CITY AND SET PRIORITIES AND AMBITIONS: ROADMAP CITY OF AMSTERDAM

SHARING INNOVATION

UNDERSTAND THE BARRIERS TO CIRCULARITY, START ADDRESSING THEM THE ROTTERDAM EXAMPLE: OBSTACLES & INSTRUMENTS

OBSTACLES

Lack of demand for circular products / services

Restrictive legislation & permit procedures

First prove of concept (lack of funding)

Lack of venture capital in circular projects

Restrictive / non-supportive policy

Construction of new economic chains

First new industry

High threshold for new entrepreneurs

Lack of access to potential investors

Purchasing & Tenders

Judicial working group

Subsidies (European, national, local)

Creation of (regional) funds (e.g. IQ)

Research (LCA, CO2) & Lobby

Business development

European and national subsidies

Supporting and stimulating hotspots / hubs

Network & Events (e.g. Clean Tech Summit)

INSTRUMENTS

SHARING INNOVATION

INVOLVE BUSINESSES FROM THE START AND GIVE ROOM FOR EXPERIMENTATION

Identifying opportunities

Developing circular solutions including;

business model, product, service and process redesign

Road mapping & Feasibility

Startup in Residence

Circular Amsterdam

CIRCO design lessons

SHARING INNOVATION

LEAD BY EXAMPLE AND CREATE THE DEMAND THROUGH PROCUREMENT

• Barriers

• No real regulatory barriers but action is not happening

• Lack of awareness and expertise

• A lot of hassle / lack of courage

• How to quantify sustainability?

• Long term benefits vs political horizons

• Drivers

• Authorities give the example

• Sharing ‘best practices’, tips & tools

• Workshops

• Example

• Dutch Green Deal Circular Procurement

SHARING INNOVATION

AFRICAN PROVERB

“IF YOU WANT TO GO FAST GO ALONE,

IF YOU WANT TO GO FAR GO TOGETHER”

APPENDIX PRIORITY SECTORS & BEST PRACTICES

Do you want more inspiration: https://hollandcircularhotspot.nl/en/cases/

SHARING INNOVATION

PRIORITY SECTOR FOOD AND BIOMASS COMMITMENT AND PRIORITIES

SHARING INNOVATION

PRIORITY SECTOR FOOD AND BIOMASS

SURPLUS FOOD FACTORY VEGETARIAN BUTCHER POSPHATE RECOVERY

WASTE 2 AROMATICS THE WASTE TRANSFORMERS HEINEKEN GREEN CIRCLES

SHARING INNOVATION

PRIORITY SECTOR PLASTICS COMMITMENT AND PRIORITIES

SHARING INNOVATION

PRIORITY SECTOR PLASTICS

THE OCEAN CLEANUP IONIQA RECYCLABLE PET

BLACK BEAR CARBON GREAT BUBBLE BARRIER

DSM NIAGA

INTERFACE / NETWORKS

SHARING INNOVATION

PRIORITY SECTOR MANUFACTURING INDUSTRY COMMITMENT AND PRIORITIES

SHARING INNOVATION

PRIORITY SECTOR MANUFACTURING

FAIR METER BOLLEGRAAF RECYCLING

CLOSING THE LOOP SEW EURODRIVE

PHILIPS REFURBISHING

ACTRONICS

SHARING INNOVATION

CONSTRUCTION COMMITMENT AND PRIORITIES

SHARING INNOVATION

PRIORITY SECTOR CONSTRUCTION

RIJKSWATERSTAAT C2C INDUSTRIAL PARK 2020

CIRCL PAVILLION MADASTER MATERIAL PASSPORT

VENLO C2C CITY HALL

SMART CRUSHER

SHARING INNOVATION

PRIORITY SECTOR CONSUMER GOODS COMMITMENT AND PRIORITIES

SHARING INNOVATION

PRIORITY SECTOR CONSUMER GOODS

PHILIPS VACUUM CLEANER EMMA SAFETY SHOES

AHREND REBLEND FAIRPHONE

AUPING MATTRESS

FIBERSORT

SHARING INNOVATION

JOIN THE GLOBAL

CIRCULAR COMMUNITY

www.hollandcircularhotspot.nl

info@circularhotspot.nl