Circular Economy AcademyDesign for Circular Thinking

Who we are

(L-R) Dr Clare Hussey, Douwe Jan Joustra, Dr Emma Jefferies, Simone Veldema, Louise Taylor

Originality / Design thinking approach / Storytelling / Economics /Research and industry experience / International backgrounds / Policy knowledge / Business startups / Creative approaches / and Fun!

International partners

DesignThinkers Network & Group (Netherlands)OPAi (Netherlands)Design Doctor (UK)Idiom Design and Consulting (India)Voël Design (Brazil)

based on the work of the Ellen MacArthur Foundationwe acknowledge their work and see our work as being supportive to the broad implementation that the Circular Economy needs.

Importance of innovation

Ownership of change is keyProduct / service orientated change New models of responsibilityConsidered use of energy and raw materialsCreate communities of best practice

Current system Linear economy

BiologicalCircular Economy

TechnicalCircular Economy

Materials Cycle

Performance / Service Cycle

Reverse LogisticsDirectly or Collective

(Performance) Contract

Product

Usage

End of Life / End of Usage

(Raw) Materials

Production

Future system Circular economy

Why a Circular Economy Academy?

Design for Circular ThinkingTo share knowledge and establish best practices that enable companies and organizations to instigate circular thinking

Why a Circular Economy Academy?

The circular economy could reap large savings. European manufacturing alone could net £220 billion by 2025Ellen MacArthur Foundation, 2012

Circular Economy Academy provides:

• Innovation• Product design• Service design• ‘Closing the loop’• Training facilitatorsAlso available is the Circular Economy Toolkit (soon)

Circular Economy courses

• Presentations / Inspirational talks (2 hours)Covering theory and best practice

• Masterclass (half / full day)Includes presentations and interactive sessions

• Workshop (3 days) Exercises to outline the theory behind Circular Thinking, including informative presentations; insight into international approaches; generating first phase outputs (based on simple U-proces)

Circular Economy courses• Academy (4 – 10 days)Intensive sessions including: basic economic principles of Circular Economy; areas to achieve added value; business model thinking; co-creation and redesign; how Circular Economy can improve profits; implementation strategy (based on principles U-proces)

• ToolkitWe have developed a series of playful sessions to inform in the areas of: innovation; service design; design practice; ‘Closing the Loop’; Circular Economy; and Business Model innovation

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Part one•Introduction life's principles

•ecology, thermodynamics, biomimicry

•Circular economy principles

•Systems thinking

•Reflection on existing paradigms

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Part twothe circles• Power of the inner circle

• Power of circling longer

• Power of cascaded use

• Power of pure input and design

• Analyzing the actual situation

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Part threeFind the essentials•Co-sensing by visiting 'outside' • Efficiency vs Effectiveness

• Resilience and the value of diversity

• Systems thinking as a key driver

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Part fourSource of inspiration• Schools of Thought and Innovation

• Performance economy• Cradle to Cradle• (Industrial) ecology• Biomimicry

•Principles of 'design for disassembly'

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Part fiveCreate the new

•Product analysis

•Making prototypes of the new

•Product based on C2C

•Business models, the basics

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Part sixBusiness models•Identify product -service combinations

•Working with business development canvas

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Part sevenEmbody the new•Co-define the new paradigms for own business

•Embody the new in-company

•Identify oncoming actions (implementation strategy)

Toolkit Service Innovation Canvas

Toolkit How we like to work (e.g. visual mapping)

Toolkit Areas we cover

Context Mapping / Stakeholder Mapping / Value Network Mapping / Customer Journey Mapping / Customer Insights Mapping / Value Proposition Building / Business Model Generation / Blueprinting / Service Safari / Prototyping / Storytelling / Visualizing Benchmarking / Culture Scan / Incentive Scan etc…

Where is the value in the Circular Economy Academy?

Education and knowledge transfer background

Sustainability expertise

International network

Proven track record in academia and business

Innovative approach

Costing model

In house / between companies

Pay-per-user

When are you getting on board?

Because we’re ready to set sail!

Circular Economy AcademyDesign for Circular ThinkingAny questions?