CIRCLE K INDONESIATechnology and Business Innovation Ideas

SJA Group

Circle K? In

Indonesia?

It’s 24/7.

Immediate Consumption Focus

Express CoffeeEnergy DrinksFrozen BeveragesSnacksCigarettesGroceries

Simply put, it’s

Convenient

Be The First and Largest Convenience Store

Operator in Indonesia

Number of stores in Indonesia

2006-2009 2009-2010 2010-?

94

290

?

How?

Commu-nication

Efficiency

SecurityRig

ht

Tech

IDEAS

3

1. Improve Website.

• Helpdesk for Franchisee• Franchise Prospectus for Franchisee• Promotion for End Customers• Viral Marketing via Social Networks

2. Integrate PoS System with Head Office• Inhouse development cheaper cost• On-Demand Sales Reports• PoS Real Time Inventory Control

Development TimeActivity Time (days)

Identity Requirement 10

Analysis Requirement 10

Design 30

Development 75

Testing and Evaluation 10

Training 10

145

3. Online Business Review.

Business Review

ForFranchisee

Internet

Franchise Progressive Method• Sales Rp. 0 ,‐ s/d Rp. 150.000.000 ,‐ = Rp. 3.500.000 ,‐ (Min. Guarantee )• Sales Rp. 150.000.000 ,‐ to Rp. 200.000.000 ,‐ = 3 % of sales• Sales > Rp. 200.000.000 ,‐ = 3.5% of sales

Inhouse Development InvestmentInvestment Cost

Type Cost (in 1,000 IDR)

PoS Software 39,150

Server Hardware 20,000

Network Installation 15,000

Web Development 5,000

79,150

Income Prediction Per Store

Type Cost (in 1,000 IDR)

Store Income 100,000

Franchise Profit Paid

3,500

Stock 75,000

Operational Cost 9,200

12,300Take 1% per store IDR 123,000 per store

Payback Period

IDR 123,000 x 290 stores = IDR 35,670,000 per Month

Payback Period IDR 79,150,000 / 35,670,000 =

2,21 Months

Conclusion• More Efficient• More Communication• More Security

WITH Information Technology

Thanks!