CIRCLATION HIGHLIGHTS EDITORIAL CALENDAR PRINT …marketing program. This media kit details a wealth...

2018MEDIA KIT

(973) 383-0888ConstructionExec.com/MediaKit

CIRCULATION HIGHLIGHTS EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT

Leverage the Respected Construction Executive Brand To Build Yours

OVERVIEW

137,800* Print Audience*Includes an average of 1.6 pass-along readers per copy

26,000 Unique VisitorsEach Month

30,000 NewsletterSubscribers

In 2018, Construction Executive (CE) celebrates its 15th anniversary as the first and most highly regarded business magazine for contractors.

With an audience of more than 150,000+ construction business owners and top management decision-makers, CE is the leading source for authoritative articles, thoughtful analyses and industry insights designed to help financial, business and project managers improve their day-to-day contracting operations.

With more than 20 editorial awards, CE’s powerful, innovative content helps construction marketers successfully inform and excite the industry’s largest audience of thought leaders and top purchasing influences through a variety of print and digital channels.

If you’re looking to do more business in 2018, make CE part of your marketing program. This media kit details a wealth of options ranging from print advertising and advertorials in our flagship magazine to digital advertising options including our website, weekly newsletter, eblasts, webinars, social media and more.

Contact your CE sales rep today for a recommendation tailored to your marketing objectives, budget and timeline.

https://ce.magazinexperts.com/media-kit/



Target, Reach, and Influence General and Specialty Contractors

46,640 General and Specialty Contractors

53,000 PRINT CIRCULATION

30,000 DIGITAL CIRCULATION

Note: Digital circulation includes some duplication with print because CE subscribers can opt to receive the magazine in both print and digital format.

Only Construction Executive delivers 100% of ABC members for advertisers across all 70 chapters nationwide.

CE is the national flagship publication of Associated Builders and Contractors (ABC). ABC’s 21,000 member companies include thousands of the nation’s largest and most active contractors, and thousands of small to medium contractors looking to grow their businesses. Only CE delivers 100% of this exclusive audience to advertisers.

CE MAGAZINE CIRCULATION

CE REACHES 100% OF ABC MEMBER COMPANIES

Construction Executive delivers more general and specialty contractor decision-makers to advertisers than any other industry publication.

88% 3,710 Professional

Service Firms

7% 2,650 Distributors,

Manufacturers and Suppliers

5%




CE Subscribers Are Key Decision-Makers In Critical Business Areas

35% of CE contractor subscribers

report annual revenue of $50 million or more.

59% do more than $10 million.

88% of CE Subscribers Are Owners and Top Management Decision-Makers

12% Middle

ManagementRegional, Branch,

Department, and Project Managers

$74 Million

Business Management Project ManagementFinancial Management

72% Top

ManagementOwners, Presidents, CEOs, CFOs, CXOs

and GMs

16% Executive

ManagementEVPs, SVPs, VPs

and Other Executives

The Average Revenue for CE’s 46,640 Contractor Subscribers Is

18% Over $250 Million

17% $50 to $250 Million

24% $10 to $50 Million

19% $3 to $10 Million

23% $3 Million or Less

CE SUBSCRIBERS BY REVENUECE SUBSCRIBERS BY TITLE




CE Subscribers Are the Key to Major Purchasing Decisions

80% Surety Bonding and Insurance

68% Fleets, Trucks, Vans

68% Wireless, Phones, Communications

67% Construction Equipment

65% Construction Technology

64% Accounting and Legal Services

62% Training and Education

54% Labor and Staffing

54% Power Tools, Hand Tools

53% Building Materials

51% Building Systems

40% Mobile Offices and Storage

31% Concrete Formwork

95% Business Management

93% Economic News

93% Technology

93% Safety and Liability

92% Project Stories

91% Legal Issues

91% Workforce Development and Training

90% Construction Markets/ Segments

85% Finance and Accounting

82% Green Construction

77% Insurance and Bonding

76% Construction Materials

67% Construction Equipment

Source: Independent study conducted by Accelera Research, April 2016

21 29% 50 years of construction industry experience.

The average subscriber has

are 45 years old or younger.

The median age of a CE subscriber is

years old.

97% OF CE SUBSCRIBERS ARE INVOLVED IN PURCHASING DECISIONS WHY DO SUBSCRIBERS READ CE?




BUILDING CONSTRUCTION

Institutional BuildingsEducation, Health Care, Government,Other

87% of CE Subscribers Are Involved in Building Construction

HEAVY/HIGHWAY CONSTRUCTION

20% Wastewater Treatment

17% Utilities

17% Airports

of CE Subscribers Are Involved in Heavy/Highway Construction

Gives us a window into projects and ideas in other parts of the country, new technology to consider, and insights into businesses similar to ours.

I review CE to see building trends around the country. My company has eight locations across the U.S. and customers all over the world, and CE helps me keep tabs on the construction industry in general.

“ “

April 2017

plusReconstructing RetailInsurance Forecast

SAFETY LEADERSHIP AT ALL LEVELSNation’s Safest Contractors Encourage

Employees to Speak Up on the Jobsite

ABC Excellence in Construction ® Awards

14% Highways

14% Bridges

13% Sewerage

11% Pipelines

7% Tunnels

6% Dams

Commercial BuildingsRetail, Offices, Hospitality, Data Centers, Sports, Mixed-use, Museums, Entertainment, Other

December 2016

plusLEED LiabilityHistoric Renovations

2017 CONSTRUCTION OUTLOOK

How Will the Nation’s Slow-Growth Rut

Impact the Building Sector?

Hot Products

82% 73% Industrial BuildingsManufacturing, Chemical/Petro-chemical, Other

Residential ConstructionMultifamily, Single Family

52% 49%

35%

CE Subscribers Are Involved in CommercialBuildings, Heavy/Highway and Residential




ISSUE ISSUE THEME MARKET FOCUS

SPECIALTY TRADE FOCUS ABC COVERAGE COLUMNS SPECIAL

SECTIONSADVERTORIAL

OPPORTUNITIES VALUE ADDED BONUSDISTRIBUTION

JAN/FEBEditorial: 11/20/17Ad Space: 12/15/17Materials: 12/22/17

CE 15TH ANNIVERSARY Special Issue

Data Centers Electrical Contractors

ABC 2018 National Chairman

Office• Business Development• Finance• Risk

Jobsite• Equipment• Safety• Workforce

Construction Technology I

Future Construction Predictions

• 2018 ABC National Convention• 2018 ABC Excellence in Construction™ Awards• 2018 ISC West

Executive Roundtable on Wired Buildings

Smart Buildings and IoT

MARCHEditorial: 12/18/17Ad Space: 1/12/18Materials: 1/19/18

Building a Legacy: Families That Mean Business

Retrofits and Renovations

Mechanical Contractors

ABC Young Professional of the Year

Office• Economic Outlook • Legal• Risk

Jobsite• Equipment • Safety• Workforce

Fleet and Equipment Management

• 2018 Work Truck Show• 2018 ABC National Convention• 2018 ABC Excellence in Construction Awards

APRILEditorial: 1/19/18 Ad Space: 2/13/18Materials: 2/20/18

Risk Management: Is Your Business Covered?

Labs and Research Facilities

Fire Protection Contractors

ABC Contractor of the Year, ABC Excellence in Construction Awards, ABC National Safety Excellence Awards

Office• Finance• Legal• Technology

Jobsite• Equipment • Sustainability • Workforce

13th Annual Construction Insurance and Surety Bonding Special Section

Leaders in Insurance and Surety Bonding

Executive Insights From Leaders in Insurance and Bonding

• 2018 NASBP Annual Meeting and Expo

MAYEditorial: 2/16/18Ad Space: 3/12/18Materials: 3/19/18

Small Business Revolution

Architectural Design

Exterior and Building Envelope Contractors

Diversity Resource Groups

Office• Economic Outlook • Legal • Risk


Contractors’ Guide to the Bottom Line

25 Companies Making Construction More Efficient and More Profitable

Annual Construction Software and Technology Showcase

• 2018 CFMA Convention• 2018 AIA National Convention

JUNEEditorial: 3/20/18Ad Space: 4/13/18Materials: 4/20/18

Workforce Development: Career Paths in Construction

K-12 and University Construction

Fencing and Scaffolding Contractors

ABC National Craft Championships, ABC Craft Professional of the Year, ABC Craft Instructor of the Year

Office• Business Development• Finance• Risk

Jobsite• Equipment • Technology • Workforce

2018 Schools of Construction

13th Annual Construction Law Special Section

Profiles in Construction Education

Company Profiles of Leaders in Construction Law

Deluxe Logo Listing in 2018 Guide to Schools of Construction

Executive Insights From Leaders in Construction Law

• 2018 ABC Legislative Week• 2018 ABC Legal Conference

CE 2018 Editorial Calendar




ISSUE ISSUE THEME MARKET FOCUS

SPECIALTY TRADE FOCUS ABC COVERAGE COLUMNS SPECIAL

SECTIONSADVERTORIAL

OPPORTUNITIES VALUE ADDED BONUSDISTRIBUTION

JULY/AUGEditorial: 5/16/18 Ad Space: 6/7/18

Materials: 6/14/18

Project Collaboration: Achieving Excellence Among Stakeholders

Highway/Heavy Construction

Excavating and Grading Contractors

Benefits of ABC Membership

Office• Economic

Outlook • Legal• Risk


Intelligent Machines and Intelligent Jobsites

13th Annual Construction Accounting Special Section

Company Profiles of Leaders in Construction Accounting

Executive Insights From Leaders in Construction Accounting

Directory of Construction CPA Firms

SEPTEMBEREditorial: 6/18/18Ad Space: 7/6/18

Materials: 7/13/18

Power Generation: Reinventing the Grid

Power Generation

Solar and Roofing Contractors

ABC Users Summit

Office• Business Development

• Finance• Risk


Construction Technology II

Essential Apps Showcase

Executive Insights From Construction Technology Leaders

• 2018 DBIA• 2018 Greenbuild• 2018 Commercial UAVExpo• 2018 ABC UsersSummit

OCTOBEREditorial: 7/20/18Ad Space: 8/3/18Materials: 8/10/18

Leadership: Getting to the Next Level

Health Care Window and Door Contractors

ABC Profiles in Leadership

Office• Economic

Outlook • Risk• Technology

Jobsite• Equipment • Sustainability • Workforce

CE 2018 Hot Companies: Industry Leaders to Watch

CE 2018 Hot Companies

2018 Hot Companies Marketing Package

NOVEMBEREditorial: 8/20/18Ad Space: 9/7/18

Materials: 9/14/18

Infrastructure: The Trillion-Dollar Challenge

Mixed-use Commercial Construction

Security System Contractors

ABC Construction Management Competition



16th Annual Contractors’ Guide to Surety Bonding

Surety Bonding Company Profiles

Executive Insights From Leaders in Surety Bonding

Surety Bonding Directory

• 2018 IRMI RiskConference• 2019 ABC NationalConvention• 2019 NASBP AnnualMeeting & Expo• 2019 CFMA Conference• PLUS Bonus Mailingto 2,000 Surety BondProfessionals

DECEMBEREditorial: 9/20/18

Ad Space: 10/12/18Materials: 10/19/18

2019 Construction Industry Forecast

Commercial Parking Garages

Concrete Contractors

Directory of ABC Accredited Quality Contractors



CE 2019 Hot Products

CE 2019 Hot Products

2019 Hot Products Marketing Package

• 2019 World ofConcrete

CE 2018 Editorial Calendar





2018 CE Print Advertising Rates

4-COLOR NET ADVERTISING RATES

AD SIZE 1x 5x 10x 15x 20x

2-PAGE SPREAD $16,595 $15,795 $14,995 $14,195 $9,995

1/2-PAGE HORIZONTAL SPREAD 9,895 9,395 8,895 8,395 7,895

FULL-PAGE 8,995 8,495 7,995 7,495 6,995

2/3-PAGE VERTICAL 6,795 6,395 5,995 5,495 5,195

1/2-PAGE VERTICAL 5,395 5,095 4,795 4,495 4,195

1/2-PAGE HORIZONTAL 4,995 4,695 4,395 4,095 3,795

1/4-PAGE 2,295 2,195 2,095 1,995 1,895

4-COLOR PREMIUM AD POSITION NET RATES

FULL-PAGE 1x 5x 10x 15x 20x

INSIDE FRONT COVER $10,995 $10,295 $9,595 $8,995 N/A

INSIDE BACK COVER 10,345 9,845 9,345 8,845 N/A

BACK COVER 11,245 10,745 10,245 9,745 N/A

SPREADS 1x 5x 10x 15x 20x

INSIDE FRONT COVER SPREAD $17,995 $17,245 $16,495 $15,745 N/A

2ND SPREAD (PP. 2-3) 16,995 16,295 15,595 14,695 N/A

3RD SPREAD (PP. 4-5) 16,795 15,995 15,195 14,395 N/A

INSIDE BACK COVER SPREAD 16,695 15,895 15,095 14,295 N/A

HIGH-IMPACT OPPORTUNITIES

French Door Cover $17,995

Gatefold Cover (4 pages) 27,495

Gatefold Cover (3 pages) 22,495

Belly Band (full press run) 15,995

Belly Band (show copies only) 5,995

Business Reply Card w/4c page 9,995

FRENCH DOOR

GATEFOLD





Trim: 16.75” × 10.875”Bleed: 17.25” × 11.125”

(.125” outside trim on all sides)

Live: 16.25” × 10.375”(.25” inside trim on all sides)

Trim: 16.75” × 5.0278”Bleed: 17.25” × 5.5278”(.125” outside trim on all sides)

Live: 15.711” x 4.527”(.25” inside trim on all sides)

Trim: 8.375” × 10.875”Bleed: 8.625” × 11.125”



Trim: 5.625” x 10.875”Bleed: 5.875” x 11.125”


Live: 5.125 ” x 10.375″(.25” inside trim on all sides)

4.102” x 9”

2-PAGE SPREAD 1/2-PAGE SPREAD FULL-PAGE

2/3-PAGE BLEED 1/2-PAGE BLEED2/3-PAGE VERTICAL

Trim: 4.55” × 10.875”Bleed: 4.68” × 11.125”



1/2-PAGE VERTICAL

3.055” x 9” 6.75” x 4.25” 3.055” x 4.25”

1/2-PAGE HORIZONTAL 1/4-PAGE VERTICAL

Print Advertising Specs

ALL ADVERTISING SHOULD BE PROVIDED IN PDF FORMAT

Supply a high-res PDF using the settings for PDF/X-1a:2001. Prior to creating the PDF, ensure all elements of the ad are a minimum of 300 dpi in CYMK color format .

Advertisements supplied without a SWOP-certified color proof will be printed to SWOP (Specifications Web Offset Publications) standards.

Visit swop.org for additional information on certified proofing and printing standards.

If an advertisement is submitted without an acceptable color proof, Construction Executive and its vendors assume no responsibility and/or liability for image, color, typographic and/or positioning irregularities.

Send all printer proofs directly to the printer, and include the magazine name and scheduled month of insertion.

Bridget FoxLSC Communications3401 Heartland Dr. Liberty, MO 64068 p: (816) 792-6316e: [email protected]

Contact:Donald R. BerryNational Sales RepresentativeMagazineXperts LLC(973) [email protected]

Please use our webform: ce.magazinexperts.com/ads

Or attach in an email:[email protected]

SUBMIT AD MATERIALS INSERTION ORDERS

PRINTER PROOFS


http://swop.org

mailto:bridget.m.fox%40lsccom.com?subject=

mailto:dberry%40magazinexperts.com?subject=

https://ce.magazinexperts.com/ads/

mailto:print-ads%40magazinexperts.com?subject=


Target, Reach, and InfluenceGeneral and Specialty Contractors


Build Your Brand, Drive Traffic and Generate Sales LeadsTo Build Yours

DIGITAL MARKETING OPPORTUNITIES

Construction Executive celebrates its 15th anniversary with the launch of a new website and a new weekly newsletter with targeted advertising options.

CE now offers digital marketers the capability to serve ads and deliver sponsored content to select subscribers in key vertical channels like Technology, Business, Workforce, Safety and Risk, Equipment and Fleet, and more.

Build your brand, drive traffic and generate sales leads with a variety of CE digital advertising options including:

• Website Advertising• Newsletter Advertising• Sponsored Content• eBlasts• Webinars• Social Media

Need more information or a custom proposal? Please contact your CE sales representative today for a recommendation tailored to your marketing objectives, budget and timeline.





RUN-OF-SITE AD UNITS

STYLE SIZE SOV PRICE/MONTH

SUPER LEADERBOARD 970x90 25% $2,500

MEDIUM RECTANGLE 300x250 25% 1,000

LEADERBOARD 728x90 25% 750

SUPER LEADERBOARD 970X90

MEDIUMRECTANGLE

300X250

LEADERBOARD 728X90

CE 2018 Website Advertising Rates

For its 15th anniversary, CE is launching a new website in January

2018 with three dedicated editors. ConstructionExec.com will

consolidate over five years of magazine, web and newsletter content

previously published on four different websites into one master site.

Up to four ads may be served in rotation in all ROS positions.

RUN-OF-SITE (ROS) ADSRun-of-Site (ROS) ads are served across all CE website channels and article pages.

CE LAUNCHES REDESIGNED WEBSITE IN 2018

NOTE: Advertisers who start in January will benefit from CE’s promotion and marketing campaign in Q4 2017 and Q1 2018.


http://ConstructionExec.com




CE 2018 Website Advertising Rates

CATEGORY ADSReach CE website visitors when they are reading articles related to your areas of interest.

These targeted ads are served only on website pages in your choice of channels:

• Business• Technology

Advertisers receive 100% of all ad impressions in your selected content channel. Three different ad sizes and positions are available in each channel.

For more impact, check out the CE This Week newsletter which also offers content channel advertising.

MEDIUMRECTANGLE

300X250

MEDIUMRECTANGLE

300X250WIDE

SKYSCRAPER300X600

• Safety and Risk• Workforce

• Equipment and Fleet • Legal and Regulatory

• Markets

CATEGORY AD UNITS

STYLE SIZE SOV PRICE/MONTH

MEDIUM RECTANGLE 300x250 100% $1,250

WIDE SKYSCRAPER 300x600 100% 2,000

MEDIUM RECTANGLE (IN POST) 300x250 100% 1,500

CE website advertisers also have the option to target groups of users

in specific categories.





NEWSLETTER AD UNITS

STYLE SIZE TYPE SOV PRICE/ISSUE

LEADERBOARD 728x90 ROS 100% $1,500

MEDIUM RECTANGLE 300x250 Category 100% 400

LEADERBOARD 728X90

MEDIUMRECTANGLE

300X250

CE This Week Newsletter

RUN-OF-SITE LEADERBOARD ADEvery CE This Week subscriber receives the week’s top construction news served with a 728x90 Leaderboard ad in the top position.

CONTENT CHANNEL MEDIUM RECTANGLE ADRecipients can personalize their CE This Week newsletter by selecting up to seven different content channels:• Business• Technology

Only one 300x250 Medium Rectangle ad is available in each targeted content channel per issue. Select one or more channels to reach a targeted group of subscribers.

NEWSLETTER SCHEDULECE This Week is published 4x per month, 48 issues per year. Choose one cycle to advertise 12x, two cycles to advertise 24x, or all four to advertise in every issue.

Beginning in 2018, CE This Week takes the place of Risk Management, Managing Your Business and Tech Trends. Subscribers can personalize the content delivered in each issue giving advertisers the ability to target only those readers subscribed to select channels.

• Safety and Risk• Workforce

• Equipment and Fleet • Legal and Regulatory

• Markets

CE LAUNCHES NEW WEEKLY NEWSLETTER

Cycle 1 - Issues 1, 5, 9, 13, 17, 21, 25, 29, 33, 37, 41, 45Cycle 2 - Issues 2, 6, 10, 14, 18, 22, 26, 30, 34, 38, 42, 46

Cycle 3 - Issues 3, 7, 11, 15, 19, 23, 27, 31, 35, 39, 43, 47Cycle 4 - Issues 4, 8, 12, 16, 20, 24, 28, 32, 36, 40, 44, 48





CE Sponsored Content and Resources

Sponsored content is a unique way to speak to CE’s audience in a native format, providing high quality branded content to help contractors solve business problems through thought leadership.

With the exception of branding, sponsored content is held to CE’s high editorial standards and will be professionally edited.

Your sponsored content article lives on ConstructionExec.com forever and is also published in one issue of the CE This Week newsletter. Sponsored content is also promoted in a tweet to 42,000+ CE followers.

$1,500

SPONSORED CONTENT

$1,500

RESOURCES

Resources is a cost effective way to to promote your existing content such as whitepapers, webinars, videos and more to CE’s audience.

Provide your landing page, headline, image and a short description to have your resource listed in a searchable directory.

Resources lives on the ConstructionExec.com website for one year and is published in one issue of the CE This Week newsletter.

$750

Coming in Q2







2018 CE eBlasts and Webinar Rates

Get immediate results with a CE eBlast that delivers a dedicated HTML email to more than 30,000 subscribers with only your marketing message.

• A/B and Multi-Variant Testing• Suppression Lists • Statistics • HTML Design Service Available

eBLAST NET RATES

1x 2x 3x 4x

$2,999 $2,799 $2,599 $2,399

Attract decision-makers, promote your brand, interact with an engaged audience and receive highly-qualified leads.

137,800+ Print + Digital

Edition Subscribers

47,000+ CE Social Media Followers Via

Twitter, Facebook and LinkedIn

30,000+ Custom eBlast Driving Webinar Registration

• Choose up to five questions to ask leads on your webinar registration form

• Provide up to five handouts available for download during and after the webinar

• Use up to 20 polls during the webinar to keep your audience engaged

• Unlimited survey questions following the webinar

• We provide a full report that includes all of the information given by leads

• We continue to promote the webinar archive through all CE media channels

Full Webinar Package Only $9,995

CE WEBINARS

CE eBLASTS





2018 CE Social Media, Digital EditionAnnouncement and Mobile App Rates

CE will publish your large format 640×400 image with 280 characters of text (including web link) in a social media blast to 47,000 followers on Twitter, plus posts on LinkedIn and Facebook.

Marketers can schedule a bi-weekly or weekly social media blast for continuity and ongoing branding, or schedule an intensive series of blasts in support of a new initiative, event or product announcement.

SOCIAL MEDIA BLAST

Whenever a new issue of the magazine is published, CE sends an email to 30,000+ digital edition subscribers. For the first time, CE is offering two ad placements in each Digital Edition email announcement.

BANNER AD—A 640x165 banner ad with link positioned directly below the top story. $1,000.

FEATURED CONTENT—Includes a large 640x400 image, headline, optional subtitle, one paragraph of text, and link. $1,500

Materials are due by the 15th of the month prior to publication date. Send materials with link to [email protected].

CE DIGITAL EDITION EMAIL

SOCIAL MEDIA BLAST RATES

1x 3x 6x 12x 26x 52x

$595 $495 $445 $395 $295 $195

BANNER AD




LAUREN PINCHEditor-in-Chief(202) [email protected]

JOANNA MASTERSON Senior Editor (202) [email protected]

MAGGIE MURPHYDigital Editor

[email protected]

Contact Us

EDITORIAL

DONALD BERRY National Sales Manager(973) [email protected]

JESSICA KOLAYAMedia Sales Representative(973) [email protected]

CYBELE TAMULONISGeneral Manager(973) [email protected]

JENNIFIR PEKAREKArt Director(973) [email protected]

MICHAEL RUTHIT Manager(973) [email protected]

ADVERTISING SALES PRODUCTION AND CUSTOMER SERVICE

AD MATERIALS

PRINT: [email protected] DIGITAL: [email protected]

MARLA MCINTYREAssociate Digital Editor

[email protected]

JESSICA PORTERAssociate Digital Editor

[email protected]


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CIRCLATION HIGHLIGHTS EDITORIAL CALENDAR PRINT …marketing program. This media kit details a wealth...

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