CIPR Social Media Conference - Tom Standage
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Transcript of CIPR Social Media Conference - Tom Standage
SHARETHISLIVESOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVESOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA: A HISTORICAL PERSPECTIVEFROM THE ROMANS TO THE INTERNET
TOM STANDAGE@tomstandage
What is social media?
“Media we get from other people, exchanged along social connections,
creating a distributed discussion or community”
Social-media environmentshave existed for centuries
MEPL
“I sent you on March 24tha copy of Balbus’ letterto me and of Caesar’sletter to him”— Cicero
“You say my letter has been widely published: well, I don't care. Indeed,
I myself allowed several people to take a copy of it” — Cicero
RGM Köln
“After this letter has been read to you, see that it is also read in the
church of the Laodiceans andthat you in turn read the letterfrom Laodicea.”— Paul, Colossians
Wikimedia
“Hardly 14 days had passed when these propositions were known throughout Germany and within
four weeks almost all of Christendom was familiar
with them.”— Friedrich Myconius
“They are printed and circulated far beyond my expectation.”
— Martin Luther
MEPL, London Lib
“The Coffeehouses particularly are very commodious for a free
Conversation, and for reading…all manner of printed News…
and other Prints that come out Weekly or casually.”
“[The coffeehouse] admits of no distinction of persons,
but gentleman, mechanic, lord and scoundrel mix, and are allof a piece.” — Samuel Butler, 1668
Beinecke RBML/Yale/Flickr
So what happened to old social media?
MEPL
But now social media is back— thanks to the Internet
“New”media
“Old”media
2000
“Really old”media
“New”media
“Old”media
2000183360BC
Ancient social-media systems hold lessons for us today
1. Is social media merely a dangerous distraction
that wastes time?
Social networking
Social notworking
“Why doth solid and serious learning decline, and few or none
follow it now in the university?Because of coffee-
houses, where they spend all their time.”
— Anthony Wood, Oxford, 1670s
“Hours are spent in talking, and less profitable reading of
newspapers…scholars are so greedy after news that they neglect all for
it…” — Cambridge don, 1670s
“Great enemies to diligence and industry…the ruin of many serious and hopeful young gentlemen and
tradesmen…”— pamphlet, 1673
Enemies of diligence and industry? No, crucibles of innovation!
2. What is the role of social media in revolutions?
“Fromthe rapid spread of the theses, I gather what the greater part of the
nation thinks of indulgences.” —Martin Luther
Social media does not cause revolutions but helps them along
by synchronising opinion and acting as an “accelerant”
3. Is social media a fad?
“Really old”media
“New”media
“Old”media
183360BC 2000
Social media is not a fad. The mass-media era
was a historical anomaly
Modern social-media users are heirs to a centuries-long tradition
Blogs = pamphletsMicroblogs = coffeehouses
Tumblr/Pinterest = commonplace books
SHARE THIS LIVESOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA: A HISTORICAL PERSPECTIVEFROM THE ROMANS TO THE INTERNET
TOM STANDAGE@tomstandage