CIPH Trade ShowsCIPH Trade Shows

Put the power of face-to-face marketing to work for you.Put the power of face-to-face marketing to work for you.

A presentation for CIPH Trade Show Exhibitors by the Canadian Institute of Plumbing & HeatingA presentation for CIPH Trade Show Exhibitors by the Canadian Institute of Plumbing & Heating

Why exhibit?

Meet buyers face-to-face

Hundreds in just a couple days.

Compare that to the cost of paying personal visits to the same number of people.

It would take you months, and thousands of dollars, to make the number of sales calls you can achieve in two days at CIPHEX West.

Meet hard to reach buyers

Like smaller contractors who don’t have an office for your sales staff to visit.

Trade shows combine the massive reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling and the networking benefits of the internet.

Promote new products

Seeing new products is the #1 reason people attend trade shows.

Your booth is the perfect place for them to see your new products and talk to the experts behind them… your technical staff.

Shorten the sales cycle

Qualified leads from shows take 30% less time to close – so you can close more sales in less time. Show Management pre-qualifies the audience for you so that your sales team can zero in on these motivated buyers and take less time to convert leads to sales.

Recruit staff

Trade shows attract the most motivated members of the industry… the people you need on your team.

College and university students attending shows are the industry members of the future. They are keen to learn about industry products and technologies, and the companies behind them.

Support your wholesalersSupport your wholesalers

Train them about the benefits of your products and help them Train them about the benefits of your products and help them promote the ones you want to sell. promote the ones you want to sell.

It’s a great opportunity for your team to build relationships with It’s a great opportunity for your team to build relationships with the folks who come in contact with contractors, engineers, the folks who come in contact with contractors, engineers,

designers and consumers.designers and consumers.

Support your wholesalersSupport your wholesalers

Train them about the benefits of your products and help them Train them about the benefits of your products and help them promote the ones you want to sell. promote the ones you want to sell.

It’s a great opportunity for your team to build relationships with It’s a great opportunity for your team to build relationships with the folks who come in contact with contractors, engineers, the folks who come in contact with contractors, engineers,

designers and consumers.designers and consumers.

Western Canada’s largest plumbing, hydronics, Western Canada’s largest plumbing, hydronics, HVACR and water treatment trade show. HVACR and water treatment trade show.

Western Canada’s largest plumbing, hydronics, Western Canada’s largest plumbing, hydronics, HVACR and water treatment trade show. HVACR and water treatment trade show.

Visitors come from all industry sectors:

Plumbing Hydronics

Pipe, Valve & Fittings Water Treatment

Education Solar

Government Heating

Air Conditioning Refrigeration

Ventilation Kitchen & Bath

And they are…

Contractors

Wholesalers

Government Representatives

Engineers

Kitchen & Designers

Interior Designers

Home Builders

Building Managers

Maintenance and Repair Staff

Students and Teachers

Plumbing Inspectors

They are also decision-makers, whose choices affect your profitsThey are also decision-makers, whose choices affect your profits

Top Executives

Designers

Purchasing Managers

Specifiers

Installers

CIPHEX West visitors are qualified buyers.CIPHEX West visitors are qualified buyers.

77% of contractors and wholesalers said they plan to buy new products, or from new suppliers as a result of attending CIPHEX West 2010.

Setting clear objectives and specific sales tactics will help you get more qualified leads at the show.

The CIPHEX Shows staff, backed by the entire team at the Canadian Institute of Plumbing & Heating are here to help.

Call us today for more information about how your booth at CIPHEX West 2012 can help you get more leads, and convert them to more sales.

For more information on CIPHEX West 2012 and other CIPH shows, please contact:

Elizabeth McCullough, C.D.E.General Manager – Trade ShowsCanadian Institute of Plumbing & HeatingTel: 416-695-0447E-mail: e.mccullough@ciph.comWeb site: www.ciph.com or www.ciphexwest.ca