CIP Eco-Innovation European Info Day – Zagreb, Croatia – 14 May 2012

EACI, European Commission

Market Replication Eco-Innovation Unit

Dr Theodoros Staikos, Project Officer

CIP Eco-Innovation Call 2012: Market Replication Projects

Closing the gap between research and markets

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Part of the CIP programme in EIP pillar

New services: greening businesses New processes: cleaner production New materials New products

What do we do?Eco-innovation – the market replication definition

« All forms of innovation reducing environmental impacts and/or optimising the use of resources »

Good for business, good for the environment

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Support innovative ideas which can be turned into ‘marketable’ green products and services

These need incentives to penetrate the market.

Potential for replication and wider application must be demonstrated

Budget ~ €200 million (2008-2013)

Eco-innovation market replication projects

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How does it work?Key design elements

Risk sharing for green ideas (50%)

Bridging the gap between RTD and commercialisation

Direct funding (no intermediaries)

A kind of public business angels

Good for business, good for the environment

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Key design elements:

Life Cycle Thinking

Flexible - no partnerships required but EU added value important

Leverage factor and replication crucial

Approximate project size: 1,5 m € total costs

Good for business, good for the environment

How does it work?Key design elements

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Materials recycling

Sustainable building products

Food and drink

Water

Greening businesses/ smart purchasing

Five priorities

Compared to the 2011 call: only small fine tuning

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Materials recycling

Improve quality of recycled material, better waste sorting and treatment

Innovative products using recycled material or facilitating material recycling

Business innovations to strengthen the competitiveness of recycling industries

NEW! Clearer on requirement to have an output with high added value

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Sustainable building products

Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes.

More environmentally friendly construction materials and innovative manufacturing processes.

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Food and Drink Sector

Cleaner and innovative products, including packaging methods aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery

New or improved production processes with high water efficiency and improved water quality

Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks

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Water

Water efficient processes, products and technologies (reduce water consumption by at least 30%)

Water-free processes.

Water and wastewater treatment: solutions that offer greater efficiency and reduced environmental impact.

Smart distribution systems aiming at the saving of water, chemicals, energy and materials.

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Greening businesses and smart purchasing

Green products and services

Substitution of materials by others leading to a reduced environmental impact

Clean production processes

Re-manufacturing mechanisms and innovative repairing services

NEW! clearer on non-funding for development of IT tools

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19%

15%

66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reaching the target group: more than 65% SMEs!

SME

LARGE Enterprises

Universities/Public/Others

81% private sector

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SME’s breakdown - Beneficiaries Eco-innovation

79% of SME‘s are small and micro companies

79% employ less than 50 people

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Eco-I versus FP 7 Research

Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration

Basic research Applied research Prototyping/first practical use of

technology Technology demonstration Knowledge gathering

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Eco-I versus IEE

Market uptake crucial Integrated approach covering

various environmental aspects (resource efficiency including water, energy, raw materials…)

Life-cycle approach SME and private sector focus Resource efficiency and EcoAP

Promotion & dissemination of well-proven intelligent energy solutions

Energy focus Stimulates action through better market

conditions & admin. procedures, training, awareness raising etc

No investment project 2020 EU energy targets

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Eco-I versus LIFE +

Priority on private sector, businesses

CIP umbrella Market competitiveness and market

uptake Replication is crucial

Mainly public sector Policy development and

Implementation of legislation Dissemination, awareness raising,

capacity building Environmental solutions but market

uptake is not vital

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GREENBOTTLE

A new type of milk bottle made from paper with thin plastic lining

Complete supply chain consideration

Production uses approx. 2 million tonnes of recycled paper

Initial roll out of 20 million bottles/year

Distribution to all Asda UK stores 2012

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Glassplus

Old TVs can be turning into beautiful ceramic.

A innovative and practical process for old TV sets.

In an apartment of 70m² you will be walking on 30 old TV sets.

Already exporting to Canada and US.

Up to now 60.000 TVs sets have found a new life in tiles!

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LEAKCURE

. Trenchless repairing of small water pipe leaks

Addresses undetected leakages, seals and permanently cures.

Proposed by a Israeli SME targeting, as first client, the Thames Water, London.

Finalist for The Water Industry

Achievement Awards 2011.

Plan for joint ventures in 3-4 EU countries.

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How will proposals be evaluated? Fair and equal treatment of all proposers:

Based on the criteria announced in the Call Independent external experts as advisers Confidential process, no conflicts of interest

Transparency: You will receive a feedback on your proposal arguing each award criterion and its score

Four checks:

1. Eligibility criteria (yes/no)

2. Exclusion criteria (yes/no)

3. Selection criteria (yes/no)

4. Award criteria (scores with thresholds)

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27 EU Member States

EFTA countries, which are members of the EEA: Iceland, Liechtenstein, Norway,

Plus (provided the MoU is in force): Albania Croatia Former Yugoslav Republic of Macedonia Israel Montenegro Serbia Turkey Further countries depending on bilateral agreements

Emphasis on SMEs

Call for proposals 2012: Some Eligibility Criteria

Any legal person who is located in one of the following countries:

One partner is formally sufficient, but: EU added value!

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Relevance of the action (7 of 10): Alignment with Call including SME involvement, mainly substantial environmental benefits & innovation

Quality of the proposed actions (6 of 10): Soundness and coherence of project

Impact on target audience (6 of 10): Replication during and after the project, exploitation & business approach

Budget and cost-effectiveness (6 of 10): Appropriate level of effort per task/partner, justified costs, notably equipment/ co-financing

European added value (6 of 10)

Call for proposals 2012: Award CriteriaYou need to reach the threshold of each criterion (x of 10) and a total threshold of at least 34

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Market Replication and Exploitation (1)

There is no single way how to achieve good market uptake but a lot of good examples that work:

GlassPlus (tiles from TVs), TiLeather (Chromium-free leather shoes), Natstocer (natural stone-like tiles from waste of the ceramic production) and more…: Products are directly sold to consumers

Sterilis: the machine for sterilization during the packaging process is being sold to food producers

WEEE trace: a process to trace better the waste from electrical and electronic equipment is being replicated in 80 collection centres

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Market Replication and Exploitation (2)

NUMIX: Business agreements with big concrete producer under elaboration in order to mix granules produced from waste plastic into concrete to save on cement

RUCONBAR: Transfer of a solution (recycled tyres for noise barriers) from Croatia to Balkan countries, possibility of transfer to another sector (usage in railway tracks)

Greenbottle: an agreement with Walmart and Asda is set up to roll-out the eco-friendly milk bottle at all their UK stores

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No formal criterion on international partnership.However, European added value of Eco-Innovation

projects is part of the award criteria:

Value generated by the project being a EU-funded project as compared to local, regional & national actions

EU dimension of the market barriers and of the environmental challenges

Level of European cooperationin the project

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Provide full answers to all award criteria Create a clear picture of what you want to do and how, flow charts

might help Business case with clear view on the market already during the

project Replication/Exploitation: demonstrate that public money is

efficiently invested in your project – up scaling, leverage factor

Environment and Innovation: Substantial environmental benefits across EU and a good degree of innovation.

Writing your proposal (things to do) I

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Writing your proposal (things to do) II

Quantify! Provide numbers measuring the performance of your project using the indicators table: Realistic, but ambitious targets

Estimate appropriate efforts and costs Explain clearly the choice of partners and subcontracting Realistic time planning – account for the time needed for permits

(environmental / construction etc) – max. 3 years duration Ensure that you have attached the correct files when submitting your

proposal

Start early – a proposal needs time and evolution

Language check: correct spelling, use of words, explain acronyms

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Writing your proposal (things not to do)

Do not submit a research project

Do not submit an energy project

Do not forget the Life Cycle perspective when describing the environmental benefits

Replication and exploitation are not the same as dissemination

Please distinguish potential from realities during the project

Do not wait too long with submitting yourproposal – you can always replace earlier versions

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Fifth Call: 8 May with a closing date of 6 September 2012, 17h00

Electronic submission (EPSS)

Evaluation: end of 2012

First projects start May 2013

50% funding rate of eligible costs

Max 3 years contract duration

Call planning 2012

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http://ec.europa.eu/ecoinnovation http://ec.europa.eu/ecoinnovation

Eco-Innovation website as source of information Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and Financial

Guidelines Info days + slides/recordings Pre-screening: max 2 pages summary Link to EPSS Projects database

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More support

Enterprise Europe Network: Partners Finder www.enterprise-europe-network.ec.europa.eu

Free service by the European Commission to assist with the protection of IPR: www.iprhelpdesk.eu

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Timeline : from proposal to signature of Grant Agreement

Project implementationCall for

proposalsEvaluation

of proposalsContract

negotiation

6 September 201217:00:00

January 2013

May 2013

8 May 2012

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Thank you very much

For questions or pre-screening: contact our mailbox at

eaci-eco-innovation-enquiries@ec.europa.eu