CIO Forum, Consumerization of IT, Edwin Marchandwin marchan, 10.05.2009
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The Consumerization of IT Edwin Marchan Windows Product Manager Microsoft Latin America
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Transcript of CIO Forum, Consumerization of IT, Edwin Marchandwin marchan, 10.05.2009
The Consumerization of IT
Edwin MarchanWindows Product Manager Microsoft Latin America
The Digital Lifestyle
The Environment & Evolution
of the Desktop
Consumerization in
Context
*Consumerization
• Trend for technology companies and earlier adopters to bring innovation into the consumer market prior to the business markets.
• Examples: Messaging, Social Networking, Devices, etc…• Resulting in a switch of technology power from the work place
to the home. • As a consequence: employees are now finding that their home
based IT is more capable than that provided in their workplace.
• *David Moschella, Douglas Neal, Piet Opperman, and John Taylor “The ‘Consumerization’ of Information Technology” Leading Edge Forum June 2004
Once upon a time on a far away desktop …
The world we live in…
Servers
Mobiles
Netbooks
PCs
Surface
Devices
The Business Opportunity
Advanced PC Consumers spend up to
US$400 on devices
I'm a PC and Windows 7 works the way I want!
Insert Video
Insert Video
New things
possible
Works the Way you Want
Everyday Tasks Made Easier
“make the things I do all the time, every day, easier and faster…”
“make my PC work the way I want it to – fast, stable, responsive…”
“make it simpler to connect to my stuff and my other PCs…”
Windows 7 for Consumers
Thank you!
Q&A
