CINEPAX

Huma NajeebHuma NayabKashaf ShabbirNabiha SaddiquiSadaf Khalid

CINEPAX INVESTORS

CINEPAX INVESTORS

DIVISIONS

FINANCE HR & ADMINISTRATION

INFORMATION TECHNOLOGY CUSTOMER SERVICE

TREASURY SECURITY PROCUREMENT SALES & MARKETING

OPERATIONS FILM BUYING & DISTRIBUTION

CINEPAX RAWALPINDI

• Opened on 14th oct, 2007• Designed by Canadian architects Mesbur &

Smith in accordance with international standards

OBJECTIVE

SPECIFICATIONS

Total cost:30 croreTotal Area: 33225 Sqf.Total Covered Area: 39982 Sqf. (Including Basement)Total Cinema screens: 5 Total seats: 1400 V.I.P. RoomsBowling AlleyGaming zone

EQUIPMENT World’s best State of the art Christies Projectors from USA State of the art Dolby Digital (DTS) Sound system from QSC, USA World’s famous Quinette’s Auditorium Seating from FRANCE State of the art Cafeteria Equipment from Stein – USA World’s best Cinema Information Management Software VISTA,

from New Zealand

• The five-screen cinema complex shows English, Urdu and Punjabi films besides cartoons

Airconditioned halls that would be

open from 12 noon to 12 midnight The Entry fee 12 to 5 pm: Rs250 5pm to 12 am: Rs 350Tickets can be booked through the

internet, telephone and even by SMS

Cinepax Membership

REVENUES

TICKETS BRANDING

MOVIES

The cinema house screens Hollywood and Bollywood films within a month after their international release besides screening the best of Pakistani cinemas

Feasibility Study

DECLINE OF CINEMA THEATRES

PROVINCE/DISTRICT 1995 2009

Punjab Cinemas 316 70

Sindh Cinemas 165 64

Sarhad Cinemas 36 15

Balochistan 16 15

Islamabad 4 2

Rawalpindi 16 10

• The advent of cable TV, DVD, MP3 and CD players

• Illegal screening of Indian films on cable TV

• Lack of local quality films • Deteriorating state of existing

cinemas

• The worldwide metric for estimating a market need was an average population of 54,000 people per screen, whereas given the dilapidated and disappearing state of most of the cinemas across Pakistan it was far higher with 285,000 people per screen.

Inorder to revive the cinema industry, govt lifted the ban on indian films under musharraf’s rule.Release of Indian films commercially had revived the cinema culture in the country with theatre owners in most major cities earning a huge profit.

location Availability of land Security Parking

Why in Rawalpindi?

• Site description

Environmental Study

Parking space

Security

Parking space

Issues

RECOMMEDATIONS

Government Backing

FAMILY PACKAGE

CINEMA OWNERS ASSOCIATION

REDUCED FOOD PRICES

MENU

Conclusion