Presented by: Jabez LeBret @jabezlebret

The 1st rule to black hat LinkedIn is you don’t talk about Black Hat LinkedIn

@jabezlebret

So what is Black Hat LinkedIn?

The Art of Practicing Disruptive Strategies on LinkedIn to Grow Your Influence, Business, and Network

What You Will Learn Today: LinkedIn PPC= Lame Major faux-paws that are epic #fails Your Profile Dominating Groups Owning Groups Stealing Groups What’s Next…

LinkedIn PPC: Stop Marketing Great Demographic Targeting Poor Placement Spend this money on Facebook Instead If you are going to here’s how

It’s like they don’t even care about the PPC Ads appear on the lower right side bar…I mean, LOWER LOWER

@JabezLeBret

No Impact on Campaign

Custom URL

Ad Copy

Image *Most Important Part of Ad

Ad Testing – Up to 15

Example

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@JabezLeBret

@JabezLeBret

@JabezLeBret

The More Targeted the Higher CTR – Fewer Impression

@JabezLeBret

@JabezLeBret

@JabezLeBret

Ad on Linkedin

Lead Collection

Use a Picture that resembles a profile picture…Or the worst profile picture ever. Test, Test, Test

Major Faux-Paws

1)  Sending Generic Invite…Stop it! 2)  Bad Profile Pic

1)  Sending Generic Invite…Stop it! 2)  Bad Profile Pic 3)  Incomplete Profile 4)  Poor Headline 5)  Over Communicate

1)  Sending Generic Invite…Stop it! 2)  Bad Profile Pic 3)  Incomplete Profile 4)  Poor Headline 5)  Over Communicate 6)  No Website URL 7)  Private Profiles 8)  Using the wrong name

Your Profile

Picture Headline

Third Person – It’s OK to Brag

Dominating Groups

@JabezLeBret

@JabezLeBret

Top Influencer with 5 comments

Fuel the Fire

@JabezLeBret

Key to Domination

Manage Your Domination: •  Ask people to comment •  Reply to each comment •  Fuel the fire •  3 comments with 3 replies

Owning Groups

What kind of group Peer or Prospect Regional or National Desired Outcome

@JabezLeBret

Non-Branded Image

Specific to Target

Keyword

Avoid Temptation

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Check All

Geo-Targeted Location

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Group Poaching: •  Be In Group •  Discussion •  Manage

How to Use Your Group

@JabezLeBret

Custom Templates – Think Email Marketing

One of Seven Groups = 218 new monthly clients last year Took 3 years to build groups Sends almost zero sales emails, all content now

Tips: Create a group that has a strategic interaction between the groups Elder Law Elder Care group helps one person work with the other people in the group: The healthcare professional can send someone to the attorney, The attorney can send someone to the financial advisor, and the Fin advisor can send someone to healthcare professional

Stealing Groups

No Shame in Stealing Groups

www.dogshaming.com

Stealing Groups •  Yes, yes you can •  Research Target Victims

•  Group Size •  Market value to YOU

•  Are they promoting services •  What does the group owner do •  Approach then Make Your Offer •  Laugh all the way to the bank

Sell a Shit Ton

What’s Next…

Endorsements…um, I guess nothing

Top 5 Endorsements: 1.  Online Marketing 2.  Social Media 3.  SEO 4.  Facebook 5.  Social Media Top 5 Search Terms Used: 1.  John CLE 2.  Jabez 3.  Will Writer 4.  Do 5.  LeBret

Linkedin New Search: People Company Group Skills

Searched from Mark Homer – 1st connection to Jabez LeBret Jabez = 1st or 2nd Ranking on People NBC Search…WTF??

Searched from Mark Homer – 1st connection to Jabez LeBret Jabez LeBret #1 Endorsement: Online Marketing

Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working ok. Except who’s that Danny Sullivan guy?

Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working…well Search for Linkedin Professional… CEO is #2 – priceless

Presented by: Jabez LeBret @jabezlebret