Cinch local mobile_overview

How to take advantage of search engines for your local business..

THE LAST FRONTIER

LOCAL AND MOBILE SEARCH

TAKE ADVANTAGE WITH…

I N F O @ C I N C H - T E C H . C O M

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We are a full service IT

company with a niche for

local business internet

marketing techniques.

Our goal is to help you

attract new customers and

keep contact with current

customers.

WHO WE ARE AND WHY

YOU SHOULD CARE...


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TODAY’S BUSINESS OWNERS

ARE FACED WITH AN

ENORMOUS PROBLEM

Why? 1. Search results are dominated by large

corporations and major chains

2. Lack of knowledge to develop a web

campaign

3. Belief they can’t compete on an

economical basis

4. Inability to make transition from

traditional advertising medium


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BEFORE THE INTERNET

Staying connected meant

advertising with:

Phone Directories

Newspaper

TV

Direct Mail

Telemarketing

Print Ads

Word of Mouth


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TIMES ARE RAPIDLY

CHANGING

Phone Directory

Newspapers

TV

Telemarketing

Direct Mail

Print Ads

E-Mail

Where is yours?

Declining Rapidly

DVR/TiVo

Do Not Call List

1%-2% Yield

Rising Costs

Spam Software

Traditional advertising mediums are

loosing their effectiveness


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THE STATISTICS ARE

ASTONISHING

1 Trillion—Number of web pages in the world1

50—Percentage of small business without a website

78—Percentage of households with two or more

computers2

82—Percentage of local searches that results in

offline action3

0— Without a web presence, you have 0% chance in

connecting with local consumers performing online

searches

1 Google July 25,2008

2 2007 Market Report by Jupiter

3 Study by Comscore Networks (Click Z August 2nd, 2007)


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HAVING A WEBSITE ISN’T

ENOUGH

How do people find it?

How do you drive traffic to a website?

Are you satisfied with your current web presence?

Search optimization companies are far too

expensive for most local businesses!


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CONSUMERS ARE TALKING

ABOUT AND REVIEWING YOU!


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LOCAL SEARCH – A NEW

OPPORTUNITY

• 71% of all American adults use the Internet.

• 91% of all Internet users use a search engine

to find information.

• Over 50% of all purchases are preceded by an Internet

search.

• 30% of all search queries contain a city, state or zip code.

• There are 2.6 billion local searches a month.

• What does this have to do with you?

• You don’t need a website! (Although having one helps!)


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WHY MOBILE?

• There are 5 billion plus cell phone user

vs. only 1.8 billion Internet users

(almost 3x in market size).

• Of these users, 51 Million use smart

phones.

• There is a fundamental shift in how

people are communicating.

• Text open up rates are 95%.


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NOT TO MENTION…

• 73% of new mobile phone buyers report

that text messaging is the most important

feature on their phone.

• The typical mobile phone user now sends

more text messages than mobile phone

calls.

• Gen Y and Z consider e-mail passe’.

• In fact, some universities have stopped

distributing e-mail accounts.

• You can buy traffic for .02 a click!


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WHAT CONSUMERS

TAKE WITH THEM…


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Geo-Targeted Search Engines

Sponsored Links

Organic Results

Geo-targeted campaign placement

on major search engines


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STANDING OUT!


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Google & Yahoo Maps

GPS Accessible

Smart Phone Accessible

Provide access to potential

customers through Google and Yahoo maps


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PROVIDE ACCESS TO POTENTIAL

CUSTOMERS THROUGH REVIEW SITES


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• Set up local

listings

• Make sure all

elements are

there to get top

placement.

• Create

coupons,

promos, offers,

videos.

• Social Media

• Mobilize your

business

• Set up Text

Messaging

• Mobile web

pages

• Create QR

Codes

• Mobile Apps.

OUR SERVICES


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REVIEW PROCESS


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SIMPLE! Our Process

1) REVIEW CARDS GIVEN TO CLIENTS

- Print Review cards to give to your clients so that they can

submit honest reviews on your product, service or

performance. These stamped postcards are mailed directly

to the Local Search Dominator headquarters for

publication.

2) REVIEW CARDS PUBLISHED ON WEB

- Review cards are scanned and also entered electronically

on the web. These reviews are distributed through a variety

of review sites (such as Google Local) so other consumers

can find you when they are looking for a service provider.

3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY

- Reviews published on on-line review sites maximize your

company's visibility, credibility and SEO results. The more

reviews you have, the better your results.


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A COMMENT ON THE ECONOMY

When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson

These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.

How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion

Without promotion something terrible happens... Nothing. ---PT Barnum


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Cinch local mobile_overview

Technology

Transcript of Cinch local mobile_overview