#CIMdigital 2014 - Andrew Grill
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From Social Media to Social Business ndrewGrill obal Partner, Social Business, IBM
Transcript of #CIMdigital 2014 - Andrew Grill
From Social Media to Social Business
@AndrewGrillGlobal Partner, Social Business, IBM
• Online since 1983• Joined LinkedIn 2004• Started Blogging 2004• Joined Twitter 2007• CEO of Kred 2011 – 2013
Who is @AndrewGrill?
Social media is the best pieceof market research you NEVER commissioned
A social business is an organizationwhose culture and systems
encourage networks of people to create business value
Empower People
Activate a digital ecosystem for customers & employees
Understand People
Apply analytics to gain actionable insight from social data
Trust People
Pervasively harness a transparent and authentic way of working
Take Social Media out of the Marketing department and embedit across the whole organisation
@AndrewGrill
