CIM social media workshop Settle
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Social MediaHow to use it in business
Keith Blundy
Managing Director | Aegies Associates
Settle Cricket Club
Tuesday 24th September 2013
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Presentation titleWELCOME
• Hashtag for this session is #CIMSettle• contact me:
– @Stiltwalk on twitter– aegies.stiltwalk on Facebook– keith.blundy on Flickr– keithblundy on Linkedin
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Presentation titleA NEW LANDSCAPE
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Presentation titleITS A BIG SPACE
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Presentation titleSIX SPACES OF SOCIAL MEDIA
• Secret Spaces -SMS texts | IM• Group Spaces -Social Networks | Chat rooms• Publishing Spaces -Flickr | YouTube | Blogs• Performing Spaces -Gaming• Participation Spaces -Wikipedia | Lobbying• Watching Spaces -TV | Sports | Cinema etc
Focused On The Interaction Not The Technology
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Presentation titleHistory Of Social Media 1
NAPSTER1999
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Presentation titleHistory Of Social Media 2
WIKIPEDIA2001
LinkedIn2003
YouTube2005
Facebook2006
Twitter2006
GoogleBuzz2010
Google+Pinterest2012
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Presentation titleTHE POWER OF SOCIAL MEDIA
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Presentation titleUSERS - WHAT ARE THEY DOING?Creators • Bloggers
• Publish webpages / content• Upload video / music / audio / pictures• Write original articles / content
Critics • Post ratings / reviews• Comment on others creativity• Contribute to online life• Edit and correct others content
Collectors • Use RSS feeds• Vote for websites and content
Joiners Maintain profile on social media and visit sites widely
Spectators Read / Listen / Watch content published by others
Inactives Nothing
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Presentation titleWHAT ARE THEY DOING - BY AGE
35-44 Yr olds 18-24 Yr olds UK Average
Creators 9% 38% 15%
Critics 20% 34% 21%
Collectors 2% 18% 6%
Joiners 41% 77% 38%
Spectators 51% 60% 50%
Inactives 34% 13% 37%
50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
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Presentation titleTOP 15 SITES• Facebook (750m unique monthly visitors)
• Twitter (250m)
• LinkedIn (110m)
• Pinterest (85m)
• MySpace(70m)
• Google Plus+ (65m)
• DeviantArt (25.5m)
• LiveJournal (20.5m)
• Tagged (19.5m)
• Orkut (17.5)
• CafeMom (12.5m)
• Ning (12m)
• MeetUp (7.5m)
• MyLife (5.4m)
• Multiply (4m)
Global Traffic Alexa.com 2012
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Presentation titlePLANNING SOCIAL MEDIA
• Who are your audience?• Where are your audience?• What are they doing?• What are they saying?• What can you invest – time & money?
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Presentation titleFACEBOOK
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Presentation titleFACEBOOK
• Great for B2C, terrible for B2B• Care needed with fan / product pages• Broadcast ... Outward speaking?• Allow user interaction?• Advertising Opportunities• Desktop | Mobile - considerations• Example
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Presentation titleFACEBOOK - examples
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Presentation titleTWITTER
• Engage your audience• Don’t sell blatantly• Give advice and support• Use it to communicate• Build a following• Be yourself - but be wise and take care
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Presentation titleTWITTER - examples
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Presentation titleTWITTER - GET MORE FOLLOWERS
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Presentation titleSOCIAL MEDIA DOs & DON’Ts
• Be prepared• Be sensible• Get advice• Use you judgement• Be yourself• Copyright• Slander / Liable
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Presentation titleTools of the Trade
• Twitter on computer / phone / tablet– Tweet Deck / Twitter Site / App
• Blogging– BlogPress / Blogsy
• iPad / iPhone simple use• Lets look at how.
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Presentation titleFind out more
For more useful advice for small businesses wanting to build on their marketing knowledge
www.cim.co.uk/sbc
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Presentation titleQUESTIONS