CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)
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Transcript of CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)
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Becoming a Social Media Champion
@CILIPScotland Workshop Edinburgh 26th February
Jennifer M. Jones
http://www.jennifermjones.net
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Layout of the day
• Morning: Social Media, Principles and Practices
• Afternoon: Social Media in Context (Practical)
• Conclusion: Group Presentations
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What you will learn?• Explore common principles of social media in
the context of your work practice
• Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context
• Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation
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Section 1
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Why does your organisation need a
social media champion?
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Social Media Champions• Lead by example. Shaping social media policy, influence
change & support by excelling in good practice.
• Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’
• Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community.
• Developing your personal and professional network organically.
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Challenges
• Access: Technology
• Access: Literacy
• Software and Hardware Restriction
• Risk Adverse
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Section 2: Social Media in 2014
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http://prezi.com/sr9i0smmpu_r/social-media-in-2014-workshop-
for-cilips-how-to-become-a-social-media-champion/
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The Technology
• Easier to use, no coding required.
• What is the landscape of the web, teaching the practice - not the technology as it will always be in flux
• Screens, how people access the web
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The Technology• Media making, co-producers, audience as co-
conspirators.
• Personalised, networked media. 1-2-1, 1-2-many and many-to-many
• Maturing space, digital native myth - not just young people, web populations,
• the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)
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Exercise
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Write down as many different social media/digital platforms that you can think of in 2 mins.
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Match the tool to the practice.
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Listening tools
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Content tools
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“Buzz” tools
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Management tools
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Section 3
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Personal Learning vs Professional Usage
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http://prezi.com/qtzy38kbih_a/personal-vs-professional-
networking-cilips-social-media-champion/
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Exercise
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How do you use social media personally?
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Scenarios
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How do you use social media professionally?
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Section 4
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Monitoring
• Social Media Metrics
• Evaluation and Impact
• Monitoring and Managing
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Know your goals
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Social Media is…
• …not just about numbers. it is about feelings, emotions and engagement.
• … about people, perhaps communities, although some will call these audiences.
• … qualitative (social) data on an quantitative scale.
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Engagement
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Measuring Engagement• Quantitative
• Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture.
• Qualitative
• Directly from the individual. Influence, emotion, opinion, context. Harder to capture.
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Quantitative
• A greater presence on social media - more content, more conversation, more people engaging.
• Increase visits to website, venue, engagement with events, sales.
• More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
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Qualitative • Learning something new, connecting with
likeminded others, passing on information.
• Become an authority in your field.
• Digital storytelling, ‘cutting edge of mundane.’
• The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions
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Is it about being popular or being effective?
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50 interested followers is better than 5000 paid-for
ones
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Exercise
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You are going to evaluate a social media profile
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Examine:
• What are the core quantitative metrics that the account allows you to see?
• What do you think is successful? How do you show this?
• How does the content engage?
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Practical
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Presentations
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Contact
• http://www.jennifermjones.net
• @jennifermjones
• http://www.slideshare.net/caffeinebomb