CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of...

CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk

Knowledge networks, communities of practice, communities of interest and all

that stuff….

Lyndsay Rees-Jones: Membership Services Unit, CILIPEd Mitchell: community and engagement consultant

… or simply…. Communities. A case study on how a membership institute is approaching social networking.


Overview of why, who, where and how

Quick introduction to CILIP Communities A story about the CILIP membership engagement.

Namely elections 2007, the online communities and a homepage banner and onwards

Focus on going forward


Theory

Context– Membership organisation background, requirements and future

Goals– To encourage real engagement, governance, advocacy

People– Broadly distributed membership: is it a community or a network?

Is there a shared vision? Are there vested interests?


Practice

Organisation design– Membership societies and modernity, community, governance

etc. Social models

– Pre-existing and emergent People and multi-domain thinking

– Trust building through loops of multi-domain activity and feedback and responsive organisational interface


Technology

Forums– originally tied with blogs for the CoP model

Blogs– originally tied with forums but then opened up in phase 2

Tags– emergent interest and potential use for organisational knowledge

Aggregation– capturing the thoughts of those members outside

Physical meetings– conferences, workshops, inforums

(MySpace, Youtube, flickr, secondlife, facebook, ning etc…)


Findings

Process: – Plan– Measure-ables– Facilitation– Technology– Pilot– Roll-out– Reflect

Measurement

Team business: seriously

Hand-holding

Common language

Adapting to a new way of working


CILIP online communities: phase 1

HQ central

Group leaderMember

Websitepages

Email listsForumsBlogs

Membershipboundary

Knowledge flows fromPeer to peer

Knowledge flows peer to hub

CoP


CILIP online communities: phase 2

RSS

HQ central

Group leaderMember

Website as Hubpages

Email listsEtc.

MembershipBoundary : porous

ReportingSocial networks

Interesteds with blogs


At the end of the day, we’re all humans…

“…I don’t think there is much future in my doing this, as if I talked or discussed half of what is going on here on a blog then I am sure I would upset someone !!...”

“…This initiative is easily, for me, the stand-out project that CILIP has undertaken in recent years, and I am proud to be a member of an organisation that is pushing forward into social software at this stage (2nd-generation adoption)…”

(member comments)


The website’s annual election page


The website’s election manifesto page


The Council elections being discussed in communities

First post: 12/11/07Posts to close of elections

On 30/11/07 = 142


The website homepage gets a banner


Focus and objectives going forward Marketing and visibility Participation – encouraging, supporting and

rewarding expertise Communication

– Increased member engagement – web numbers registered– Better communication: members to CILIP; member to member etc etc

Campaigning – using as a tool to interaction Development of resources

– Integration with web, other communication channels, and other teams eg. P&A

Develop a Champions initiative– Offer free membership/Champions days/Champion brainstorm/Target

existing networks to identify top 10 ‘champions’

CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of...

Documents

Transcript of CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of...