Cil2008 r

Facebook for Libraries & Networks

Gerry McKiernanScience and Technology Librarian

Iowa State University LibraryAmes IA 50011

http://www.public.iastate.edu/~gerrymck/CIL2008.ppt

Computers in Libraries 2008

Post-Conference

Hyatt Regency Crystal City Arlington VA

April 109AM - Noon

http://www.infotoday.com/cil2008/

!!! THANK YOU !!!

Jane DysartDysart & Jones Associates

>>><<<Computers in Libraries

2008 Organizing/Reviewing

Committee

DISCLAIMER (1)The screen prints selected

for this presentation are for educational purposes, and

their inclusion does not constitute an endorsement

of an associated person, product, service, or

institution.

DISCLAIMER (2)The views and opinions

expressed in this presentation are those of the presenter and

do not constitute an endorsement by Iowa State

University or its Library.

OUTLINE

Facebook 101Basic

Facebook 202Intermediate/Advanced

Niche Online Social NetworksOverview

FACEBOOK 101

WEB 2.0=PARTICIPATORY WEB

Web 2.0, refers to a perceived second generation of Web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to ***facilitate collaboration and sharing*** between users.

The term became popular following the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to ***changes in the ways software developers and end-users use the Web***

http://en.wikipedia.org/wiki/Web_2

SOCIAL NETWORKING (1)

A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.


Most social network services are primarily Web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, … [etc.]

http://en.wikipedia.org/wiki/Social_network_service

http://www.victorinox.ch/

Swiss Army Information Tools


SOCIAL NETWORKING SITESaSmallWorldBeboBoomjClassmatesCyworldFacebookFriendster

hi5 LinkedIn Mixi MySpace orkut Ning Y! Mash

http://en.wikipedia.org/wiki/List_of_social_networking_websites

http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php

FACEBOOK OVERVIEW (1)

Launched on February 4 2004 Founded by Mark Zuckerberg at

Harvard Expanded from Harvard to other

colleges and universities, then to high schools, then to companies, then to any one

Largest number of registered users among college-focused sites (July 2007)

Facebook is the 5th most-trafficked website in the world (comScore)

http://en.wikipedia.org/wiki/Facebookhttp://www.facebook.com/press/info.php?statistics

FACEBOOK OVERVIEW (2)

Number One site for photos in the United States, ahead of public sites such as Flickr

Membership ~ 68 million

Growth 7 million (July 2006) 9 million (September 2006) 14 million (January 2007) 36 million (August 2007) 68 million (April 12008) 1 million new registrations / week

http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook

http://www.facebook.com/press/info.php?statistics

SIGN ME UP, SCOTTY

ELIGIBILITY Membership in the Service is void where prohibited. This Site is intended solely for users who are thirteen

(13) years of age or older, and users of the Site under 18 who are currently in high school or college.

Any registration by, use of or access to the Site by anyone under 13, or by anyone who is under 18 and not in high school or college, is unauthorized, unlicensed and in violation of these Terms of Use.

By using the Service or the Site, you represent and warrant that you are 13 or older and in high school or college, or else that you are 18 or older, and that you agree to and to abide by all of the terms and conditions of this Agreement.

http://www.facebook.com/terms.php

REGISTRATION DATA

In consideration of your use of the Site, you agree to (a) provide accurate, current and complete

information about you as may be prompted by any registration forms on the Site ("Registration Data");

(b) maintain the security of your password and identification;

(c) maintain and promptly update the Registration Data, and any other information you provide to Company, to keep it accurate, current and complete; and

(d) be fully responsible for all use of your account and for any actions that take place using your account.


All content on the Site and available through the Service, including designs, text, graphics, pictures, video, information, applications, software, music, sound and other files, and their selection and arrangement (the "Site Content"), are the proprietary property of the Company, its users or its licensors with all rights reserved. No Site Content may be modified, copied, distributed, framed, reproduced, republished, downloaded, displayed, posted, transmitted, or sold in any form or by any means, in whole or in part, without the Company's prior written permission, except that the foregoing does not apply to your own User Content (as defined below) that you legally post on the Site.

PROPRIETY RIGHTS IN

SITE CONTENT (1)


Provided that you are eligible for use of the Site, you are granted a limited license to access and use the Site and the Site Content and to download or print a copy of any portion of the Site Content to which you have properly gained access solely for your personal, non-commercial use, provided that you keep all copyright or other proprietary notices intact.

Except for your own User Content, you may not upload or republish Site Content on any Internet, Intranet or Extranet site or incorporate the information in any other database or compilation, and any other use of the Site Content is strictly prohibited. Such license is subject to these Terms of Use and does not include use of any data mining, robots or similar data gathering or

extraction methods.

PROPRIETY RIGHTS IN

SITE CONTENT (2)

Any use of the Site or the Site Content other than as specifically authorized herein, without the prior written permission of Company, is strictly prohibited and will terminate the license granted herein. Such unauthorized use may also violate applicable laws including copyright and trademark laws and applicable communications regulations and statutes. Unless explicitly stated herein, nothing in these Terms of Use shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time without notice and with or without cause.

PROPRIETY RIGHTS IN

SITE CONTENT (3)

You understand that except for advertising programs offered by us on the Site (e.g., Facebook Flyers, Facebook Marketplace), the Service and the Site are available for your personal, non-commercial use only.

You represent, warrant and agree that no materials of any kind submitted through your account or otherwise posted, transmitted, or shared by you on or through the Service will violate or infringe upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights; or contain libelous, defamatory or otherwise unlawful material.

USER CONDUCT (1)

In addition, you agree not to use the Service or the Site to: harvest or collect email addresses or other contact

information of other users from the Service or the Site by electronic or other means for the purposes of sending unsolicited emails or other unsolicited communications;

use the Service or the Site in any unlawful manner or in any other manner that could damage, disable, overburden or impair the Site;

use automated scripts to collect information from or otherwise interact with the Service or the Site;

upload, post, transmit, share, store or otherwise make available any content that we deem to be harmful, threatening, unlawful, defamatory, infringing, abusive, inflammatory, harassing, vulgar, obscene, fraudulent, invasive of privacy or publicity rights, hateful, or racially, ethnically or otherwise objectionable;

USER CONDUCT (2)

upload, post, transmit, share, store or otherwise make available any videos other than those of a personal nature that: (i) are of you or your friends, (ii) are taken by you or your friends, or (iii) are original art or animation created by you or your friends;

register for more than one User account, register for a User account on behalf of an individual other than yourself, or register for a User account on behalf of any group or entity;

impersonate any person or entity, or falsely state or otherwise misrepresent yourself, your age or your affiliation with any person or entity;

upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising, solicitations, promotional materials, "junk mail," "spam," "chain letters,"

"pyramid schemes," or any other form of solicitation;

USER CONDUCT (3)

upload, post, transmit, share, store or otherwise make publicly available on the Site any private information of any third party, including, addresses, phone numbers, email addresses, Social Security numbers and credit card numbers;

solicit personal information from anyone under 18 or solicit passwords or personally identifying information for commercial or unlawful purposes;

upload, post, transmit, share or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

intimidate or harass another; upload, post, transmit, share, store or otherwise make

available content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability

or violate any local, state, national or international law;

USER CONDUCT (4)

use or attempt to use another's account, service or system without authorization from the Company, or create a false identity on the Service or the Site.

upload, post, transmit, share, store or otherwise make available content that, in the sole judgment of Company, is objectionable or which restricts or inhibits any other person from using or enjoying the Site, or which may expose Company or its users to any harm or liability of any type.

Without limiting any of the foregoing, you also agree to abide by our Facebook Code of Conduct that provides further information regarding the authorized conduct of users on Facebook.

USER CONDUCT (5)

You are solely responsible for the photos, profiles (including your name, image, and likeness), messages, notes, text, information, music, video, advertisements, listings, and other content that you upload, publish or display (hereinafter, "post") on or through the Service or the Site, or transmit to or share with other users (collectively the "User Content").

You may not post, transmit, or share User Content on the Site or Service that you did not create or that you do not have permission to post.

You understand and agree that the Company may, but is not obligated to, review the Site and may delete or remove (without notice) any Site Content or User Content in its sole discretion, for any reason or no reason, including User Content that in the sole judgment of the Company violates this Agreement or the Facebook Code of Conduct, or which might be offensive, illegal, or that might violate the rights, harm, or threaten the safety of users or others.

You are solely responsible at your sole cost and expense for creating backup copies and replacing any User Content you post or store on the Site or provide to the Company.

USER CONTENT ON THE SITE (1)


When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.


You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.


PRIVACY

THE PROFILE

Facebook Features (1)

Profile Contains all the information about an individual

that friends and people in your networks can view Networks, Sex, Relationship Status, Birthday,

Hometown, Political Views, Religious Views Education and Work--Education Info: Colleges,

High School. Work Info: Employer, Position, Time Period

Information -- Contact Info: E-mail, AIM, Land Phone, Current Address, Residence, Website. Personal Info: Activities, Interests, Favorite Music, Favorite TV Shows, Favorite Books, Favorite Quotes

http://iastate.facebook.com/privacy.php?view=profile


Individual Provides OR Chooses NOT To Provide Nearly ALL Details

http://iastate.facebook.com/privacy.php?view=profile

Core Features Friends Inbox and Messages News Feed and Status Profile and Mini-Feed Pokes Requests and Notifications The Wall


Applications by Facebook Groups Events Notes Posted Items Video


JOINING

Facebook is made up of MANY NETWORKS, each based around a workplace, region, high school or college.

Join your networks to discover more about the people around you.

JOINING

I GET BY WITH A LITTLE HELP FROM MY FRIENDS

MESSAGE IN A BOTTLE

THE WALL

The Wall is a forum for your friends to post comments or insights about you. You can always remove comments you don't like from your own Wall.

You can restrict who your Wall is visible to, or turn it off entirely, by going to the "Profile" section of the Privacy page.

THE NEW(S) THAT COMES TO YOU

THE POKE

HowdyThinking of You

I’m Online

IT TAKES A VILLAGE

FACEBOOK GROUPS (1)

FACEBOOK GROUPS (4)

FACEBOOK GROUPS

FACEBOOK GROUPS

IN REVISION / 01-27-09

SERVICE FACEBOOK GROUPS

LIBRARY FACEBOOK GROUPS

Facebook Pages

http://www.facebook.com/FacebookPages

Launched in November 2007, Facebook Pages allow “local businesses, sports teams, artists, films, brands, public figures, non-profits [,consortia] and other business organizations to have a presence on Facebook.”

Facebook Pages (1)

http://www.facebook.com/FacebookPages

Facebook Pages (2)

“Users can add themselves to … [a] Facebook Page as fans, write on …[its] Wall, purchase products, learn about special promotions, upload photos, and join other users in discussion groups, … [as well as] send updates ... . … [A]pplications [can be added] to … [a] Page and engage users with videos, notes, links, Flash content, and more.”

http://ads.ak.facebook.com/ads/pages/guides/creating_a_facebook_page.pdf

Available Elements:A. Business Picture: Can be a maximum width of 396, and the height can only ever be 3x the widthB. Basic Info: “General info” about the brand. Fields are category specific to your vertical and can be left blank.C. The Wall: Users can post messages to youD. Discussion Board: Users can discuss new products, services and promotions

Facebook Pages (3)

http://ads.ak.facebook.com/ads/pages/guides/creating_a_facebook_page.pdf

Facebook Pages (4)E. Links: Click to edit the page or Admin capabilitiesF. Fans: Displays users that are fans of the businessG. Video: Admin can upload to share H. Photos: Admin can upload and Facebook Pages can be tagged in photos by their fansI. Events: Once an event is added, it can be populated in the user’s calendar

FACEBOOK 202

FACEBOOK APPS

Facebook Applications

Facebook Platform announced at Facebook F8 conference in late May 2007

20,000+ apps (04-01-08) 140 new apps/ day (04-01-08)

http://www.facebook.com/press/info.php?statistics

EXTENDED INFO (1)

With Facebook, your profile comes with fields such as Activities, Interests, and Favorite Music, but Extended Info allows you to customize the titles of fields that are put on your profile, as well as the content.

EXTENDED INFO(2)

New Features Add Extended Info to your Facebook Pages A second box for your profile: install More

Extended Info Friend tagging Can't think of what to enter? Insert a

random field title Search across Extended Info Preview your Extended Info changes

without going to your profile View the most popular field titles and

categories used Customize links and fonts

EXTENDED INFO(2)

Preferences page Add as many fields to your Extended Info as

you'd like Include MP3s and images Include YouTube and Google Video clips Custom categories (similar to Contact Info,

Personal Info) Re-position/move fields News Feed integration Support for all character sets (Chinese,

Japanese, Russian, Hebrew, Spanish, etc.)

FACEBOOK APPS FOR LIBRARIES

http://iastate.facebook.com/group.php?gid=2469777131

Books Digital Reference Events Journal Articles Library Search News Photos

RSS / Webfeeds Reference Resources Social Bookmarking User Guides Video / YouTube

Video Box Wikis

FACEBOOK APPS FOR LIBRARIES

FACEBOOK APPS

GENERALLY ONLY AVAILABLE

IN PROFILE

**NOT** WITHIN GROUPS

ACADEME AND EDUCATION academici [http://www.academici.com/] Classroom 2.0 [http://www.classroom20.com/] EduSpaces [http://eduspaces.net/] OpenAcademic [http://openacademic.org/]

AFRICAN-AMERICANS Black Planet [http://www.blackplanet.com/]

BOOMERS Boomj [http://www.boomj.com/] Eons [http://www.eons.com/] Second Prime Time

[http://www.secondprime.com/]

SOCIAL NETWORKING SITES (1)

BUSINESS LinkedIn [http://www.linkedin.com/] Ryze [http://www.ryze.com/] Spoke [http://www.spoke.com/] XING [http://www.xing.com/]

GAY/LESBIAN/TRANS-GENDER OUTeverywhere[http://www.outeverywhere.com/]

RELIGION MeeJew [http://www.meejew.com/] MyChurch [http://www.mychurch.og/] Muslim Spaces [http://spaces.muxlim.com/]


RESEARCHERS AND SCHOLARS 2collab [http://www.2collab.com/] Chemistry.org/exchange

[http://exchange.chemistry.org/cms/] Nature Network [http://network.nature.com/] Pronetos: The Social Network For Scholars

[http://pronetos.com/] MEMBER SERVICES

American Chemical Society Member Network[http://membernetwork.acs.org/]

My ALA [http://blogs.ala.org/media/blogs/ittsupdate.php/2008ALA-RFP-DrupalDeveloper.pdf]


LinkedIn

http://www.linkedin.com/

LinkedIn is an online network of more than 20 million experienced professionals from around the world, representing 150 industries.

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

LinkedIn (1)

Through Your Network You Can

Find potential clients, service providers, subject experts, and partners who come recommended

Be found for business opportunities Search for great jobs Discover inside connections that can help you land

jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the

people you know LinkedIn is free to join. We also offer paid accounts

that give you more tools for finding and reaching the right people, whether or not they are in your network.

LinkedIn (2)

Pronetos

http://pronetos.com/

We are the social network for scholars.

We are the home for Faculty, Students, and Researchers of every academic discipline who want to be recognized as leaders in their field.

We give you a platform to network and collaborate with your colleagues all over the world. We are the forum for building ideas, keeping up with the latest in your field, and nurturing your professional legacy.

Pronetos (1)

Share a paper with colleagues Find scholars in your field Post course materials Network and collaborate Find research in your field Post an announcement to your

colleagues See the message board in your

discipline

Pronetos (2)

chemistry.org/exchange

http://exchange.chemistry.org/cms/

chemistry.org/exchange is user-driven scientific content: you can share, vote, and comment on articles and news among a global community.

chemistry.org/exchange is a scientific community: create a profile, assign tags (keywords) to your account, and find and network with other registered users.

chemistry.org/exchange is an article repository: start a library of scientific research that's important to you--publications you've authored, or articles that furthers your research.

chemistry.org/exchange (1)

Nature Network

http://network.nature.com/

Nature Network is the online meeting place for you and fellow scientists to gather, talk and find out about the latest scientific news and events. Science is an international endeavor and deserves a global stage for discussion.

Scientists can also benefit from interactions at the local level. That's why you'll see an increasing number of local city hubs on Nature Network, starting with Boston and London.

Nature Network (1)

Nature Network is completely free. Here's what you can do on it:

Create your own personal profile page and describe yourself and your research.

Set up a group for your lab, department or institution. Or you can form a topic-based group, such as an RNAi, climate change, or nanotechnology group.

Join and have discussions with group members. Build your own online network of likeminded

people. and give us your take on what's going on in your field or in the broader world of science; post comments on other people's blogs

Nature Network (2)

On the city pages, search and browse our comprehensive listing of all upcoming seminars and conferences. We aim to list everything from niche meetings to screenings of science-based films and plays. You can even post your own events.

Read the latest news, views and historical insights in the news sections of our featured cities. And then discuss these articles via our commenting system.

Browse local jobs listings.

Nature Network (3)

ACS Member Network

Develop Your Own Personal Network Of ACS Members

Share Research And Publication Information

Find Friends And Colleagues Faster and Easier Than Ever Before

ACS Member Network

http://membernetwork.acs.org/

MY ALA

http://blogs.ala.org/media/blogs/ittsupdate.php/

20080111ExecutiveBoard.pdf

MY ALA (1)

http://blogs.ala.org/media/blogs/ittsupdate.php/

2008ALA-RFP-DrupalDeveloper.pdf

MY ALA (2) Communication

Modules Announcements Contextual help FAQs Member search Online status RSS feeds (both

displaying external feeds & generatinginternal ones)

Search across all communities

Welcome message

Interactive Communication Modules Chat Discussion forums (with

opt-in subscriptions by email)

Document & file repository (upload & download)

Messaging (email) within the system

Surveys & voting

Planning & Organization Modules Contacts

(name, phones, email)

Event calendar Tables

Site Administration Features Module inserting,

moving, deletion & restoration (from recycle bin)

Module permissions Navigation options for

left hand, dropdown & top navigation

30 days of usage statistics

MY ALA (3)

APIs for interaction with external sites (Facebook, Flickr, Mediawiki, etc.)

Blogs Collaborative web

pages/documents, including versioning

Embedded content (Flickr pictures, YouTube videos, etc.)

Surfacing of relevant communities to members based on interests noted in their profiles

Tagging and tag clouds for nodes

Wiki functionality or integration

MY ALA (4)New Features & Functionality (1)

Web 2.0 Features

MY ALA (5)New Features & Functionality (2)

Interface Interaction Options Advanced member

search Ability to opt-in to

forward messages to personal email, or just use of personal email instead of an internal messaging system

Dashboard page to show most current content from communities member has joined

Enhanced member profiles Font size widgets that let

members set the text size for their own individual taste

MY ALA (6)

Sitewide Features Archiving of all content Contextual help Media support (audio,

video, screencasts, etc. Photo/images galleries,

integration of Flickr content, image resizing

Spellcheck WYSIWYG editor that

adheres to WAI guidelines

New Features & Functionality (3) Backend

Ability for each community to choose a default theme or use one of their own design

Caching and/or other techniques to improve performance

Default community w/ full functionality designed in conjunction with ALA’s trainer

Usage statistics

Friends: Social Networking Sites for Engaged Library Services

http://onlinesocialnetworks.blogspot.com/

! Thank You !For Your Attention

Facebook for Libraries & Networks

Gerry McKiernanScience and Technology Librarian

Iowa State University LibraryAmes IA 50011

http://www.public.iastate.edu/~gerrymck/CIL2008.ppt

InRevision

January 27 2009 April 13 2008

14:15

Cil2008 r

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