CIL Tech Gadget Goodness - Learning from CES
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Transcript of CIL Tech Gadget Goodness - Learning from CES
L E A R N I N G F R O M C E S
TECH GADGET GOODNESS
Brian Pichman | Director of Strategic Innovation | @bpichman #cildc
CES
• Consumer Electronic Show
• Previews of New Products / Product Announcements
• Showing off all their “tech” – hands on experience
• Runs the first full week in January
• Monday 5th – Friday 9th ;
• Exhibits Open Tuesday the 6th
CES –LARGEST EVENT OF ITS KIND
• 3,600 Exhibitors
• 170,000 Industry Professionals
• 2.2 Million Square Feet
WHAT’S IT TAKE TO ATTEND?
Cost
Monday - Saturday
• Hotel $150-250
• Flight: $200-400
• Food: $100
• Transportation:$14 Round Trip Shuttle
• Ticket InFree (Register Early)
• Shuttle Free Between Hotels and Venue
• Otherwise, about $7-$15 Taxi Ride
Things to Bring
• A Pretty Decent Camera• (Samsung NX300 with Low Light
Lense)
• Extra Memory Card
• Power Brick for Phone • Reception is “so-so” so will be a
drain on your batteries
• REALLY GOOD SHOES!
• Attire ranges from Jeans and T-Shirts to Full Suits• I Opted To Look Business Casual
(Jeans, Dress Shirt, Sport Jacket
WHY ATTEND?
• Chance to experience the technology available in
the market / soon to be in the market space
• Chance to meet the founders/creators/lead of
marketing
• Talk to them about Libraries
• Get companies to “buy in” and support libraries
• Products: Beta Test, Show Case
• Expertise: Programs / Workshops
EXHIBITORS
Number of Exhibitors Have Been In Library
Last 12 Months
Library Is Important
To Community
3,600 53% of 3,600 = 91% of 3,600=
1,908 Exhibitors
Been In Library Last
12 Months
3,276 Exhibitors
Feel Libraries Are
Important
QUESTIONS ASKED
• Have you considered libraries?
• What is your marketing strategy to libraries?
• Do you value libraries?
• Can you see your product in libraries?
• Would you let a library beta-test your product?
TWO MAIN VENUES
Convention Center
• Most of the Exhibits are here
• Every Mainstream Company • Samsung ,LG, etc
• Super Crowded, mostly consists of “Fan Boys/Girls”
• More expensive and elaborate displays
The Venetian
• “Eureka Park”
• Lots more “hands-on”
demos
• More start-up
companies
TRENDS
• 3D Printing
• Drones (Quad Copters)
• Home Automation
• Wearables
• Robotics
• Computers / TV’s / Audio / Mobility
• Library Ideas
• Crazy Tech
KAPI AWARDS
• Innovation Osmo by Tangible Play
• Best App For Younger Children Lumikids Park By
Lumosity
• Best Maker Maker Creatorbox by Creatorbox
• Best Tech Toy Moss By Modular Robotics
• Best Robot Ozobot By Ozobot