Cigarette Seduction - You Are What You Smoke.....
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Transcript of Cigarette Seduction - You Are What You Smoke.....
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How this book works
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Once upon a time, 50% of Americans smoked
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No one thought it was a big deal
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But the tobacco Companies did!
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They even put Cigarettes on the couch
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Philip Morris used it to develop Marlboro
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They discovered this crest – and the words:Veni. Vidi. Vici. I came. I saw. I conquered.
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Marlboro was a kind of medal
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Boys everywhere want to prove themselvesBoys everywhere want to prove themselves
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Smoking is what teens seek out for initiation
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Marlboro is the classic coming-of-age symbol
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Marlboro is the initiation brand of 70% of male teens because of what it stands for
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This is what Marlboro stands for -- every brand has its own meaning
=
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Something smokers didn’t realize at the time they bonded
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It represents an unconscious deal they made at their coming-of-age moment
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A young person’s bond with their idea of adulthood
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Something they’ll forget when they grow up
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Unlike food or drink – or even drugs –there is no obvious rationale for smoking
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It is more like a belief system – supported by addiction
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When they try to quit 10, 20 or 30 years later,
they are unaware of this psychic bond
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So here’s where this book helps
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It tells you what the brands do and why
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Once you understand what they mean to you
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And you’re ready to quit
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This takes the magic out of smoking –Bringing it from the sublime….
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To the ridiculous!
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There is just no going back!
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You’ll walk a mile from your Camel…
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You are no longer seduced!
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Music by Jennie WalkerThe Subway Glass
www.jenniewalker.com