Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for...
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Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results THE CICERON MBA
Transcript of Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for...
Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results
THE CICERON MBA
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Andrew Eklund, Moderator Ciceron, Founder & CEO
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THE CICERON MBA
“Ball, Beer & Beats: How The Twins, Surly and Rhymesayers Nurture Advocacy for Results”
On Twitter | @CiceronHQ | #CiceronMBA
STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.
EXPERIENCES If you want exceptional results, you must create exceptional experiences.
ADVOCACY People who love your brand will introduce you to your new customers.
CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.
THE CICERON PHILOSOPHY
What We Believe
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THE NEW MARKETING ECOSYSTEM
What We Do
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
analytics
optim
ization insights
analytics
optim
ization insights
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The Power of Brand Advocacy
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What Messages do Consumers Trust?
Ashanti Abdullah, Rhymesayers Sales and Marketing Manager
Chris Iles, Minnesota Twins Senior Manager of Corporate Communications
Mary Sellke, Surly Brewing Events, Donations and Surly Gives a Damn
Coordinator
OUR PANEL
Andrew Eklund, Moderator CEO & Founder, Ciceron
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How are online fans different than traditional fans?
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What ways do you ask your fans to act as advocates?
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What responsibilities do you have to your fan base?
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What impact will your advocates have on the growth of your brand?
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What gets you excited about where digital is headed?
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