Financial sector government relations, research and information services

Washington - London - Brussels - Singapore

Challenges at home and abroad for North America’s financial sectorThe financial crisis starkly demon-strated the interconnectedness of global financial markets. The political and regulatory response to the crisis has been swift and unprecedented. The deluge of reform has created enormous challenges. It is happening not just in the US but in nearly every other major financial center globally.

It is no longer enough to follow only a single domestic policy agenda. To keep your business ahead of the curve, you must track a staggering array of international organizations – from the

supranational bodies implementing the G20 agenda, to foreign regulators who set international standards and make decisions that impact your lines of business.

Outside the US, the European Union is undertaking an ambitious and extensive program of reforms which have broad implications for those engaged in banking, insurance, investment and securities markets.

Equally there is a growing possibility that emerging financial centers chart their own course, looking to attract business from traditional rivals by

offering less intrusive supervision and lighter-touch rules.

A public debate has broken out between major economic blocs, particularly the US and EU, about the possibility of regulatory arbitrage as policymakers attempt to balance the need to remain globally competitive against political pressure to crack down on the financial sector. This inter- national dimension is non-trivial for US firms: thinking about the world outside the Beltway is no longer a luxury, it is essential.

How Cicero can help you navigate the policy landscapeCicero Consulting has the experience to help financial sector organizations navigate the road ahead with a diverse range of tools and skills. Above all we are an international team who bring our creativity and intellectual rigor to bear helping clients to answer diverse questions like:

• How will the implementation of Basel III differ across international jurisdictions?

• How can I make my case on Solvency II in Brussels as a non-European firm?

• What does international rulemaking mean for my business?

• How does Dodd-Frank differ from EMIR and MiFID in Europe?

• What does the future of retirement look like in 17 countries?

• How can we make the case that well-regulated offshore financial centers have a key role to play in global capital markets?

• Where do G20 central bank governors stand on financial reform?

• How can I make my financial services business a thought-leader in Asia Pacific?

• How can I track global financial policy in a streamlined, cost effective way?

Few people think as deeply about the policy and politics affecting financial services on a global basis as us. We are proud to have a perspective that is informed by the dynamic markets of the East as well as the mature markets of North America and Europe. With professionals covering the issues 24 hours a day on 3 continents, we offer you the ability to look beyond the Beltway in a way few others in Washington can.

Our Toolkit

Government Relations in Brussels and London - page 4

Research - page 3

Cicero offers financial corporations streamlined solutions to meet the challenge of international

Cicero Consulting is Europe’s leading provider of government relations services to the financial sector.

Cicero’s Research Division, Cicero Insight, helps clients produce dedicated research programs to raise their profile in key sectors, feed

financial reform. We offer a range of services from turn-key subscription news and monitoring

services to strategic counsel for senior business leaders.

Our team can help you navigate European policy: from our Brussels Explained package for executives through full engagement programs in Brussels and London.

marketing and sales strategy and to inform the financial policy debate.

Online news, monitoring and intelligence services - page 5Powerful and cost effective online information on global financial regulation. Cicero’s news, monitoring and intelligence services are used by financial services companies worldwide to get the latest financial regulatory and public policy developments.

Customized reports and analysis - page 3Written specifically to meet the needs of your organization to help you keep on top of the constant flow of information and regulatory reform from across the globe.

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HSBC is one of the largest banking and financial services organizations in the world, with a network of around 8,000 offices in 88 countries and territories in Europe, the Americas, Asia Pacific, the Middle East and Africa.

Cicero conducted a global research project, surveying over 17,000 people in 17 countries and territories worldwide and combining this with demographic analysis.

Cicero conducted detailed analysis of the findings which fed into HSBC’s sales and marketing programs.

The report was then launched across a number of different markets, securing significant media coverage and raising the profile of HSBC’s senior management.

HSBC’s now iconic global research report has run for 7 years and plays a vital role in helping HSBC understand how best to develop tailored products and advice for their millions of customers across the globe.

The report has established HSBC as the thought leader in this field and has won a number of awards.

Customized reports and analysisGlobal clients utilize Cicero’s expert teams throughout the Americas, Asia Pacific and European Union to create value-added reports tracking policy on financial reform across financial jurisdictions.

Cicero’s customized reports and analysis are created specifically to meet the needs of your organization and to help you keep on top of the constant flow of information and regulatory reform from across the globe.

Research – Cicero InsightDetailed customized research and analysis has been proven to establish companies as leaders in their field and bring about positive industry and policy change.

Cicero’s research division, Cicero Insight, specializes in financial services research, conducting both B2B and B2C quantitative and qualitative studies across Cicero’s global network.

Cicero Insight’s research helps clients produce dedicated engagement and communications programs to raise their profile in key sectors, feed marketing and sales strategy and to inform the financial policy debate.

Cicero’s Dodd-Frank Tracker

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Research Case Study – HSBC’s The Future of Retirement Global Report

Government Relations in London and Brussels

Cicero is unique in the Brussels market. Through an exclusive focus on the financial sector, Cicero, like no other, can answer the questions raised by a fast-changing regulatory landscape.

The Brussels Explained program was developed to help clients make

sense of European financial policymaking in a truly time-efficient way. Through meetings with key European policymakers, regulators and industry stakeholders, one-to-one walkthroughs of the European institutions and detailed Brussels Explained reference materials, Cicero will guide you through the European financial policy maze. Dedicated, one-to-one guidance gives you the opportunity to get to know key EU regulatory players, make your views heard, and build relationships at the right level.

Brussels Explained gives you a clear window into European financial regulatory policy and the opportunity to make a difference on the matters affecting your business.

Othmar Karas MEP, key legislator on CRD IV, at Cicero EU Parliament event.

Cicero Consulting is Europe’s leading provider of government relations services to the financial sector. Cicero’s government affairs and regulatory consulting practice provides counsel on lobbying, campaigning, crisis management and thought leader-ship generation to the financial sector, throughout the UK, Europe, and Asia Pacific.

Cicero’s London and Brussels policy teams combine expertise and first-hand experience in both the financial sector and European institutions – a unique advantage to help you get your message

delivered effectively, and at the right time. Our specialized team has an extensive track record of working within the legislative process, working with both retail and institutional financial clients across the globe to contribute to and influence the development of financial policy.

Cicero’s European public policy teams help you effectively navigate European policy: from the dedicated Brussels Explained package to guide executives through the European regulatory maze, to full engagement programs in Brussels and London.

We help you develop the right strategic approach, for example, timely engagement in the legislative process and development of solution driven strategies; strong interaction with key stakeholders and legislators such as worldwide financial regulators, the European Commission and European Parliament.

David Cameron, UK Prime Minister, speaks at Cicero event.

Brussels Explained

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GFS - Financial services regulatory news and analysis serviceGlobal Financial Strategy is an online news and analysis service for the financial sector covering regulatory and policy developments around the world.

GFS News covers global regulatory developments in finance; macro-economic issues; monetary policy; world politics and legislative change.

It provides global news, interviews with key players in financial services regulation, technical analysis and opinion pieces from leading commentators.

GFS News’ readership includes central banks, regulators and supranational authorities, as well as the world’s leading financial services

• The latest news, views and interviews from around the globe • Interviews with key financial regulators and policymakers • Regions covered include the US, EU, Asia Pacific, Middle East, Africa and Latin America • Access to an extensive back catalog • Subscribers receive a daily alert, weekly round-up and breaking new alerts • Weekly alerts categorize news by region: US, EU, Asia Pacific and Rest of World • Breaking news alerts are sent out on exclusive stories before anyone else

www.gfsnews.com

NovaRes - Financial services public policy monitoring portalOnline news, monitoring and intelligence services

The speed of change from regulators, governments, treasuries and supranational organisations has never been greater.

NovaRes, the leading online policy and regulatory monitoring service, keeps you on top of the ever-changing world of global

regulatory reform. NovaRes users currently span 22 countries.

NovaRes is a unique web-based information service that provides real-time monitoring on global financial services policy and regulatory developments, split by jurisdiction; US, APAC, UK, EU, Supranational and Rest of World. NovaRes monitors thousands of global financial policy sources including governments, legislatures, regulators, trade bodies, supranational organizations, NGOs, think tanks and consumer bodies.

From dedicated banking, insurance and securities teams working from

• Alerts – the latest updates to your inbox in real-time or online in the NovaRes portal• Articles – Policy-focused news articles providing exclusive coverage of key developments• Planner – Forward planner tracking major policy events on a weekly and annual basis• Database – A fully searchable archive of articles and policy documents – a powerful research tool at your fingertips• Knowledge Center – Constantly updated dossiers on major global reform initiatives consolidating all key documents, dates and articles on specific topics

www.novares.us

NovaRes Articles

Key Features

Key benefits for subscribers

Washington, Singapore, London and Brussels, NovaRes analyzes regional policy and regulatory developments, delivered in client-customized format through the online client portal, direct to your inbox or mobile device.

companies in banking, insurance, asset management and taxation.

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Cicero Washington TeamIain Anderson, President

John Rowland, Senior Country Officer

Matt Kamisher-Koch, US Associate

Iain has over 20 years’ experience in government relations and communications, initially as a business journalist and then as a founding shareholder at Incisive Media. He has also worked for a range of UK politicians, including former UK Chancellor of the Exchequer, Kenneth Clarke, on his leadership bids. Iain was part of the founding team at Cicero and focuses on public policy, regulatory and corporate communications strategy, working for a range of organizations including banking, asset management, consumer groups and life and pensions. He regularly contributes to national and international media.

Iain is Chairman of CIPR Public Affairs Group and is a member of the Management Board of the Association of Professional Political Consultants. He was ranked in the top quartile of the 2009 Total Politics Top 100 Lobbyists and appears in the 2011 and 2010 PR Week Power Books.

John heads up Cicero’s Washington team, having worked in London and Brussels as a consultant for the firm since 2006. Before transferring to the US John was responsible for building Cicero’s global online information business, NovaRes, which now has clients in more than 20 countries globally. He has extensive experience advising a range of US-based blue-chip clients in retail and investment banking, insurance and pensions, bringing particular knowledge of the interaction of politics and regulatory policy in the EU and G20.

John writes and comments regularly in trade press on financial services policy and politics. He holds a BSc in Government (With Honors) from the London School of Economics and an MSc in Public Policy from University College London.

Matt joined Cicero from the International Government Relations team at JP Morgan Chase. He also worked previously in the Office of Foreign Disaster Assistance at USAID and in the Massachusetts state legislature for a member of the House of Representatives. He is responsible for US and Canadian coverage and focuses on offshore tax issues, trade, and financial regulation.

He is a graduate of the Elliott School of International Affairs at the George Washington University where he graduated with special honors. He also studied at Sciences Po in Paris, France, where he focused on Political Science and French.

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Cicero Washington 1455 Pennsylvania Ave NW. Suite 400 Washington DC, 20004 United States of America Tel: +1-202-280-6372 Fax: +1-202-652-2309 john.rowland@cicero-group.com

Cicero London 1-2 Lower James Street London United Kingdom W1F 9EG Tel: +44 (0) 207 665 9530 Fax: +44 (0) 207 665 9538 iain.anderson@cicero-group.com

Cicero Brussels 4th Floor Square de Meeûs, 37 Brussels, Belgium 1000 Brussels Tel: +32 (0) 2 791 7676 Fax: +32 (0) 2 791 7900 helena.walsh@cicero-group.com

Cicero Asia Pacific Level 24, 1 Raffles Place Singapore 048616 Singapore Tel: +65 6408 0577 Fax: +65 6408 0601 andrew.naylor@cicero-group.com

www.cicero-group.com

Financial sector government relations, research and information services

Washington - London - Brussels - Singapore