CI:: Appolo_Logobook

Corporate Identity Guideline

Welcome

Corporate Identity Guideline / Welcome / Contents

ContentsWelcome

• Contents

• Message from Directors & CEO

Coporate Siguature

• The Logo

• Minimum Size

• Clear Speace

• Single Color and Reverse Color Logos

• Coporate Color

• Dos and Don’ts

Corporate Typeface

• Chinese

• Western

Corporate Mood Photos

• Mood Photos

Corporate Identity & Applications

• Stationary

• Applications Items

Message From Director & CEO

Corporate Identity Guideline / Welcome / Message From Director & CEO

Welcome to join Appolo!

The intention of this Manual is to outline the main graphic standards to ensure the consistent implementation of the identity of Appolo. This Manual shall be referred to when using the Appolo’s logo on any piece of communication material.

For enquiries, please call Mr Michael Chan, Design and Production Services, Appolo Ice Cream Co.

Phone: 37892323Email: [email protected]

Yours Faithfully

Michael ChanDesign and Profuction ServicesAppolo Ice Cream Co.

Corporate Signature

Corporate Identity Guideline / Corporate Signature / The Logo

The Logo

Appolo Logo

1

2

The Appolo Logo consists of two elements:

1. the “Appolo Mark”; and

2. the “Company Name”

Corporate Identity Guideline / Corporate Signature / Minimun Size

Minimum Size

25mm

25mm

To ensure legibility of print reproduction, the minumum size of the University logo must be no smaller than 25 mm in width.

For use on the Web, the logo must be no smaller than 96 pixels in width.

Print version only On-screen and Web version only

96 pixels

96 pixels

Corporate Identity Guideline / Corporate Signature / Clear Speace

Clear Speace

4x

2x2x

3.5x

x x

6x

0.5x

0.5x

0.5x

0.5x0.5x

0.5x

0.5x

0.5x

0.5x

To schieve maximum impct, a minumum distance of “white space” must be maintained around the Appolo Logo.

Where the Appolo Mark is used alone, the amount of the “white space” must also be retained.

Corporate Identity Guideline / Corporate Signature / Single Colours & Reverse Color Logos

Single Colors & Reverse Color LogosWhen printing in a single colour, the Appolo logo should appear as solid black against a white background whenever possible.

For dark backgrounds, the logo should be reversed out in white.

Use of silver (for certain souvenir items) is permitted.

Single Color Version(Red)

Single Color Version(Sliver)

Black /w White Version

Black /w White ReverseVersion

Our color palette is one of our main brand elements. It lets us put our mark on our materials.

Appolo Red is our core color.

Corporate Colors

C 0 M 0 Y 0 K 100 R 35 G 31 B 32

C 0 M 0 Y 0 K 30 R 188 G 190 B 192

C 0 M 0 Y 0 K 0R 255 G 255 B 255

C 2 M 16 Y 14 K 2 R 239 G 211 B 202

C 15 M 100 Y 90 K 10 R 190 G 35 B 45

C 34 M 91 Y 80 K 47 R 107 G 32 B 34

Corporate Identity / GuidelineCorporate Signature / Corporate Colors

Corporate Identity Guideline / Corporate Signature / Dos and Don’ts

Dos and Don’tsHere and the following pages are some examples of acceptable and incorrect/unacceptable use of the Appolo Logo.

Corporate Identity Guideline / Corporate Signature / Dos and Don’ts

Corporate Typeface

Corporate Identity Guideline / Typeface / Chinese Typeface

Chinese Typeface

Apple LiSung Light這是一段示範文字。

SimSun Regular這是一段示範文字。

The Chinese corporate typeface used on the Appolo products is based upon “Apple LiSung Light” and “SimSun Regular”.

Please note tht the type samples are reproduced here for your reference so that you can ask your designer to use the Apple LiSung and SimSun family to enhance the impact of your Appolo communication materials.

Corporate Identity Guideline / Typeface / Western Typeface

Western TypefaceThe English corporate typeface of the Appolo products is “Garamond”.

Please note that the type samples are reproduced here for your reference so that you can ask your designer to use the Garamond typeface family to enhance the impact of your Appolo communication materials.

Garamond Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()_+=-{}[]\”:;?/<>,.~`

Garamond Italic


Garamond Bold


Garamond Regular


Garamond Italic


Garamond Bold


Corporate Identity Guideline / Typeface / Western Typeface

Garamond Premier Pro Regular


Garamond Premier Pro Italic


Garamond Premier Pro Semibold


Garamond Premier Pro Semibold Italic


Corporate Mood Photos

Corporate Identity Guideline / Corporate Mood Photos

Stylish

Mood Photos


Fresh


Highbred


Sweet


Clean


Relax

Stationary

2.5x3.25x

x8 x

0.5x

0.5x

3.25x

2.5x

1.5x

1.5x

John WongShop Manager

Shop 503 5/FCityplaza Phase 1

Taikoo Shing

T (852) 2907 1518 F (852) 2907 1519

E [email protected]

Michael WongProduction Director

Shop 503 5/FCityplaza Phase 1Taikoo Shing

T (852) 2907 1518 F (852) 2907 1519E [email protected]

0.5x

0.5x

2.5x

1.5x

1.5x

x8x

2.5x3.25x 3.25x

Business Cards

1.5cm

1.5cm

2.5cm

x 8x

Corporate Identity Guideline / Stationary / Business Cards

1.5cm

1.5cm

2.5cm

2.5cm 2.5cm3.25cm 3.25cm3.25cm 3.25cm

1cm8cm

0.5cm0.5cm

0.5cm0.5cm

3x 5.5x 5.5x 3x4x

Letter Sheets

Corporate Identity Guideline / Stationary / Letter Sheets

3cm 3cm3cm 3cm4cm 4cm5.5cm 5.5cm5.5cm 5.5cm

2cm 2cm

4cm 4cm

1cm 1cm

15.5cm

1cm 1cm

1.5cm 1.5cm

3cm 3cm4.5cm 4.5cm6cm3cm 3cm4.5cm 4.5cm6cm

Envelope

Corporate Identity Guideline / Stationary / Envelope

Shop 503 5/F Cityplaza Phase 1 Taikoo Shing T (852) 2907 1518 F (852) 2907 1519

1cm

1cm

1cm

6.5cm 6.5cm9.5cm

With Compliments

9x 8x

2x

4x

2.5x

0.5x

0.5x

Compliment Slip

Corporate Identity Guideline / Stationary / Compliment Slip

2cm

4cm

2.5cm

0.5cm

0.5cm

9cm 8cm

Applications

Applications Items

VIP CardIce Cream Cup with Cup Mat

Corporate Identity Guideline / Stationary / Applications Items

Applications

Ice Cream Cake Box Paper Bag

Corporate Identity Guideline / Stationary / Applications Items

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