1. Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 1

2. We Have Entered The Information EraCreating Value From Information Is The New Economy Copyright 2011 EMC Corporation. All rights reserved. 2 3. Recent IDC Digital Universe FindingsBy the end of this decade Copyright 2011 EMC Corporation. All rights reserved. 3 4. Change Is Upon Us MOBILEGRCBIG DATA CLOUD Copyright 2011 EMC Corporation. All rights reserved. 4 5. IT Organizations Must Now Learn To Compete Business users have choices for IT services Copyright 2011 EMC Corporation. All rights reserved. 5 6. Enter The Cloud. Copyright 2011 EMC Corporation. All rights reserved. 6 7. RISC x86..Disk.Flash .Tape.Disk. Copyright 2011 EMC Corporation. All rights reserved. 7 8. Three Approaches to Cloud Computing VerticalizationVirtualizationApplicationsApplications MiddlewareMiddleware ber-cloudDatabase DatabaseOperating Operating SystemSystem Server Virtual InfrastructureStorage CPU Pool Storage Pool Network Copyright 2011 EMC Corporation. All rights reserved. 8 9. Hybrid Cloud ModelVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 9 10. Internal IT Becomes A Service ProviderVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 10 11. Augmented By Compatible ResourcesVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 11 12. Legacy Apps Get ContainerizedVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 12 13. New Apps Are Born Cloud ReadyVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 13 14. And Its Not Just Desktop AnymoreVirtual and Mobile Clients Traditional Apps Next-Gen Cloud Apps SaaSHybrid Technologies: Integration and Federation OrchestrationPrivate PublicCloud InformationCloudSecurity Right-Sourced Cloud Services: Integrated Trust, IT Compliance Integrated Management Standardization Copyright 2011 EMC Corporation. All rights reserved. 14 15. The Journey to the Private Cloud IT Production Business ProductionIT-as-a-ServiceLower CostsImprove Quality of ServiceImprove Agility% VirtualizedPlatinum Gold Phase 1 Phase 2Phase 3IT Owned AppsMission Critical AppsIT As Service Provider Copyright 2011 EMC Corporation. All rights reserved. 15 16. A Case Study Copyright 2011 EMC Corporation. All rights reserved.16 17. EMC IT At A Glance 2004 2011User 24,000 Internal Users51,000 Internal UsersProfiles IT 400,000+ Customers And 70,000 Customers And Partners EnvironmePartners 5 Data Centers, 960 TB Storage nt 5 Data Centers, 10 PB StorageBusiness Application ~ 400 Applications And Tools ~500 Applications And Tools sVirtualizati~ 6,000 OS Images (Worldwide) 2,000 Physical Servers on 80% Of All Servers VirtualizedGlobal 50+ Countries And 15 Languages 80+ Countries And 20 Languages Support Copyright 2011 EMC Corporation. All rights reserved. 17 18. EMC IT Phase IBUSINESSIT PRODUCTIONIT-AS-A-SERVICE PRODUCTION PercentDevelopment, Test, and Mission-Critical Applications Run IT as a BusinessVirtualized 95% IT-Owned Applications 85%50% 30% 15%EMC: 2004 Copyright 2011 EMC Corporation. All rights reserved.18 19. EMC IT Phase II IT PRODUCTION BUSINESS PRODUCTIONIT-AS-A-SERVICE PercentDevelopment, Test, andMission-Critical Applications Run IT as a BusinessVirtualized95% IT-Owned Applications85% 50% The real fun begins! 30% 15%EMC: 2004-2008EMC in 2009-2010 Copyright 2011 EMC Corporation. All rights reserved. 19 20. Were Optimized. Why Bother with Phase-3?IT PRODUCTION BUSINESSIT-AS-A-SERVICEEfficiency PRODUCTION Agility Quality of Service Power and$12M Space $11MOpEx Savings SavingsWE ARE HERE 100%Development, test, and86%IT-owned applicationsData CenterData Center$74M Equipment$6MEquipment Savings 80%% Virtualized Savings Storage Admin of OS Images170% Productivity Up55%Virtualized30% Increase in 40% of Mission 34%15%Energy Efficiency60%Critical Apps Virtualized Virtualize MissionRun IT as aPounds of CO2 Critical applications Pounds of CO2business 60MReduced 30MReduced2004-082009-102011+ Copyright 2011 EMC Corporation. All rights reserved. 20 21. The Case for IT Transformation IT organizations do is rooted in how legacy business Fixed budget and fixed supply of services Governance used to drive demand down Organized around technology piece parts as opposedto offerings Conditioned to react to requests and problems Would a true Service Provider choose to do business this way? Copyright 2011 EMC Corporation. All rights reserved. 21 22. Winning the Business with IT-as-a-ServiceOptimizing IT Production for Business Consumption Service consumption mindset Service-based pricing Service level expectations Integrated cloud architecture Integrated GRC Transforming internal IT into a competitive service provider Copyright 2011 EMC Corporation. All rights reserved. 22 23. IT Transformation ComponentsA New IT BusinessEnabling TechnologyDNA, Skills, Roles & Model Private, Hybrid, Public Clouds OrganizationalService OrientedEnd-to-End Automation Alignment Market DrivenFinancial TransparencyFront Office CapabilitiesP & L FocusedSelf-Service Capabilities Service AccountabilitiesBroker and Builder Technology Breadth Copyright 2011 EMC Corporation. All rights reserved.23 24. EMC IT IT-as-a-Service Strategy CUSTOMERS Voice Of The Customer Service Request / Delivery Invoicing GO-TO-1Service Strategy Service CatalogPricing, Show/Chargeback MARKET23 4SERVICE PORTFOLIO MGMT SERVICE DELIVERY ANDFINANCIAL SUPPORT TRANSPARENCYAutomated Orchestration AndPortfolio / Demand Mgmt Processes ProvisioningService Roadmap Standardized Processes Metering Service Design / Launch Standardized Service Management ToolsService Costing Policies 5 TRUST IN THE CLOUD 6 SKILLS / ROLES / COMPETENCIESCLOUD INFRASTRUCTURE Copyright 2011 EMC Corporation. All rights reserved. 24 25. Preparing Our PeopleTalking OpenlyFosteringCreating Incentives Collaborationto be Multi-skilled About CloudBridge the Silos New job families and tracksIts a sea-change for ITFacilitate OJT Cloud certificationsOpens up huge opportunities Copyright 2011 EMC Corporation. All rights reserved. 25 26. What are the Implications on IT Roles? BeforeAfter Designing a consolidatedDesigning custom Architecturemulti-tenant clouddedicated infrastructureand Designinfrastructure Automation, capacity Building, provisioningBuild andplanning configuring Operate performance managementmonitoring and break-fixIT process engineering Product andDeveloping, marketing, Responding to service Serviceselling, delivering, andrequests and ticketssupporting service offerings Management Copyright 2011 EMC Corporation. All rights reserved. 26 27. EMC ITs Organizational Evolution2008Traditional Technology Driven Siloed IT InfrastructureOrganizationSystems StorageNetworkSecurity DC DesignArchitectur ArchitecturArchitecturArchitecturArchitectur e eeee AuthenticationPhysical Plant Job SchedulingSystems/DataVirtual Infra. UNIX/Linux Perimeter WindowsEngineer TelecomNetwork Identity BURA SAN NASand BuildSystemsStorageNOCSOC DC OpsSupportSupportRunService Desk 20% SMEs 0perating in technology silos Objective is to keep technologyavailable and operational Virtualized Decentralized operations Project-based delivery of managed by bridge linescustomized technology components Copyright 2011 EMC Corporation. All rights reserved.27 28. EMC ITs Organizational Evolution2010Consolidated Private Cloud Infrastructure and Operations NetworkSecurityDC SystemsStorage Design ArchitectureArchitectureArchitecturArchitectur Architecturee e IT Service ManagementAuthentication Physical PlantJob Scheduling Systems/DataVirtual Infra. Automation Linux/UNIX PerimeterEngineer Windows TelecomNetworkIdentity BURA SAN NASand BuildIT Service Operations and Global Command CenterRun Service Desk 75% Added management and automation team Began building service managementfunction Virtualized Consolidated systems, storage, Launched first self-service automation into unified team provisioned Infrastructure offering toBUs Copyright 2011 EMC Corporation. All rights reserved. 28 29. EMC ITs Organizational Evolution2011Unified Private Cloud Infrastructure Group & IT-as-a-Service IT Service Management NetworkSecurityDC DesignPrivate Cloud Architecture ArchitecturArchitectur Architecturee eAuthentication Physical PlantJob Scheduling Systems/DataVirtual Infra. Automation Linux/UNIX PerimeterEngineer Windows TelecomNetworkIdentity BURA SAN NASand BuildIT Service Operations and Global Command CenterRun Service Desk TO-BE Unified PCI group focused on Objective shifting to ensuring 86% services and platforms desired business outcomes Virtualized Maturing service management Project work focused on building function driving IT offeringsand provisioning services Copyright 2011 EMC Corporation. All rights reserved. 29 30. An Organizational Evolution Is UnderwayImperativeBusiness andIT Service Managementfinancial managementNew focus area InfrastructurPlatform as UserEnterpriseCloud servicee as a Experience Applications a Serviceoperations management Service as a Service as a ServiceNew roles emergingCloud Architect, CloudVirtual Infrastructure ArchitectureAdminCloud Capacity Planner Virtual InfrastructureIT Automation Engineer ManagementBackupDataTraditional roles areSystems StorageandCenterSecuritystill essential RecoverNetwork ys Copyright 2011 EMC Corporation. All rights reserved.30 31. Cost and Agility Trends IT PRODUCTION BUSINESS IT-AS-A-SERVICEEfficiencyPRODUCTION AgilityQuality of Service 90 Percentage of ITDaysSpend on New80 Days Capabilities vs.6042% Days Lights-on 40Days 40% 30Days25% 7 Days 23% Approximate 21%~1 Time-to-Provision 20% 20%Day App. Environments 2004-082009-102011+ Copyright 2011 EMC Corporation. All rights reserved. 31 32. ACCELERATE YOURCAREERBECOME ACLOUD ARCHITECT Copyright 2011 EMC Corporation. All rights reserved.32 33. Define ServiceRequest ServiceEMC Proven ProfessionalCloud Architect Training andSelf-Service PortalService Catalog Customers IT and BusinessCertificationsService Request Configuration Management ManagementDecommissionSystem Service IT-as-a-Service EMCCAe IT-as-a-Service Operations andGovernance Discovery and Performance Compliance Automated Provisioning and Financial ManagementVirtualized Infrastructure EMCCA- Virtualized InfrastructureMiddleware BusinessvStoragevCompute Mgt AppsvConnectivity& APIs Management vApps Cloud Services EMCCIS - Cloud Services Virtualized Infrastructure Cloud Infrastructure and Services Virtualized Infrastructure + skills equivalent to VCP and CCDA or similar Physical Infrastructure certifications and 3+ years design experience Copyright 2011 EMC Corporation. All rights reserved. 33 34. Converged InfrastructureChanging The IT Infrastructure ModelPre-integrated and supportedcloud infrastructure Focus teams on usinginfrastructure vs. assembling andsupporting the individualcomponentsCloud service provideroperational model provisioning, service deliver,chargeback, etc.Accelerates the shift to a privatecloud model Less time debating, more timeusing.Accelerated Infrastructure-As-A-Service Copyright 2011 EMC Corporation. All rights reserved.34 35. EMC Proven Solutions accelerate time-to-value reduce complexity and risk Copyright 2011 EMC Corporation. All rights reserved. 35 36. Creating Trusted Service ProviderPartners Infrastructure Transformation Automated Hybrid Cloud Infrastructure PrivatePublic Copyright 2011 EMC Corporation. All rights reserved. 36 37. Hybrid Cloud = Private Cloud + PublicCloud security and GRC VPLEX Ionix workload mobility orchestration and monitoring InfrastructureAutomated Hybrid Transformation Cloud Infrastructure PrivatePublic Copyright 2011 EMC Corporation. All rights reserved. 37 38. CLOUD IS CHANGING I.T. BIGDATA IS CHANGING THEWORLD Copyright 2011 EMC Corporation. All rights reserved.38 39. THE WORLDSFIRSTDATASCIENTIST SUMMITMAY 11-12 EMC WORLD LAS VEGAS Copyright 2011 EMC Corporation. All rights reserved. 39 40. REDUCING THE IMPACT OF CLIMATE CHANGE Copyright 2011 EMC Corporation. All rights reserved. 40 41. MANAGING INDUSTRIALIZATION Copyright 2011 EMC Corporation. All rights reserved. 41 42. SLOWING THE SPREAD OF DIABETES Copyright 2011 EMC Corporation. All rights reserved.42 43. The EMC Big Data Stack4 Collaborativ eActDocumentum xCP ?3 Real Time Analyze Greenplum, Hadoop2Structured &Unstructure d Store1PetabyteScaleVMAX, Isilon, Atmos Copyright 2011 EMC Corporation. All rights reserved. 43 44. Drive Insight To Action With Data InContextImprove Business Results With Better DecisionsDataBusinessData LOBOpsAnalyst Scientist ExecEmbedded InBusiness ProcessFlowBig DataPlatform Copyright 2011 EMC Corporation. All rights reserved. 44 45. EMC PortfolioEnterprise ApplicationsBig Data ApplicationsGreenplum VMwareVMware VPLEXIonixVNXVMAX IsilonAtmosPrimaryStorageBackupand Data Domain, Avamar, NetWorker Archive Copyright 2011 EMC Corporation. All rights reserved.45 46. AN INTERSECTION OF ENORMOUS OPPORTUNITY Copyright 2011 EMC Corporation. All rights reserved.46 47. For Further Reading http://chucksblog.emc.com Copyright 2011 EMC Corporation. All rights reserved. 47