CHSPA - Getting into Social Media
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Transcript of CHSPA - Getting into Social Media
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Conversation in SessionSocial Networking. Be there.
#chspajday2011@manfull
aaronmanfull.com
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Social Networking
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Why Social Networking?
• You can find more people who are online• Engage your audience directly• Expand your Web presence so they have
more chances of finding you• Have a conversation• Share links and information• Use it social media as alternative ways to
tell stories (breaking news, live sports games, photo of the day, etc.)
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FOURSQUARE
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Personal Profile Page
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Why Facebook for Journalists?
• Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads.
• For media companies, Facebook is a way to build community and reach a larger audience.
• Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do.
• Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.
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Facebook Fan Page
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Facebook Events & More
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Facebook Vanity URLhttp://www.facebook.com/profile.php?id=1369509661&ref=nf
Facebook.com/aaronmanfullFacebook.com/jeadigitalmediaFacebook.com/cnnFacebook.com/Username
- Easy to remember.- Easy to direct your readers to.- Easy to find.
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Get a Publishing Schedule
• You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. – Post too often and your page updates will start being hidden, or
you’ll lose fans. Too seldom and you’ll be forgotten. – Try to mix up different update types – a status update, a Link, a
Note, a Photo or video update. 50/50 split• You can schedule moderation periods for comments if you
feel this is necessary for your brand. – Most Interaction activity (including comments) will occur within 24
hours of an update before it drops out of Fans’ news feeds.• By recording all activity on a schedule, it’s easier to map it
against exported stats data from your page’s insights. – Can show you total interactions around different content types to
gauge which gets the most traction/conversation, and track removed fans against certain update types.
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Benefits to Your Publication
• Find Readers. • Find Leads.• Find Sources.• Take your message to your audience.• Enable your audience to promote/share
your content. Link. Link. Link.• Build relationships.• *Make sure you are cross-promoting
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Q: “Why waste our time with Twitter? The vast majority of students don’t use Twitter.”
My Answer: “Well, the vast majority don’t use email either, should we ignore that too?”
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• Keep in touch in real-time• Free• Can receive messages via sms and
send via sms• Can send and receive direct messages
(much like an email)• All messages or “tweets” are confined
to 140 characters.
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Your Voice
• Pick a good name• Pic with little detail• Background• Decide who you are going to be• Follow people accordingly
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Finding people locally
• Search.twitter.com (advanced)• twellow.com/twellowhood/• iPhone Apps (locate nearby users)• Localtweeps.com• Nearbytweets.com
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• The average is 4 tweets a day, but even one a day is better than none.
• Include links to your articles, blog entries, photo galleries, videos, etc.
• Have a conversation.• Terminology:
– @ (Reply or Mention)– RT (Retweet)– # (Hashtag)– MT (Modified Tweet)– D (Direct Message)– .@ (Reply to all)– HT (Heard Through_
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@weatherbird
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• Social Oomph to schedule tweets(and now Facebook Fan pages)
• URL Shorteners (bit.ly – goo.gl) • Widgets for your site to show feeds,
followers and hashtags
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Setting Guidelines
• Are you going to converse with them?• Takes time. If you don’t have the time
to devote, don’t go down the path.• How to use as a reporting tool, how
to use as a promotional tool, how to use personally/professionally.
• It needs to be worked in as part of the editorial policy
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