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CHRONIC PAIN MANAGEMENTCHRONIC PAIN MANAGEMENTConflicts of Interest.
DR PENNY BRISCOE
ROYAL ADELAIDE HOSPITAL May 2011.
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ACKNOWLEDGEMENTS. Presented CME meeting (Melbourne) 2010 –
Reporting National Pain Summit. Airfares ,accommodation, per diem paid.
Attended drug launch Sydney 2010 –Paid my own way.
Regularly asked to lecture but since 2006 have tried not to accept payment.
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Conflicts of InterestExist when a professionals secondary interests
can negatively influence or compromise
his or her primary interests.
Pain Medicine - 10 interests: Care Patients. Protecting rights research. Presenting unbiased information to audiences.
SCHOFFERMAN: PAIN: 2008: 139
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Conflicts of Interest
Secondary interests:
Personal – friendships or animosity.
Professional – career advancement / funding.
Financial – monetary or material gain.
SCHOFFERMAN: PAIN: 2008: 139
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A conflict of interest exists
if a reasonable observer
finds it plausible that the average person
could be (not necessarily would be)
swayed by the secondary interests.
SCHOFFERMAN: PAIN: 2008: 139
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Primary obligation physicians –
provide best care patients.
Primary obligation researchers –
produce new and valid knowledge.
Primary obligation educators –
provide unbiased objective informationSCHOFFERMAN: PAIN: 2008: 139
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Primary obligation of industry,
however
is to develop therapies
that produce profits.
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Western Medical Model:
Drugs + Interventions
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DRUGS + DEVICES.
Pharmaceutical agents have transformed treatment of many conditions.
Therapeutic devices improve QoL. Allow people to live longer, and healthier. Modern & effective health care relies on these
interventions.
ROGERS: HEALTH EXPECTATIONS: 10: 1-3
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Life Expectancies:males females
1901 - 55 yrs 59yrs
2010 79 yrs 84 yrs.
Improving living standards, impact infections, appropriate Rx CVS, Cancers, diabetes etc.
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EDUCATION OF NEW THERAPIES Balancing needs for knowledge.
Balancing needs for training of new device
Access to free samples to trial.
Doctors time poor.
Commercial meetings allowing peer interactions.
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Direct to Consumer Advertising.
Only two countries in the world where it is fully allowed.
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Direct to Consumer Advertising.
Only two countries in the world where it is fully allowed.
USANew Zealand
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Direct to Consumer Advertising.USA 2000 accounted 16% promotional budget
NZ subsidised medicines – impacts costs.
25% consumers believe advertising equated with safety.
PHARM COMMITTEE: 2004
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BUT
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ONLY 6% DRUG ADVERTISING MATERIAL SUPPORTED BY EVIDENCE:
2004 brochures for GP’s in Germany.22% citations quoted could not be found.63% citation found but information provided did not reflect results.
TUFFTS: BMJ: 2004: 328: 485
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527 articles in Spine - odds ratio industry sponsored study providing +ve result 3.3x that of other funding sources.
In 75% published Industry-Sponsored Trials (for one product used in Pain Medicine) the primary outcomes reported differed from that described in the protocol.
VEDULA: NEJM: 2009: 361:20
SCHOFFERMAN: PAIN
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4 drug companies - been found guilty of breaching pharmaceutical industry code of practice. Deemed serious enough to justify placing advertisements in the BMJ and other journals.
Mostly complaints lodged by other companies
Another company fined on 2 occasions (2 different products) for promoting off label use. Both fines were over $1bn
HAWKES: BMJ:2010
LENZER: BMJ: 2010
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Duty of Care.
Long been duty care between doctor & patient. If doctor fails to fullfill this – patient can sue.
What about the Pharmaceutical companies? Could they be held responsible?
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This duty of care would be unique for a company.
Usually profits are the most important thing for a corporation to focus on.
Drugs are a $400 billion industry.
But most other companies are not as directly responsible for the well being of their customers.
MILLER: HASTINGS CENTER REPORT: 2010
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Duty of Care.
“Do companies do harm?” – yes
Products have been released despite the industry knowing the risks of harm that could occur.
MILLER: HASTINGS CENTER REPORT: 2010
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Challenge for doctors to implement new and less harmful ways to interact with industry.
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Advisory Boards:
Industry relies on expert consultation to aid in
development and testing of new treatments.
Remuneration should be reasonable (market
value) for time and intellectual property.
SCHOFFERMAN: PAIN: 2008: 139
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Industry chooses physicians:
1. Potential to become high users.
2. Highly visible, successful and respected.
Link the doctors reputation with the product.
SCHOFFERMAN: PAIN: 2008: 139
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Continuing Medical EducationEssential!
http://www.rxpromoroi.org/rapp/exec_sum.html
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Continuing Medical EducationEssential!
Industry sponsored CME courses are a very
powerful tool.
It has been estimated that every $1.00 industry
spends on CME – returns $3.56 to industry
http://www.rxpromoroi.org/rapp/exec_sum.html
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2000-2004 314 drugs approved FDA.
MILLER:HASTINGS CENTER REPORT:2010
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Only 32 were considered “innovative” – drugs to treat a previously untreated condition or treat it differently than drugs on the market.
Most new drugs released are “me-to” drugs.Copies drugs that have been blockbusters for other companies.
They are rarely tested against the original or shown to be an improvement.
MILLER:HASTINGS CENTER REPORT:2010
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Clinical Trials ignore Previous Relevant Research
Researchers , on average, cite less than 21%
previously published studies.
For papers with at least 5 previous
publications 25% cited 1, & 25% 0!
These statistics remain the same as numbers
studies increased.
ROBINSON: ANNALS INT MED: 2011
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These omissions potentially skew scientific results, waste taxpayers money & involve patients in unnecessary research (and risk).
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Most drugs only work in 30 –50% of people.CONNOR: GLAXO CHIEF: OUR DRUGS DON’T WORK: 2003.
Patients so often get better or worse on their own, no matter what we do, and clinical experience is a poor judge of what does and doesn’t work.
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WHY DO PATIENTS GET BETTER?
1. Appropriate treatments (antibiotics).
2. Natural history (acute back pain).
3. Nonspecific treatment effects including
placebo.
JAMISON: IASP CLINICAL UPDATES: 2011
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“The art of medicine consists of amusing the patient while nature cures the disease”
VOLTAIRE
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“Don’t just do something, stand there!”
Clinicians want to relieve suffering.We find it difficult to do nothing.Why do distressed patients get more opioids?
Why send in counseling teams after traumas, knowing they possibly make things worse?
DOUST, DEL MAR: BMJ: 2004: 328: 474
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Are strategies for dealing with uncertainty being taught in Medical Schools?
We need to encourage clinicians to be more open with patients about limitations of treatments and their potential for harm.
CHALMERS: BMJ: 2004: 328
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Results of placebo controlled studies:
“Any drug can do anything
to any person
at any time”.
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ABSENCE OF EVIDENCE ISN’T EVIDENCE OF ABSENCE. ALDERSON: BMJ: 328: 476
RCT – Parachute use to prevent death. “Effect of parachute to prevent death
with gravitational challenge has not been subject to rigorous challenge by RCT”
SMITH, PELL: BMJ: 2003: 327: 20
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Conflicts of Interest. (CsOI)
Biggest issue: professional responsibility v’s
economic self interest.
Economic: Direct profit / salary. Derivative income –
professionals expertise / reputation
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Conflicts of Interest. (CsOI)
Critical first step is to acknowledge conflicts are inevitable,
we are all subject to unconscious biases.
Only then can we effectively manage the conflicts that cannot be avoided.
BRODY: ETHICS THE MEDICAL PROFESSION :2007
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Accepting any gifts
large or small,
payments for lecturing or consulting
or industry funding of research
can all stimulate
an unconscious need to reciprocate.
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Most professionals believe they can
resist.
Compelling research indicates this is
NOT
the case.CAIN: JAMA: 2008: 299
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Doctors are mostly unaware of the extent of commercial influences over their behaviours.
Doctors believe other doctors are influenced. There is no open disclosure to patients. Lack of awareness of industry influence
amounts to self deception (at best) Or to significant lack of integrity and fidelity,
if the doctor is aware.
ROGERS: HEALTH EXPECTATIONS: 2007
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Every physician and researcher is entitled to make
a fair and reasonable profit.
Can this ever become an issue?
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Can this ever become an issue? Perform several procedures when a few will do. New and profitable procedure prior efficacy proven. Invest Centre to which you refer.
When equally effective treatments exist – provide one least risk
and then consider cost.
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PS40 (2010) Guidelines Relationship Fellows, Trainees and Industry
“Ultimate beneficiary any relationship must be the patient.”
CME – organised by ANZCA / Sponsored by Industry. CME – organised by Industry. Research Projects. Industry sponsored employment. Travel.
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PS40 (2010) Guidelines Relationship Fellows, Trainees and Industry
Way Healthcare Industry can advertise their products is increasingly being restricted.
Educational avenues remain open for the promotion of their products.
Medicines Australia Code of Conduct:Declare all Educational Events.
Declare amount sponsorship provided
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PS40 (2010) Guidelines Relationship Fellows, Trainees and Industry1.1 “Formal and open acknowledgement by the
Fellow or group if they are in receipt of financial or material support for any professional activity.”
1.2 “Any association … does not imply endorsement.”
Any talk or lecture should be presented in an unbiased manner, while acknowledging the support given.
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TREATMENTOF CHRONIC PAIN.
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Conflicts of Interest.
Major health issue currently is the under -treatment of the 20% of our populations that suffer chronic pain.
This needs to be balanced with the prevention of harm to our communities by the abuse, misuse and diversion of prescription drugs.
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PAIN SPECIALISTS
recognise drugs –
limited role,
manage Chronic Pain.
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Elderly sell their opioids to supplement the pension!
PAIN MEDICINE 2009: 10:3
“Fossil Pharming”.
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Bought friends14% From HCP 18%
Other 12%
Obtained free60%
14%
Obtained free friends / relatives
60%
Bought
HCP 18%
Other 12%
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DOES THIS MATTER?
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Florida:
7 deaths every day
from prescription drug abuse.
AAPM WASHINGTON 2011
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OXYCODONE DEATHS VICTORIA 21 fold increase 2000 –2009 320 cases described. 54% deaths drug toxicity.
52% unintentional. 20% intentional self harm. 28% unknown.
Number deaths strongly & significantly associated supply.
RINTOUL, DOBBIN: 2010
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USA
US Figures show prescription painkillers are the new drug of choice, overtaking marijuana and
cocaine, and opioids.
They causemore overdose deaths in the US than
cocaine and heroin combined.
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5 months
3 States
173 doctors
287 visits
425 prescriptions narcotics, morphine
425 x 20 = 8,500 tabs
8,500 x $20 = $170,000
$114 million per year
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CULPABLE DRIVING?
12 caps heroin, shot of speed, 10 codeine tabs, 10 Xanax tabs
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WHAT DOES WORK?
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