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Products are exhilarating. Brands are enveloping.Products grab you. Brands embrace you.Products are fleeting. Brands are immersive. And both need each other to grow.

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A BRAND IS A PROMISE

A BRAND IS A PROMISE

WHAT'S YOURS?

A NAME A LOGO

AN ORGANIZATION A PERSON A TAGLINE

AN AD CAMPAIGN

A BRAND IS NOT JUST A

PROMISEA BRAND IS A

PROMISE

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

EVERYTHING COMMUNICATES

editors

masthead

design/layout

typefacessubject matter

paper stock

tone of voice

delivery vehicle writers

audience

advertisers

price

4

4

3

“A COMFORTABLE PLACE TO STAY”

“A DUMP FOR CHEAPSKATES”

“A COMFORTABLE PLACE TO STAY”

“A DUMP FOR CHEAPSKATES”

“A COMFORTABLE PLACE TO STAY”

“A DUMP FOR CHEAPSKATES”

“A COMFORTABLE PLACE TO STAY”

“A DUMP FOR CHEAPSKATES”

FRUGALITY

FRUGALITY

PRODUCT

SKILL

PRODUCT

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

PHILOSOPHY

PASSION

SKILL

PRODUCT

Computers

Intuitive technology

Creativity

Think Different.

PHILOSOPHY

PASSION

SKILL

PRODUCT

STRATEGIC APPROACH

STRATEGIC APPROACHSPHERICAL®

BRANDING

Strong brands achieve three important criteria

STRATEGIC APPROACH

Strong brands achieve three important criteria

STRATEGIC APPROACH

Conviction Connection

Consistency

BRAND PROMISE

Brand vision Highest calling of the brand

BRAND PROMISE

Brand vision Highest calling of the brand

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

FOR WHOM? ONE OF WHAT? WHY PREFER IT?

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

Brand personality Attributes that personify the brand

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

Brand personality Attributes that personify the brand

Brand affiliation Aspirational user imagery

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

Brand personality Attributes that personify the brand

Brand affiliation Aspirational user imagery

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

Brand personality Attributes that personify the brand

Brand affiliation Aspirational user imagery

BRAND PROMISE

Brand vision Highest calling of the brand

Brand positioning To target audience, Brand X is the competitive set that most compelling benefit

Brand personality Attributes that personify the brand

Brand affiliation Aspirational user imagery

BRAND PROMISE

QUESTIONS?