Christopher Knight, academy, case study @ open commerce conference 2016
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Transcript of Christopher Knight, academy, case study @ open commerce conference 2016
Scratch DJ Academy - eCommerce overhaul
- Expanded to 6 Brick & Mortar DJ Academies
NYC - LA - MIA - CHI - ATL - PHL
- Each Academy had disengaged processes
Sales / Metrics / Marketing / Inventory / Scheduling
- Business Knowledge was being held in employees
Needed a centralized / scalable software platform
academy.scratch.com
- gem 'rails', '4.2.2'- gem 'pg'- gem 'puma'- gem 'mina'- gem 'sass'- gem 'haml’- gem 'rspec’- gem 'vcr'- gem 'sidekiq'- gem 'google-api-client'- gem 'spree','3-0-stable'- gem 'spree_gateway'- gem 'spree_gift_card'- …
Date & Availability- Products are time sensitive- We operate 6 Terms / year
Location Based- We only cater to people < 30
miles from an Academy- Products are redeemed in person
High Price Point- $425.00 -> DJ 101- $1000.00 -> 10 Private Lessons- $5,000 -> Professional Track
Un-traditional eCommerce
Model
High Price PointProducts
(1)
- Affirm replaced all partial payments for Certifications
- Removed ‘Bill Collecting’ from academy staff duties
- Is a non-predatory loan provider, we trust sending our students to.
- Main Build Complete- Processed > $ 1 million - Fully onboarded team- Focus on growth
- A/B test checkout- Integrated Marketing Strategy- Paid acquisition model
- Student Portal- Class attendance- Implement LMS- Job placement tools
Project Roadmap
Contact
Christopher KnightSerKnight.com@nomadic_knight
scratch.comacademy.scratch.comevents.scratch.comScratchweddings.com