Christophe Ginisty at ReputationTime 2016
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Transcript of Christophe Ginisty at ReputationTime 2016
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HOW ARE INFLUENCERS SHAPING A NEW WORLD?
Christophe Ginisty | @cginisty | 13 may 2016
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Are they really shaping a new world? And what is the transformation process?
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Let me tell you about a world you have never lived in…
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The very first spectacular change is the communications landscape itself
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Individuals were better equipped (and ready) to take advantage of these transformations than organisations
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Most of what you call “influencers” never wanted to become an influencers but just took this historical opportunity to express
themselves loud
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Who do they influence? What kind of impact do they have?
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The reality is that influencers are NOT directly influencing the society
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Influencers are shaping a new world by influencingthe ones who were ruling the old world of comms.
New influencers are forcing the old ones to behave like never before.
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JOURNALISTS
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POLITICIANS
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BUSINESS LEADERS
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BRANDS
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Influencers have an impact on other influencers and this is how they contribute to change the world.
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BUT NEVER FORGET THIS…
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MERCI BEAUCOUP (ET BON APPÉTIT)