Christophe Dromacque, VaasaETT: Proven Approaches to Successful Demand Response Programmes
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Transcript of Christophe Dromacque, VaasaETT: Proven Approaches to Successful Demand Response Programmes
Proven Approaches to Successful Demand Response Programmes Global Best Practice
Christophe DromacqueHead of Research
VaasaETT EUW – AmsterdamOctober 17th 2013
Outline
Lesson leanrt from best practice examples
The potential of dynamic pricing programmes
Best Practice, Data, Analysis & Expertise from around the World
Customer Psychology & Behaviour
Customer Lifetime Value(Switching and Loyalty, Prices/Savings/Margins, Billing/CRM, Branding, New Offerings
Smart Energy Issues(smart grid, demand response, dynamic pricing, feedback, smart billing energy efficiency, smart home, distributed generation)
Our Key Focus
VaasaETT 4
‘Empower Demand Phase I’
• 340 sample groups• 158,000+ residential
participants• 45% organised after 2005• Results measured: energy
conservation, peak clipping and financial savings
Uncover the potential of residential demand response
through a mass pilot comparison
VaasaETT 5
‘Empower Demand Phase I’
Impact of customer engagement in ToU pilots
VaasaETT 6
‘Empower Demand Phase 2’
• 9 pilots analysed• Focus on Communication (including
also feedback and education)• Evaluation of Latest Technologies &
Solutions• Consideration of Increased
potential if latest technologies and communication knowledge applied
Applying insights from behavioural science to customer engagement
around energy
VaasaETT 7
Good practice 1: In-depth customer segmentationMeter hunt, SEAS NVE, DenmarkWeb portal, personalized tips and feedbackAverage consumption reduction: 17%
VaasaETT 8
Good practice 2: Pre-programme communication and educationPerth solar city, AustraliaIHDs, ToU tariffs, DSM, PV, Solar water heaters Average consumption reduction: 1.5% (IHD) – 40.7% (PV)Peak clipping: 5% (IHD + TOU) - 25% (automated AC)
VaasaETT 9
Good practice 3: Customer education and support during programme
Perth solar city, Australia
CER trials, Republic of Ireland
Power Cents DC, USA
VaasaETT 10
Good practice 4: Integrated approach to feedbackOG&E Smart Study Together, USADynamic tariffs, IHD, web portal and mobile appAverage savings of $157 compared to standard rate planPeak clipping: 6% - 16% (excluding automation of appliances)
VaasaETT 11
Good practice 5: Step-by-Step Discovery, Experimentation and EnlightenmentEnel info +, Italy Ongoing
Smart info display Web Portal Mobile App
Few months
VaasaETT 12
Good practice 6: Personalized actionable insightsOpower’s home energy reportsPaper-based consumption reportsAverage consumption reduction: 1.5% - 3.5%
Participants’ energy use compared with that of
their neighbors
Shows participants the results of those actions
over timeSuggested actions
participants can take in order to reduce usage
VaasaETT 13
Choice Comfort Savings
Good practice 7: Complexity should not be dealt with by the customerEnergy Select , Gulf Power, USACPP, ToU tariffs, smart thermostatAverage energy reduction = 22% during high price period (TOU)Average energy reduction = 41% during critical period (CPP)
VaasaETT 14
Both reports I mentioned can be downloaded from ESMIG’s website:
http://esmig.eu/resource/empower-demand-report-phase-i
And
http://esmig.eu/resource/empower-demand-report-phase-ii
THANK YOU
Christophe DROMACQUEHead of [email protected]