Christmas starts with christ campaign
6
2014 ADVERTISING CAMPAIGN
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Transcript of Christmas starts with christ campaign
2014 ADVERTISING CAMPAIGN
CAMPAIGN RATIONALE
The campaign is designed to reflect and encourage the idea that most people build family traditions around Christmas. When they open presents, have their meal - that sort of thing. Some even come to church. We want to reinforce the message that at least one visit to church can be part of a Christmas tradition.
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ADVERTISING CAMPAIGN 2
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