Christmas starts with christ campaign

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2014 ADVERTISING CAMPAIGN

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Page 1: Christmas starts with christ campaign

2014 ADVERTISING CAMPAIGN

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CAMPAIGN RATIONALE

The campaign is designed to reflect and encourage the idea that most people build family traditions around Christmas. When they open presents, have their meal - that sort of thing. Some even come to church. We want to reinforce the message that at least one visit to church can be part of a Christmas tradition.

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ADVERTISING CAMPAIGN 1

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ADVERTISING OUTDOOR MEDIA - Campaign 1

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ADVERTISING CAMPAIGN 2

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ADVERTISING OUTDOOR MEDIAADVERTISING OUTDOOR MEDIA - Campaign 2