Christmas 2009 Concept DeckDecember 3rd, 2008

Founded Acquired by Dynamic Confections Maxfield Candy Company 1946 1993Kencraft 1969 1994 Dynamic Chocolates 1989 1999House of Brussels 1983 2006Bogdon Candy Company 1945 2007

• Manufacturing, distribution and storage space = 325,000 square feet**Salt Lake City, UT **Vancouver, BC **Alpine, UT **Kansas City, MO

• 10 chocolate (enrobing and molding) lines and 15 candy lines • In-house creative staff• More than 105 years of food science experience. In-house PhD Food Scientist, dedicated to product R&D.Diverse product capabilities

• Chocolates (enrobed, molded and assorted)• Novelty chocolates (chocolate sandwiches, fudge, crème sticks)• Hard candies (hand-decorated candy canes, reception sticks)• Drinking Chocolate• Chocolate shavings and dessert cups• Handcrafted icing decorations

Wrapping and bag capabilities• Individual twist wrap• Foil tuck and fold• Bars from 6 grams to 200 grams• Flow and fin sealed (with or without sleeve)• Bagging (e.g., stand-up bags)

• DSD and DC distribution capabilities• Strong track record in branded and private label programs

Dynamic Confections Overview

Dynamic Confections is a Top 15 NA chocolate manufacturer and a Top 100 global confections company

Mrs. Fields Brand Power

Mrs. Fields Fresh-Bake ShopsOver 300 U.S. Locations

Close to 100 International Locations13 Canadian Locations

$165 mm in total Brand Sales

• 94% Average consumer brand awareness in the U.S.

• Mrs. Fields is $165 million brand (franchise stores, catalog gifting, branded retail, licensing)

• Consumer Target: Women with children, ages 30-59, college educated, HHI $60K, cross-shopper

• Brand equity around:• American tradition since 1977 • Quality• Heritage• Gourmet

• Qualitative taste panel (blind tasting) results:• Mrs. Fields chocolates preferred three out of four times overall (against Godiva, See’s Rocky Mountain Chocolates & Harry London)

Mrs. Fields cookies are performing well in the club channel

Mrs. Fields Handmade Fudge (Chocolate-dipped bite-sized pieces, individually wrapped)

Product SpecificationsWeight: 1 lb. 8 oz.

(36 pieces)

• Chocolate Walnut Fudge (Dark)• Vanilla Almond Fudge (Milk)• Peanut Butter Fudge (Milk)

Units per Pallet: 360Item Dimensions: 4.5” x 4.5” x 9”

Ti/Hi: 6/5

Costco Unit Cost: $8.69SRP: $9.99($.36/oz.)

Demo Support: One full Demo per pallet ordered

Mrs. Fields gift box retails this holiday season at Dillard’s for $19.99.

• Gourmet fudge is estimated to be a $50 - $100 million market in the US. Fudge is primarily sold in specialty retail locations and is dominated by a few nationally known brands and 300+ smaller manufacturers/retailers. Approximately 60% of fudge sales occur in the 4 th quarter. Chocolate Walnut fudge is the #1 selling fudge flavor.

• Fannie May $11.49/lb. • Rocky Mountain Chocolates $11.95/lb.

NOTE: Costs are based on 100 pallet minimum

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Mrs. Fields Handmade Fudge

Other Flavors are available at

minimum order quantities:Dulce De Leche, Extreme Dark, and

Milk

Product Specifications

Weight: 1 lb. 4 oz.Units per Pallet: 360

Item Dimensions: 3.75” x 3.75” x 9.5”

Ti/Hi: 5/6

Costco Unit Cost: $8.69SRP: $9.99 ($.50/0z.)

Demo Support: One full Demo, per pallet ordered

• Gourmet drinking chocolate have been growing with the rise of the Premium chocolate segment. :

• Godiva Drinking Chocolate $12.31/lb. • Schokinag Drinking Chocolate $17.26/lb. • Ghirardelli Drinking Chocolate $16.00/lb.

Peppermint is one of the top flavor profiles

at Holiday

NOTE: Costs are based on 100 pallet minimum

Mrs. Fields Gourmet

Peppermint Drinking Chocolate

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Mrs. Fields Gourmet Peppermint Drinking Chocolate

Old-Fashioned and Peppermint Candy Sticks

(Mixed Pallet) Product Specifications

Weight: 12 oz. (90 sticks per box)

• Peppermint• Mixed Flavors (Orange, Lemon,

Cinnamon, Mint)

Units per Pallet: 480Item Dimensions: 4” x 4” x 5.38”

Ti/Hi: 8/5

Costco Unit Cost: $8.69SRP: $9.99 ($0.83 oz.)

NOTE: Mrs. Fields is an another brand option.

• Bogdon’s is a unique, innovative candy. No other candy manufacturer makes the reception stick. • Bogdon’s reception sticks have a strong track record in the Specialty channel:

• Saks 5th Avenue 12 oz. cube $22.00 SRP $1.83 oz.• Williams Sonoma 7.5 oz. container $16.50 SRP $2.20 oz.• Bloomingdale’s 12 oz. cube $15.50 SRP $1.29 oz.• Bergdorf Goodman 12 oz. cube $15.00 SRP $1.25 oz.

NOTE: Costs are based on 100 pallet minimum

Pallet Back ViewMerchandisingTray

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Old-Fashioned and Peppermint Candy Sticks (Mixed Pallet)

Premium Assorted Gift Chocolates

Costco Unit Cost: $5.21SRP: $5.99 ($0.50 oz.)

Product Specifications

Weight: 12 oz. Units per Pallet:

Item Dimensions: 7” X 3” 12.25”Ti/Hi: 4/5

NOTE: Costs are based on 100 pallet minimum

Strawberry Cream - AA LT w/Stripe

Plain Caramel-AA LT

Plain chocolate Cream - AA DK w/ Stripe

Butter Rum Cream - AA LT w/ Stripe

Raspberry - AA Cream 5/95 - DK

Orange - AA Cream 5/95 - DK w/ Stripe

Domes - Kara - LT&DK

Plain Caramel - AA DK