29-01-1988+62 811 397 4097chic.evans@yahoo.fr

www.linkedin.com/in/chiraevanswww.chicevans.wix.com/chicchira

LANGUAGESEnglish and French (Fluent)

EDUCATION

2014, PARIS & SHANGHAI

International Fashion Academy (IFA) Paris

MBA Global Fashion Media

Specialised in Digital Start-up Business

Dissertation: “MONNOM: Fashion Personalisation”

Business proposal for an application that allows cus-

tomers to create personalised fashion items directly

from a mobile phone

2009, JAKARTA

University of Indonesia

Bachelor of Arts (BA)

Indonesian Studies, Majored in language and journalism

QUALIFICATIONSAWARD & RECOGNITIONS

2012

Microsoft & USAID iMulai 4.0 Start-up Competition

Awarded as Best Woman Proposal for socio-marketplace,

FASHIONHILL ASIA.

MARKETING – COMMUNICATIONSBali Alila Seminyak2015 - present Entertainment & PR Manager• Monitor and manage brand’s microsite and social media accounts to build right brand image and reputation to the targetted market• Develop and manage public relations and marketing communication activities, such as press release, media trip, familiarisation trip, media visit, marketing event, brand’s signature event, print and online advertisement, and marketing campaigns• Manage and ensure to get targetted exposures to generate more business and capture the potential market

Paris Corto Moltedo2015 Marketing & Public Relations Assistant• Built more than 100 new networks for Indonesian and Asian press and personal shoppers in 3 months• Managed and distributed monthly email marketing for 3000+ list of global press, costumers & bloggers using MailChimp Shanghai, China MVP Shanghai, Event Organiser2014 Public Relations Officer• Represented and promoted MVP to organise tri-weekly lifestyle events• Generate more than 60 new clients per week using several social media channels including WeChat

WRITING & EDITINGParis, France Paris-Shanghai-Fashion (www.paris-shanghai-fashion.com), fashion blog2013-2015 LASH Magazine (www.lashmagazine.com), Paris-based fashion magazine Editorial Director & Social Media Manager• Created fashion, beauty and culture visual and contents using web CMS for younger readers in France and Southeast Asia • Managed social media accounts (Instagram, Facebook, Twitter) and grew 850+ new users in 3 months

Jakarta, Indonesia Dewi Magazine (Feminagroup Magazine Publisher)2011-2013 Beauty Editor (online and offline)• Curated editorial and advertorial contents for its monthly printed issue and website (dewimagazine.com) • Created social media campaigns through contests, serial posts, live interviews with celebrities adding more than 30K followers in a year• Working closely with Feminagroup team for brand’s signature events, such as Jakarta Fashion Week, Dewi Fashion Knights, Dewi Love Shuttle

BRAND DEVELOPMENT Jakarta, Indonesia Fashion Hill Asia (Start-up Social Networking)2012-2013 Co-Founder and Creative Director• Involved in brand conception, brand’s proposal creation, and secured an investor to fund the project• Generated more than 100 pertinent fashion creatives in SEA countries to the database in the first 3 months• Created pre-launch marketing strategy and action plan for the brand

EXPERIENCE