CHRISTINA SANTANA CRAWFORDBrand Management and Brand Development

An inspiring woman with leadership recognised in brand management and brand development of consumer products, specially in the fashion and luxury market. Charismatic presenter with strong

communication skills able to influence people with new ideas and projects. Special flair for innovative creative solutions that meet business needs and consumer aspirations. Accomplished team leader to

manage design, product and events. Fluent in English, Portuguese and Italian.

CAREER AMBITIONSTo take the lead in defining the brand portfolio and product of a leading brand.

                                                          

PROFESSIONAL FASHION EXPERIENCEItaly

Christina Crawford Luxury brand, Milan - Creative Director/Brand managerDolce & Gabbana SPIGA 2 Fashion Project, Milan – Creative director

ChristinaCrawford C|Concept Temporary Store & More, Milan - Creator and CoordinatorInticom S.p.a (Yamamay), Gallarate – Designer Beachwear

Mustang Jeans, Milan - Visual MerchandiserPaolo Quartucci Studio, Milan - Designer Assistant

Anteprima srl, Milan - Sales Associate

InternationalArcane Diamonds, Dubai, UAE - Sales Director/Product Development

Dragao Fashion Week, Brazil – Christina Crawford fashion showAurora Fashion Week, Russia - Christina Crawford fashion show

New York Fashion Week - Christina Crawford fashion showCapital Fashion Week Brasilia - Christina Crawford fashion show

Nikki Beach, Dubai, UAE – Fashion Designer and Trend ResearcherHugo Boss Ticino SA, Coldrerio, Switzerland – Accessories Designer

QUALIFICATIONS – FASHION DESIGN & BRAND DEVELOPMENT2004-06 Instituto Europeo di Design (IED Moda Lab), Milan, Italy

2003-04 Esmod Paris Fashion School, Paris, France

Languages: fluent in English, Italian, PortugueseContact Address: e-mail: ccrawfordx@gmail.com Milan, Italy - Telephone: 0039 3200 569 021

Marital Status: Single / Date of Birth: 8th February 1983 / Nationality: British/Brazilian

2014 – 2016 Sales Director for Arcane Diamonds DMCC, UAEArcane Diamonds is a Dubai based company headquartered in one of the world’s top diamond trade destinations , Almas Tower, specialising in ethically sourced rough and polished diamonds. Christina Crawford partners with Arcane DMCC as Product development for a new jewellery line project and operates also as their Sales director . Delivered Middle East market research, diamonds and stone sourcing, research on suppliers and new clients. Created innovative design ideas and brand identity for the jewellery partnership. Developed distribution channel strategy for Middle East, Russia and Europe for Arcane.

2010 – 2016   Christina Crawford Luxury brand“Christina Crawford” is an international and unique Made in Italy luxury brand. As Creative Director and Brand manager responsible for:                                Brand Identity

Creation and vision of brand identity.   Formulate ideas that inspire the new generation and shoppers. Brand loyalty, credibility and consumer preference as keys to sales volume. Focus on brand

recognition as the way to guarantee return customers.                                   

Trend Research and Design Management Manage and communicate the design direction. Ensure that all ideas are truly creative and time-

appropriate. Inspire the design team to maintain a pipeline of new innovative ideas. Research upcoming trends, prints, graphics, fabrics and novelties in different international

markets. Guarantee that every season the design process from colour concept to production fittings is well

directed towards the brands identity. Prototype quality control. Control logistics and communication between merchandising, product development, production

and design team.

 Production Management                                      Coordinate production and fittings. Negotiate all prices, prototype quality control, textile and

accessories selection. Identify quality suppliers. Guarantee planned and on-time delivery schedules.

 Events and Marketing Coordination     Develop brand awareness with visual innovative strategies and concepts reaching target consumer,

sponsors, buyers, visual merchandisers, journalists, all media, product placement opportunities.   Launch campaigns and create cross industry partnerships to maintain existing customer loyalty

and acquire new clients. Manage PR activities ensuring that the brand identity is transmitted in the most dynamic way

through appropriate media channels. Implement online and offline marketing initiatives. Maintain strong focus on well planned press

releases, campaigns, photoshoots, lookbook, press conferences. Understand and respond to marketing and promotion performance data. Monitor and analyse

client expectations. Manage and lead creative presentations including fashion week shows and other seasonal projects. Define ATL and BTL business and marketing strategies according to the region

  Sales and Distribution   Follow up with showroom and sales team to establish and maintain dynamic and reputable

distribution channels. Support showroom to exceed sales targets set by the company. Develop a strong and loyal client base. Acquire awareness of local and luxury market trends and monitor competition. Review seasonal orders with sales associates to ensure full merchandising potential with buying

office. Apply commercial acumen and create value added sales opportunities wherever possible.

  

 People Management Maintain a positive working environment and attract talent. Develop energy and creativity within the design team to express the brand’s essence. Ensure that all team members have the right tools and working environment to maximise their

potential within the business.

  Financial Coordination Develop and manage the financial budget for production, marketing, brand presentation and all

other operational costs in a fashion line development. Ensure that the business plan reflects the reality of production costs, sales completion and

margins.   Monitor and follow-up on weekly cash-flow planning. Ensure that payment deadlines from retailers are followed through.

Achievements “Christina Crawford” Brand First collection project won the Capital Fashion Week New Talents competition in Brasilia and

reached the final vetting day for the London Fashion Week. Chosen by New Talents Programme to present second collection in NewYork Fashion week. Selected by Aurora Fashion Week Russia to present third collection. Nominated by Dolce & Gabbana to be part of the 15 chosen designers in the world to sell their

collections in the Dolce & Gabbana store Spiga 2, Milan. Christina Crawford was present in their stores during 4 selling seasons. Sell out in one month for the second season.

Invited to represent “Femininity” for Azimut, an asset financial management company, on their annual Woman’s Day event in Milan.

Presented latest collection at Dragao Fashion Week in Brazil in order to showcase international design.

Brand licensee for a new luxury jewellery line with Arcane Diamonds Group Product appearance in Italian Vogue Magazine and other international press articles on the

Christina Crawford brand and the designer’s personal profile.

                          2008                          Nikki Beach Style, Dubai, UAE

          Main Designer for new branded Nikki Beach clothing line and beachwear.           Nikki Beach lifestyle brand brings together dining, fashion, music, entertainment.

2008                           Inticom S.p.A, Yamamay, Gallarate, ItalyBeachwear Designer, defined the 2009 Beachwear Collection creating new Brazilian bikini concept design. Prototype development and technical specification sheets for production in China, India and Brazil.

2007                           Hugo Boss Ticino SA, Coldrerio, SwitzerlandAssistant Fashion Designer for ‘Orange’ Shoes and Accessories Department. Worked directly with product development team. Provided trend research for main collection winter 08/09 Orange Line.

2007                           Mustang Jeans, Milan, ItalyVisual Merchandiser, Mustang Jeans Milan. Ensuring store network compliance with Mustang’s merchandising standards and coaching of in-store staff. Daily reports on store visits. Guarantee Mustang brand’s uniformity and identity, and the correct balance between commercial needs and Mustang’s image.

2006                           Paolo Quartucci Studio, Milan, ItalyDesigner Assistant in studio that created commercial designs for Zara and Coin.

2006                          Anteprima srl, Milan, Italy                                  Store Sales Associate for an established Japanese brand of luxury women’s wear. SKILLS                    Microsoft Office, Adobe Photoshop. Windows, Mac. Highly proficient researcher.

LEISURE                 Fashion, travel, Italian cuisine, nature, snowboarding, music