Christian Radio Brings Results
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Transcript of Christian Radio Brings Results
2005 Demographics for Christian Radio
ListenersCopyright Soma Communications, Inc., 2005. Used by permission.
According to Fox News (12/25/04) 56% of all Americans listen to a
Christian radio station every month.
Personal Income $50,000+
15.46%
17.69%
+14%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Income $75,000+
35.37%
41.40%
+17%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Income $100,000+
21.66%
23.86%
+10%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Two-Income Households
34.92%
54.47%
+56%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
College Graduates - B.A./B.S. Degree
13.34%
20.99%
+57%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Employed Full-Time
52.51%
56.31%
+7%
Source: SomaCommunications.com, 2005
All Adults…..…
Christian Radio
Index………..……
Job Title: President/CEO
.48%
1.48%
+206%
Source: SomaCommunications.com, 2005
All Adults……..…
Christian Radio
Index……….……
Proprietor
.43%
.71%
+64%
Source: SomaCommunications.com, 2005
All Adults……..…
Christian Radio
Index………..……
Self-Employed at Remote Business Place
1.65%
1.97%
+19%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
General Manager
1.36%
2.30%
+68%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Legal/
Professional/Education
4.11%
6.53%
+59%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Professional/Technical
13.11%
17.50%
+34%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Management/ Business and Financial
Operations
9.85%
11.99%
+22%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation -
Computers/Mathematical
1.42%
1.83%
+29%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Healthcare Practitioner/Support
4.37%
6.19%
+42%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Homemaker
6.67%
12.76%
+91%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Lives in a Single-Family Residence
75.26%
85.12%
+13%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Value of Residence - $150,000+
33.55%
40.87%
+22%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Did Remodeling in the Last Year
16.81%
19.79%
+18%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns a Timeshare
4.90%
10.30%
+110%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns Two or More Automobiles
37.36%
45.83%
+23%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Currently Finances a New Car
26.40%
39.80%
+51%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns Any Investments
40.63%
52.01%
+28%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns stock in a Company
Other than Employer
10.77%
11.69%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Owns an IRA
16.13%
17.53%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Owns Mutual Funds
16.67%
19.21%
+15%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Does Online Trading
1.62%
2.24%
+39%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Owns One or More Computers
70.68%
88.32%
+25%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Spent $4000+ on Computer for Home
10.05%
10.94%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Used Internet at Home Last Week
49.70%
63.73%
+28%
Source: SomaCommunications.com, 2005
All Adults…..…
Christian Radio
Index………..……
Made Online Purchase Last Year
34.38%
51.47%
+50%
Source: SomaCommunications.com, 2005
All Adults……..
Christian Radio
Index………..……
Spent $1000+ Online Last Year
5.41%
6.49%
+20%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Internet Order Offer was Made on Radio
.46%
1.23%
+171%
Source: SomaCommunications.com, 2005
All Adults…..……
Christian Radio
Index……………
Age - 25-54
57.34%
73.77%
+29%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Age - 55+
30.30%
13.09%
-43%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………………
Households Size - Five or More
12.17%
18.41%
+51%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Married
57.70%
72.35%
+25%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Children in Household
40.45%
57.77%
+43%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Child Under 5-years-old in Household
14.22%
24.09%
+69%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Grade-schooler in Household
14.56%
23.65%
+62%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Teenager in Household
14.54%
23.07%
+59%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Expecting a Baby
2.53%
4.37%
+87%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Stayed at a Skiing or Winter Resort Last Year
1.53%
2.44%
+60%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Stayed at a Foreign Resort Last Year
3.18%
4.05%
+27%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Purchased by Mail or Phone Last Year
40.99%
43.40%
+6%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Christian Radio Listeners• Upscale • Educated • Professional • High-Value Consumers