Christian Goodman: The Power of Connections
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THE POWER OF CONNECTIONS LINKING PEOPLE, BEHAVIOUR AND DATA TO BUILD INSIGHTS 19 Sept 2011 Presented by: Christina Goodman DATA TO BUILD INSIGHTS
description
Linking people, behaviour and data to build insights.
Transcript of Christian Goodman: The Power of Connections
THE POWER OF CONNECTIONSLINKING PEOPLE, BEHAVIOUR AND DATA TO BUILD INSIGHTS
19 Sept 2011
Presented by:
Christina Goodman
DATA TO BUILD INSIGHTS
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650+ connections
10,500+ new people in my network in the past network in the past month
7,195,052+ professionals in my reach
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OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVER BEFORETHE AVERAGE CONSUMER IS MORE CONNECTED
4
1.0CONNECTING PEOPLE
THE POWER (AND SIZE)OF THE NETWORKS
750m
175m
120m
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NOT ALL NETWORKS ARE CREATED EQUAL
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THINK BACK TO THE ROLADEX
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THE LARGEST PROFESSIONAL AUDIENCE AT YOUR FINGERTIPS WITH LINKEDIN
120M+26M in Europe:
6M in the UK
2M in NL
2M in France
200+companies
170+industries
All F500
represented
1M in Spain
1M in DACH
2M in Italy
2M in the Nordics
Source: Internal Member Numbers from LinkedIn 9
1010
CONNECTINGTHE MOST AFFLUENT BUSINESS AUDIENCE
Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11
WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?
HOW CAN I REACH INFLUENCERS?
12Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10
NETWORKING IN THE PROFESSIONAL CONTEXT
WHAT DOES IT MEAN?
DISCOVERING
GATHERING
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SHARING
DEBATING
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RECOMMENDING
OUR MISSION
To connect the world’s
professionals to make them
more productive and successful
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IDENTITY
TRUST
WHAT PROFESSIONALS NEED TODAYTO MAKE FAST & EFFECTIVE DECISIONS
INSIGHTSIDENTITY
&
NETWORK
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ConnectExperience /
Education
PROFESSIONAL IDENTITY ECOSYSTEMTHE PROFESSIONAL PROFILE OF RECORD
Professional Details
Summary: Career and
Professional Highlights
Groups /Associations
Recommendations
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COMPANIES CAN CREATE THEIR OWN IDENTITY
Follow
Recommend
Viewer AwareProduct / Service
spotlight
17 17
Feature Product / Services
77% TRUST THE INFORMATION ON LINKEDIN
15%
77%3%
44%
Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10
25%
37%
88%
31%
22%
3%
Keyword
Relevancy
SIGNAL – WHO’S MENTIONING YOUR BRAND?DATA-DRIVEN SOCIAL RELEVANCE
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Insight
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PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARINGYOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE
Follow
Context
Data
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Share
Critical Mass
2.0TURNING DATA INTO INSIGHTS
WHAT’S IN A NAME?
professional
*Over represented names on LinkedIn
WE REACH MORE C-LEVEL EXECUTIVES DAILY THAN ANY OTHER NEWS/BUSINESS SITE MEASURED
Source: BE:Europe 201123
155% more likely to recommend
WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USING LINKEDIN
33%YoY Member Growth
15 yrsAv work experience
54% more likely to have visited LI within the last 7 days
146%More Connected
Source: LinkedIn Insights UK. Benchmark: Entire UK Audience
Average Age
42
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CxO’s PRIMARY USE OF LINKEDIN: NETWORKING
Profile Viewing
Home Page
People Search
Groups
20
25
30
35
40
Av
era
ge p
ag
e v
iew
s w
hen
usin
g s
ecti
on
Source: LinkedIn Panorama, UK, May 2011
Inbox
Home Page
Address Book
Company
Jobs
0
5
10
15
20
0% 20% 40% 60% 80% 100%
Av
era
ge p
ag
e v
iew
s w
hen
usin
g s
ecti
on
% of visitors using section when visiting
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MOST SEARCHED COMPANIES ON LINKEDIN
THE POWER OF CONNECTIONS
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EACH ACTIVITY HAS A VIRAL EFFECT
THANK YOU!THANK YOU!
Christina Goodman
Research & Insights, LinkedIn
@chrgoolondon
