Christian GarciaBY: Josh Kern

Marilaine Savard

Audrey Hamel-ThibaultJose Gonzalez

Agenda

❏ Need of the Market❏ Target Market❏ Presentation of the Company❏ Industry Analysis❏ Competitive Analysis❏ Business Process❏ Planned Management Structure❏ Marketing❏ Financial Analysis❏ Conclusion

Need of the Market❏ A lot of people can’t experience the underwater:

- Age

- Health conditions

- Water temperature❏ Vessels entertainment in the two locations provide tours to marine

enthusiasts on the boat/on the sea❏ Consumers:

- Consider their impact on the environment

- Support more than before sustainable businesses

Target Market

❏ Tourists❏ School groups

Davy Jones Sub Tours

❏ Semi-submersible boat of 65’

❏ Immersion of 10’ under the surface

❏ Two locations: Monterey Bay & South Beach Miami

❏ 48 passengers + 3 crews

❏ Feed fish in their habitat

❏ Energy by solar panels

❏ Biodiesel fuel

Monterey Bay Location

❏ Whales❏ Fish❏ Kelp forest

❏ Otters❏ Sea lions❏ Seals❏ Dolphins❏ Jellyfish

Miami Beach Location

❏ Neptune Memorial Reef❏ Jose Cuervo Reef❏ Christ of the Abyss❏ The Spirit of Miami❏ Underwater tanks

Industry Analysis (External factors)

“Scenic and Sightseeing Transportation, Water”

Socio-Cultural Factors❏ Consumers’ trends are constantly changing ❏ Increased awareness of:

- Submarine trips- Eco-friendly businesses

Technological Factors❏ Advances of the submarines technology ❏ Solar panels❏ Biodiesel fuel❏ Pictures / Social media

Industry Analysis (External factors)

Environmental factors

❏ CO2 produced by different kinds of boats in the

tourism industry

❏ Pollution from burning fuel is harming the oceanic life

❏ Kyoto Protocol: People are more concerned about the impact of their activities

(ecological footprint)

Industry Analysis (External factors)

Unemployment Rate

Economic factors

Industry Analysis (External factors)

Economic factors

Industry Analysis (External factors)

Economic factors

Industry Analysis (External factors)

Political Factors❏ People in political power❏ Politically stable country❏ Laws that impact boat tours❏ Laws about security concerns

Regulatory Issues❏ Government has created over 10,000 new regulations❏ Harder for small businesses to strive❏ Acquire insurances/permits: passengers and vessel❏ United States Coast Guard (USCG) Masters License

Industry Analysis (Internal factors)

Low Medium High

Bargaining power (suppliers)

X

Threat of substitutes X

Bargaining power (customers)

X

Competitive rivalry X

Threat of entrants X

Competitive Analysis

Monterey Bay and Miami BeachDirect competitors❏ Other semi-submersible boat tours

Indirect competitors❏ From differents cities around the two sites❏ Variety of activities in, on, close to the water and

marine life

Future competitors❏ Submarines and submersibles

Business Process

❏ Day and night tours

❏ Photographer

❏ Gift shop

1 hour tours 9:00 AM 10:30 AM 1:00 PM 2:30 PM 4:00 PM 7:00 PM

1 hour tours 8:30 AM X 1:30 PM X 7:00 PM

2 hour tours X 10:00 AM X 3:00 PM X

❏ Departure time: Monterey Bay

❏ Departure time: South Beach Miami

Planned Management Structure

Marketing: Spreading Davy Jones Sub Tours

❏ Working with aquariums, hotels and restaurants

❏ Advertising in airports, schools, local newspapers and car rental agencies

❏ Self-promoting thru:❏ Souvenirs (promotional items)❏ Social media: facebook, instagram, etc.

❏ Easiest marketing tools: ❏ Word of mouth❏ Posters / Signage

Financial Analysis: Startup expenses

❏ Submarines (each) - $2,800,000

❏ Solar panels (18 on each vessel) - $21,250

❏ Gift shop articles - $44,355

❏ Advertising - $41,950

❏ Other costs - $696,212

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❏ Funds Needed - $6,425,017

Financial Analysis: Projections

❏ Loan = $3,185,310❏ Company will be profitable in the first month

❏ Year 4 will include expansion

Davy Jones Sub Tours

2014-2015 2015-2016 2016-2017

Annual Revenue $4,194,950 $4,194,950 $4,194,950

Cost of Goods Sold $586,349 $586,349 $586,349

Gross Profit $3,608,601 $3,608,601 $3,608,601

Total Expenses $1,889,308 $1,889,308 $1,889,308

Net Profit $1,719,293 $1,719,293 $1,719,293

Investor

25% = $3,185,310

Conclusion