Chrisgarner The Myth of the Growth Hacker Debunked
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CHRISGARNER.ORG In business, as in nature, what is not growing is dying “
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Transcript of Chrisgarner The Myth of the Growth Hacker Debunked
CHRISGARNER.ORG
In business, as in nature, what is not growing is dying
“
CHRISGARNER.ORG
CHRISGARNER.ORG
CHRISGARNER.ORG
Mar Tech Stack –
Data analytics & Testing
CHRISGARNER.ORG
Software Engineering & Automation
• In market segments can be created by your Account Manager
• Here is an example of one for Priceline
• Once built automation kicks in
• Can be frequency capped
• Pay per message sent
OR OR NOT
CHRISGARNER.ORG
CHRISGARNER.ORG
All this expertise wrapped up in one person
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CHRISGARNER.ORG
Creative Marketing(Must provide proof of work)
Data Analytics
& Testing
Software Engineer
& Automation1. Behavioural Psychology2. Content writing3. Headline writing4. Adobe Photoshop5. Adobe Illustrator6. Adobe Aftereffects7. Adobe Premier8. Adobe XD – User Experience9. Animated gifs10. Video production11. PR
1. Technical SEO1. Image compression2. Page load speed3. Browser Cacheing
2. Google Certified1. Adwords2. Analytics3. Mobile DMP/DSP
3. Apple Search Ads https://searchads.apple.com/4. Attribution5. Cross Device Tracking6. Facebook Business manager7. Google Tag Manager8. Facebook Remarketing Pixels9. Pixel Firing Rules10. Coding
1. HTML52. Javascript3. Python or R (K means clustering)
11. A/B testing12. Landing page optimisation (unbounce.com)13. Conversion Rate Optimisation (vwo.com)14. Back links15. Advanced Analytics (mixpanel.com,
datalicious.com)
1. Agile Certified2. Growthhackers.com3. Zapier and API integration4. Dynamic Webhooks5. Email Automation (Autopilot.hq)6. Mobile push notifications (urban
airship)7. Browser push notification
(Pushcrew.com)8. CRM (from salesforce, hubspot thru to
mailchimp)9. Journey building10. Funnel Automation11. Dynamic Ad Serving
CHRISGARNER.ORG
Good luck with that!
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CHRISGARNER.ORG
ABOVE ALL COLLABORATION is THE DNA of GROWTH
CHRISGARNER.ORG
Agile Growth Mar Tech Team Sprint
planning
Sprint prioritisation
Sprint 2 weeks
Daily Standup
Sprint testing
Launch
Sprint Retrospective
• Stakeholders• Growth Team Lead• Founder / COO• CTO / Head of Product• Tech Coder• PR Agency• Head of Customer Service• (Marketing)• UX / Design …• Data analyst
Use Kan Ban: To Do, Doing, Done,
Daily Stand ups1. What did you do yesterday?
2. What will you do today?3. Are there any impediments in your way?
12 Week Sprints
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CHRISGARNER.ORG
