Chris Silversmith: Structure Local SEO
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@ArgentMedia Copyright 2015 @si1very Structuring Local for Multi Location Businesses Chris Silver Smith @si1very President & Strategist, Argent Media -
Transcript of Chris Silversmith: Structure Local SEO
Slide 1
Structuring Local for Multi Location Businesses
Chris Silver Smith @si1veryPresident & Strategist, Argent Media-
@ArgentMedia Copyright 2015@si1very
2About Chris Silver SmithFounder of Argent Media search marketing agency providing SEO, Social Media Optimization & Online Reputation ManagementConsulted for Fortune 500 & Internet Retailer 500 brandsFormer SEO & Head of Tech Dept. for Verizons Superpages.com2 Patents Granted & 3 Patents Pending for Search & Display TechnologyColumnist at SearchEngineLand.com at MarketingLand.comAdvisory Board Member for Thomson Reuters FindLaw and Universal Business Listing (UBL)
@ArgentMedia Copyright 2015@si1very
3Local SEO for Multi-Location Businesses
@ArgentMedia Copyright 2015@si1very
Local Search Ranking Factors41. Relevance2. Distance3. ProminenceKeywords in Business NameKeywords in Classic Website SEOBusiness Category MatchRadius of Distance From City CentroidCity/ZIPcode Outline RegionsUsers Geolocation (IP address / cellphone)Relative PopularityPageRankMentions or CitationsPlaceRank popularity of Location
@ArgentMedia Copyright 2015@si1very
5Constellation of Local SEO FactorsClassic On-Site SEO Ranking FactorsBusiness Data ConcordanceLocal Citation / Link BuildingReviews & RatingsSocial SignalsRecent, Newer & Emerging Factors
@ArgentMedia Copyright 2015@si1very
Classic SEO Elements Continue To Affect Local Rankings6HTML Page Title(& descr. meta tag)Domain NameKeywords in TextInlinks
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Image Alt Text, Filenames
