Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
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Transcript of Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
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Chris Pile
Driving Change Through InnovationBirmingham, 16th September
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Chris PileHead of Digital and Creative, NEC Group
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Contents
• A bit about me
• Hip hop ballet
• How to spend £26m
• Making digital and physical sing together
• What next?
• Questions
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What’s at play in the journey?
!
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!
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pre-event excitement
ticket purchase
initialinspiration
seamless customer journey
on the night togetherness
Functional Emotional
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To help enable a
seamless customer journey
from
initial inspirationthrough to
ticket purchase;then from
pre-event excitement to
on the night togetherness.
seamless customer journey
initial inspiration
ticket purchase;
pre-event excitement
on the night togetherness.
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Entertain Inform Guide
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What digital tools do we have at our disposal?
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Entertain Inform Guide
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Entertain
Guide
Inform
App
Social
ScreensWebsite
PPC
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!
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To help enable a
seamless customer journey
from
initial inspirationthrough to
ticket purchase;then from
pre-event excitement to
on the night togetherness.
![Page 30: Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference](https://reader031.fdocuments.in/reader031/viewer/2022020213/587dda121a28ab5b5b8b6f0f/html5/thumbnails/30.jpg)
What we're going to try and do next
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Chris [email protected]
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