Chris Horne-Portfolio Sampler
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Transcript of Chris Horne-Portfolio Sampler
Welcome to Visa Futures
Main back wall and Reception desk
You’re currently in the Marketplace where you can explore the latest in payments innovation. Take a look at the map to plan your experience.
The Visa Futures app contains all the information you need to make the most of your time at Visa Futures. It also shows who else is attending, and helps you contact people you’d like to meet.
If you haven’t already downloaded the Visa Futures app, you can scan the QR code below or ask for help at the registration desk.
We’d love to hear your questions and thoughts and see your photos. You can share these via the Visa Futures app or using the event hashtag #Futures2016 on Twitter and Instagram. Enjoy your time at Visa Futures.
Welcome to Visa Futures Marketplace Map
Welcome to the Marketplace. Take a look at the map to plan your experience. There are three zones in which you can explore the changing world of commerce and payments:
McDonalds
Mobilibuy
Payter
Jungle Jacket
BPay
Swatch
Visa Europe Payment Token Service
Visa Checkout
Networked Futures
Connected Car
Remittances on the Blockchain
Visa Payment Controls
Data talks marketing
Android Pay
Secure Futures
Visa | Safran
Safran
Verified by Visa
Shopping Futures
Totem A side 1 Totem A side 2 Main wall side 1
The brief was to position Visa at the heart of payments innovation
and bring together 550 senior clients for a two day event in Cannes.
A marketplace that featured over 30 partner experiences was
designed and built.01: REGISTRATION/VISA HUB
VISA FUTURES 2016
The easier way to payThe easier way to pay onlineGrow your business | Increase conversion | Fast and easy integration
Visa Europe Payment
Token Service
IssuerApps
Visa Europe Payment Token Service Enabling new ways to pay
Shop
ping
Fut
ures
The addition of Visa Checkout to the Pizza Hut digital ordering experience accomplished exactly what we hoped – speed and convenience for our customers backed by a trusted provider.
Sarah Beddoe, Director, Digital Experience & Social Engagement, Pizza Hut (U.S.A)
1 comScore Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC/laptop users, April–October 2015.2 Based on a survey completed by six Visa Checkout merchants.3 Millward Brown Visa Checkout Customer Experience, commissioned by Visa. Based on data from an online survey of 1,241 U.S. customers, March 2015.4 Total Addressable Processed Volume.
Grow your business Increase conversion Fast and easy integration
VISA CHECKOUT conversion
PAYPAL EXPRESS CHECKOUT conversion
TRADITIONAL CHECKOUT conversion
86% Visa Checkout enrolled customers completed 86% of transactions from the shopping cart1
46% of customers who took advantage of a Visa Checkout promotion were new to that retailer2
of Visa Checkout customers say sign up was easy3
95%
96%
of customers feel secure making a purchase with Visa Checkout3
16 Countries Live
600+ Signed Issuers
250,000+ Merchants
12m+ Enrolments to date
$102b Signed & Live TAPV4
Visa is a global payments technology company that
connects consumers, businesses, financial institutions
and governments in more than 200 countries
to fast, secure and reliable electronic payments.
Henry Holland gained attention with his bold, 1980s
inspired T-shirts that displayed catchphrases such
as, ‘I’ll tell you who’s boss, Kate Moss’ in the 2000s.
Holland subsequently designed a full collection and
founded his own fashion house. He is well known
for his work with model Agyness Deyn.
Fully consistent with the DNA of the pioneering Swiss
watchmaker, Swatch Bellamy combines exciting
yet functional Swatch design with state-of-the-art
payment technology from Visa. Swatch Bellamy
will open a new era of connected commerce,
as mobile payment acceptance continues to
increase around the world.
bPay is continuing Barclaycard’s history of innovation,
changing the way customers pay with a range
of wearable contactless payment devices. It’s all
linked to a pre-paid account that integrates with
a digital eco-system, making buying seamless,
fast and secure.
Uptusam, utatur anda qui in nosant, sitat audipic
itiumet event. Ectis periati occusam nectur sequam
eicabor emoluptas quiat faceribus sapit aliaspe liquid
mintibus doluptat recto berem nissitate consequ
iatemporit qui sendi repe diciiss untisin tiamet
aspita consequi simillaut offictium facipsam.
The easier way to pay onlineGrow your business | Increase conversion | Fast and easy integration
Main wall A side 1
Triangle A side 1 Triangle A side 2 Triangle A side 3
Main wall A side 2
Totem B side 1
Totem A side 1 Totem A side 2 Side panel
02: SHOPPING FUTURES
VISA FUTURES 2016
04: EVENT PHOTOS
VISA FUTURES 2016
SHELL ENERGY AND TECHNOLOGY FORUM | TRANSPORT AND AUTOMOTIVE
‘Ciam conet, odis explaborrum ulparcid ut asi ra im fugitec tistia is quost, et aces di doluptaquis sit volorepedis nam, qui debis velis mil mi, volut eveliquo quate. Uptas mos sit od et dolecte premper untur, sit quiatur re sapeliatium velest, quundi dolent aut et voloribus dit occatur?’
Xerspe omniste dolectota
SPEAKER
SHELL ENERGY AND TECHNOLOGY FORUM | POWER
‘Ciam conet, odis explaborrum ulparcid ut asi ra im fugitec tistia is quost, et aces di doluptaquis sit volorepedis nam, qui debis velis mil mi, volut eveliquo quate. Uptas mos sit od et dolecte premper untur, sit quiatur re sapeliatium velest, quundi dolent aut et voloribus dit occatur?’
Xerspe omniste dolectota
DISCUSSION
SHELL ENERGY AND TECHNOLOGY FORUM | MANUFACTURING
‘Ciam conet, odis explaborrum ulparcid ut asi ra im fugitec tistia is quost, et aces di doluptaquis sit volorepedis nam, qui debis velis mil mi, volut eveliquo quate. Uptas mos sit od et dolecte premper untur, sit quiatur re sapeliatium velest, quundi dolent aut et voloribus dit occatur?’
Derspe Omniste | dolectota
Q&A
01: CONCEPT DEVELOPMENT
ENERGY & TECHNOLOGY FORUM The design at the top presents all 3 subjects covered in the forum with
a seperate image for each; transport, power and manufacturing.
The designs on the right show how these subjects can be tailored to
suit an individual day or event. On the left the graphics applied to an
invitation/letter.
SHELL ENERGY AND TECHNOLOGY
FORUM
PARIS
Dear Delegate
Elecus excea nos niminctus dus quiatur a es eatur, quaepelibus samus, volupic ipictes truptas pedipsaesto ommossu
sandit molorporibus ut veliquasi bearum dolor ra eos eum dolorru ntione inciis di untiis simaximodis esecusaesed quias
ne molo ipsam ut re dolorporrum dendam quist, volum non natquae eost, alisimi, nam facid molores tionsenim ipsamet
vent lant voluptat hita abo. Nequunt quidesed ulles expella ntibus, velenia doloribus, sit offi ciantiam natessi sequisciis
eiust voluptium culluptia pa ex essus cuscia ducil enet aut alitat vollaut voloribus et eliat.
Ga. Volorem ne nis earumqui aliqui ipitatque lam fugia simo dolupis quibus ut eaquisim ipistemodi offi ctet modit es
et res incima apic tem ex es et odignat doluptibus, ipiet autenis eum et modi vernatu resciis esti cullabo rrovid eseque
peribus eum et endis iniam sit doloreped magnati iliae perspitas duscia sed most et vellaut as volecep tatibus, tecusda
ni nos exped quo voluptatur sendam fugitemostia sumquunt, sitio cum quunto volum et delictiur?
Qui odit aut faceptaerio de diti am expedi occum et quistia que nis autemquae odit volende llorit mint rectis solo
duntore num qui to ditaquis ut ratum, quiam arum, commo et experae rrupicipieni dolo expero bla qui cum quasperio
qui inti tecaborpore omnimi, vellant et dendit dolorit volupta veliquiam cullitae. Imustem eosaperum exeruptur, totatem
as ulpari unt versperione volut et lature sed quam qui dundem nonse debit, optat eicit, sam, optur, se nonsequi
asperibus iduciur, qui nonsent que pa que omnis ni aut as ut alignam, cus, conseri reici quia dicient remossum
nostrumqui in plabores et pla pa nit anducip iciatinctur, tem ium ipitati sit aces di quia amet ipsumqu iandae voluptae
et inciis inciet ut dolore nonse doloruntem vollisi menienitis dollore stiistio. Ut aliquia doloruntem quibeatiur?
Quis volo eaquasi dolorer spistrum erovit quatur?
Nequunt Quidesed
05-06.11. 2013
SHELL ENERGY AND TECHNOLOGY FORUM | INVITATION
PARIS
05-06.11. 2013
Balloons can be fun to play with but they can
be even more fun when you paint with them
Follow the instructions below and your very own
artistic masterpiece
Balloon Painting
You will need:Balloons, Big sheets of Paper, Paint, Container for your paint
This can be quite a messy activity so make sure a grown up is with
you and there’s plenty of newspaper down to stop any spillages
1 Pour the paint into the containers, something like a plastic
plate or tray will work well.2 Blow the balloons up about a quarter of the way, you don’t want
them too big.3 Dip the balloon in the paint and then use this to print your
shape onto your paper. Make your own Gordon by drawing a funny face on to your prints.
Have you ever done an egg and spoon race
and gotten all messy when the egg breaks?
Follow the instructions below to have
the same fun but without the yucky mess.
You will need:
Balloons, A Funnel, Wooden spoons (1 per player),
Bucket (1 per player)
1 Get your grown up to use the funnel to fill the balloons with
water. You should have 3 or more for each player and little
balloons work the best.
2 Decorate your spoons using stickers or paint.
3 Decide your distance for the race and line your buckets up at
one end, lining up with your friends at the other.
4 Put the balloon on the spoon and when your grown up shouts
‘GO’ you have to run as quickly as you can and put your balloon
in your bucket.
5 Run back to the star, put another balloon on your spoon and
rush back to the bucket. The first person to get all there
balloons in the bucket WINS.
Balloon and Spoon Race
You will need:
A Balloon, Sticky tape, 2 paper plates, 4 Lolly Sticks
1 Tape one end of the lolly stick to the back of the paper plate.
Have the end roughly in the middle.
2 Make the handle longer by taping another one of the lolly sticks
to the end of the first.
3 Do the same again with the other paper plate and lolly
sticks. Now you’re ready to decorate using paints or
pens in your favourite colours.
4 Now you have two rackets,
blow up a balloon, and
you’re ready to play
Balloon Badminton.
Keep the balloon from touching the floor in
Balloon Badminton.
Follow the instructions below and you’ll be able to
play your very own game
Balloon Badminton I love making music do you?
Follow the instructions below and you’ll be
able to make your own music on your very own
instrument.
You will need:
Balloons, Rice or Lentils, Empty and clean tin cans,
Elastic Bands
1 Begin by putting a small handful of rice or lentils into your
empty tin can. Make sure your grown up has checked the tin
has smooth edges.
2 Cut the end off your balloon
and stretch it over the end of
the tin.
3 Secure the balloon in place
with an elastic band and there
you have it...
A balloon bongo and shaker.
Balloon Bongo and Shaker
GORDON’S GREAT ESCAPE – BOOK LAUNCH SUPPORTING MATERIAL
SIMON & SCHUSTER
01: 3D
INTERDYE 2014 The China International Dye Industry Pigments and Textile
Chemicals Exhibition was staged at the Shanghai World Expo
Exhibition & Convention Center. The aim of this stand was for Shell to
showcase a new product – Shell Risella X – an additive used in dyes.
02: 2D
INTERDYE 2014
01: CONCEPT 1
LUBES SERVICE UP-SELL CONCEPTS
Modern engines work hard and often need a top-up of oil between service intervals. After service, encourage your customer to ‘Keep a bottle in their boot’ and earn a £15 margin.
A HEALTHY ENGINE NEEDS A TOP UP
A POSSIBLE POS SOLUTION
Medical imagery has been used here to emphasize the importance
of regular engine maintenance. An inverted Helix bottle represents
an essential fluid and the strapline ‘A healthy engine needs a top up’
re-inforces the concept.
This project was a high quality printed coffee table book which
formed the basis of a proposal to Lexus Cars. This included the
proposed structure and how to run the pan-european retailer training
event in Marbella.01: PERFECT-BOUND COFFEE TABLE BOOK
LEXUS EVENT PROPOSAL
17 18PAN-EUROPEAN RETAILER TRAINING EVENTPROPOSAL TO LEXUS EUROPE
At the end of this opening sequence a senior Lexus executive takes the stage, welcomes the retailers and thanks them for coming to this milestone event and for the part they have played in the success of Lexus so far.
This also gives the opportunity to present a brief review of the overall increase in Lexus global sales.
“And now, against that backdrop, the time has come to move forward once more. Lexus is to undergo a global brand transformation – a huge evolution which will see us change our very DNA. It will affect the products we make, the way we design them, our advertising, and the way we interact with customers on a daily basis, even the way we all think as individuals.
Lexus is a global brand that will have a single identity.
Why are we changing?
Because our customers are.
The very nature of luxury is changing and we are leading the way...”
EXPERIENTIAL MASTERS VIDEONow on video we meet the Experiential Masters in a highly visual way, seeing something of their lifestyles, the experiences they pursue, the brands they seek out. A voiceover tells the story briefly and crisply.
The Senior Executive explains how by conquesting these consumers, Lexus will build a stronger business of greater potential, uniquely differentiated in the marketplace.
6.2 WHY WE’RE CHANGING MARBELLA, 30 JANUARY – 19 FEBRUARY 2017
15 16PAN-EUROPEAN RETAILER TRAINING EVENTPROPOSAL TO LEXUS EUROPE
MARBELLA, 30 JANUARY – 19 FEBRUARY 2017
We begin with a video that inspiringly tells the Lexus story so far.
It’s a story about a dream that some thought could never come true - to create a new premium global brand that was built on outstanding quality, superb technology and service that was second to none.
We see the first LS of 1989 and early advertising.
We follow the evolution of the Lexus brand over the intervening years to the present day – a story that builds pride in the viewer.
6.1 OPENING VIDEO
29 30PAN-EUROPEAN RETAILER TRAINING EVENTPROPOSAL TO LEXUS EUROPE
MARBELLA, 30 JANUARY – 19 FEBRUARY 2017
8. TRANSFERS TO ASCARI
The transfer to Ascari is an opportunity to enrich brand understanding and we have explored various approaches.
Initially we followed up the idea of delegates driving in heritage cars, but this is not feasible because of the virtual impossibility of sourcing sufficient numbers of cars of the required quality.
We also thought about delegates driving the current Lexus range or even a ‘fleet’ of competitive cars. Not only was this all impractical but the route from the hotel to Ascari is on mountainous roads with steep drops and no barriers, and therefore not ideal to drive.
We then looked at an idea that would bring alive the target customer lifestyle in dramatic fashion by taking all the delegates to Ascari by helicopter - this is possible but undoubtedly prohibitive with your current budget.
However, we would like to propose the following.
Most retailers will travel to Ascari by executive coach. The journey experience will be enriched with stories about the track; and to save time on arrival, the drive briefing will also be on the coach.
However, there are 8 lucky people who are the winners of last night’s Lexus quiz and will travel one way by helicopter for an unforgettable VIP experience.
Although it would be more ‘magical’ to travel from the hotel to Ascari, it will be more cost effective to do it as follows:
The morning group of delegates will all travel from the hotel to Ascari by Executive coach.
During the 80-minute journey they are given an insight into the Ascari track (live/video).
The afternoon group of delegates will travel from the hotel to Ascari by Executive coach but 4 of the winners (from the PM group) will travel by helicopter.
The morning group of delegates will travel back to the hotel from Ascari by Executive coach but the 4 winners (from the AM group) will travel by helicopter.
The afternoon group of delegates will travel back to the hotel from Ascari by Executive coach.
At Ascari delegates split into four groups for workshops and test drive.
33 34PAN-EUROPEAN RETAILER TRAINING EVENTPROPOSAL TO LEXUS EUROPE
8.3 UNDER THE SKIN
In this workshop we feature a chassis and cut body on a workshop ramp. There are plasma screens, relevant Lexus collateral and stools for the delegates.
03: BOOK INSIDE SPREADS
LEXUS EVENT PROPOSAL
03: FINAL CONCEPT
CUSTOMER FIRST GRAPHICS
DEVELOPMENTFinal version of main graphic with Shell colour pallette applied and ’shadows cast’ treatment.Second version shown with ‘torn edges finish’ and typography.
4) Think like an entertainer You’re more likely to keep your audience’s attention if they’ve got a smile on
their faces. We recently designed a business event that had live musicians on
stage throughout the event. It opened up an incredible range of formats and
ways to change the pace.Disrupting the mundane is one of the easiest ways to earn attention. The
good news is that conferences have traditionally been so formulaic that
they’re easy to disrupt. We went to an event recently that handed everyone
an agenda printed on a bar of chocolate. A session at SXSW (admittedly
focused on the topic of design and happiness) put a smile on people’s faces
by releasing labrador puppies into the room! How can you build surprise into
your event combatting lulls and gaining attention?I suspect puppies might not be right for your conference, but designing
brain-friendly experiences is essential to increasing the effectiveness of any
live event. The events that are best at this are drawing inspiration from far
beyond the traditional conference world, and in doing so are redefining what
a live experience can be and do. In our next piece, we’ll look at how you can work with your speakers to help
them hold an audience’s attention. Chanting LULL! is optional.
To chat about how Live Union can help you re-imagine your brand:
Ashley Bugg0333 800 [email protected]
Sign up for Live Union’s monthly dose of event inspiration by emailing:
Another brain-friendly format, borrowed straight from the page, is their use of a ‘visual break’, a session in which photographers show their work and tell the stories behind the images.
Next time you’re programming an event spend some time thinking what it would look like if it was a magazine, website or TV show, you’ll uncover some brain-friendly formats.
2) Think Like a Teacher We’re far more likely to retain ideas if rather than simply being told them we actively engage with them: discuss, stress test, apply them to our own worlds. Teachers call this active learning. The Flipped Classroom is an approach in which students are asked to absorb the information before coming to class, the face-to-face time is valued for the opportunity to debate and question.
When designing your next event try asking people to read or watch something before they arrive, then host a session that sees them actively participate in the topic. Of course not everyone will prepare, you can mitigate this by doing a short recap of the content. But, overtime you’ll shift your events from topping people up with information (90% of which they’ll forget) to landing ideas.
3) Think Like a Life-Coach Every book ever written on ‘working smarter’, ‘creative thinking’ ‘living a more fulfilled life’, etc, shouts about the brain-friendly benefits of switching off and taking some form of exercise. Too many events squeeze breaks to short dashes for a coffee and a trip to the loo or, even worse, cram in some form of speed networking, before cattle pronging delegates back to be buried by another avalanche of information.
At the Monocle Quality of Life Conference, as you’d expect, they take their breaks seriously. The day starts with guided city runs and ‘coffee and international newspapers’ and during the day each break is programmed with a different classic music ensemble. TED Talks have social areas filled with beanbags, whilst other events are holding meditation sessions. Are you doing enough to help your audience re-fuel?
Comedian Mark Watson talks about the 40
minute lull you often get in a one-hour
comedy show. He once addressed this by
giving an audience member a stopwatch
and asking them to chant LULL! LULL!
LULL! at 40 minutes.
Comedians are the crack-unit of
audience engagement, often having
to singlehandedly hold an audience
for an hour or more, typically with no
slides or props – oh and be funny too.
So they forensically think about the peaks
and troughs of attention, how our brains link
separate concepts together, what we do and
don’t pay attention to.
Those of us designing events can learn a lot from comedians. Attention spans,
along with how our brains best understand and remember ideas, are rarely
discussed aspects of event design. It’s been shown that we typically retain
only 10% of what we hear at a conference. So there’s a lot to play for.
The good news is that events are seeing incredible innovation, they’re being
reshaped, re-imagined, ripped apart and reassembled to create smarter
learning environments. Below are four ways to think about an event, re-
imagining the experience to make it more brain-friendly.
1) Think Like a Magazine Editor
The Atlantic magazine has been massively successful at diversifying into
events – running all sorts of big ticket thought leadership events in the US.
What’s interesting is that they’ve adapted many of the formats that work
to capture attention in print. Their agendas are punctuated with content
sidebars ’60 second recaps’, ‘5 things I learnt’ and so on. Changing the pace
grabs attention. Repetition helps people remember.
4 Ways to Design
‘Brain-Friendly’ Events
Why understanding attention spans
is key to creating more effective experiences
3) Sapphire Now For SAP whose vision is to use data to help the world run better, pioneering
new delegate experiences at their user events is a must. The 20,000
customers and partners attending this year’s Sapphire Now experience in
Orlando navigated the expo with the help of 1,000 iBeacons. The data this
provided will help SAP continue to personalize the delegate experience
year-on-year.
4) Unilever Crafting Brands for Life AwardsHow do you design an awards ceremony to express the digital communication landscape? That’s the challenge Live Union was set by
Unilever as they looked to celebrate their increasingly digital marcomms.
The solution was to re-imagine a traditional awards event as a ‘digital
playground’. Google Tilt Brush artists, VR pods, 360 cameras, touchscreens
and gesture controlled projection all combined to firmly shift the awards
programme from the analogue to the digital world.5) Punk AGM AGMs are usually the least likely event in the corporate calendar to be shaken
up. But then BrewDog aren’t your usual corporate. The 6,000 equity partners
who attended the UK’s largest AGM were treated to live music, great food
from local producers, table tennis competitions and of course lots of beer.
And the BrewDog comms team uses their now famous AGM to their full
advantage across social media. Your brand might not be keen on turning its AGM into a hoedown, but a new
generation of experience rich customers and employees expect more from
your events. The good news is that there’s never been more inspiration to
draw on. And, with many sectors being slow to innovate their events, there
are real opportunities for businesses to develop event properties that build
the brand and the bottom line. To chat about how Live Union can help you re-imagine your brand:Ashley Bugg0333 800 [email protected]
Sign up for Live Union’s monthly dose of event inspiration by emailing:
Remember this? When Jill Peterson and Kevin Heinz danced down the aisle
they tore up years of tradition and spawned a craze that would ruffle the dog
collars of vicars everywhere.
Weddings are just one example from the spectrum of live experiences that
have been re-imagined in recent years: festivals, immersive theatre, art
exhibitions – even cinema, which has been sprung from the multiplex to
rooftops and secret locations.
It’s fair to say that businesses have been slower to re-imagine their
employee and client events; tried and trusted formats being preferred to
risky experiments. But the profile of events is growing as they demonstrate
their ability to generate content and discussion that extends across digital
platforms. With events moving to the heart of many organisation’s internal
and external communication planning there’s increased attention on whether
they’re really reflecting the wider brand. If innovation or customer insight or
market disruption is at the core of your brand can the same be said of your
flagship event?
That said, here are five examples of events that do an amazing job of
expressing the essence of their organisations:
1) Adobe Max
Last year’s user conference saw 6,000 creatives descend on LA for an
incredible immersive visual display. Revolving screens, programmed using
algorithmic software, moved in sync with wonderful visual content. From the
vital role of entertainment to the use of groundbreaking live graphics this
feels like an event perfectly in-sync with the Adobe brand and it’s audience.
2) Superdry Global Annual Conference
How to bring the Superdry brand to life for 300 store managers? Other
brands might have come up with a festival theme and decided simply to
astroturf the venue’s lobby, not Superdry. This two-day event was held under
canvass: accommodation was in tee-pees, workshops took place in circus
tents and people danced the night away in their wellys. What a powerful
brand experience this must have been for store managers travelling from
all around the world to the event in Somerset.
5 Brand Events
Dancing to a Different Tune
The businesses re-imagining their events to truly
express their brand
01: BLOG POSTS
LIVE UNION BRANDING
01: 3D
E-WORLD 2015 E-World Energy & Water Exhibition is the leading communication
platform of the energy and water industries in Europe. The event is held
in Essen in Germany and is organised to explore the new possibilities
of the energy and water industries.
TAXI
With a 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups.
More about who we are Focusing on general insurance, RSA’s core markets are the UK and Ireland, Scandinavia and Canada with the capability to write business across the globe.
We have around 13,500 employees across our core businesses and, in 2015, our net written premiums were £6.8 billion.
UK and Ireland
SENIOR LEADERS CONFERENCE – GRAPHIC WALLS & CANVASSES
ROYAL SUN ALLIANCE
01: 2D & 3D
BIG BANG 2013
01: RESEARCH AND UPDATES
HISTORIC PECTEN SUITE Shell Brands International lacked a definitive collection of historic
pectens. Some crudely drawn versions existed so the brief was to refine
and update these but to also do extensive research on the history of the
brand. Where no definitive reference was available the finished result
was a deliberate combination of styles used during that period.
1900
1930
1961
1904
1955
1971
1909
1948
1999
01: CONCEPT DEVELOPMENT
BITUFRESH PRODUCT BRANDING Bitufresh is a Shell Bitumen product and is an additive used in tarmac.
It suppresses the odour that fresh tarmac has and is typically used
when roads are being layed in built up areas. The brief here was to
convey a sense of freshness whilst retaining the Shell look and feel.
The design was applied to a range of containers.
LOW ODOUR BITUMEN ADDITIVE
1litre
LOW ODOUR BITUMEN ADDITIVE
1litre
LOW ODOUR BITUMEN ADDITIVE
1litre
LOW ODOUR BITUMEN ADDITIVE
1litre
01: 3D
TYRE EXPO 2013 Tyre Expo is the annual event representing the global tyre industry.
The aim of this stand was for Shell to showcase a new product –
Shell Flavex 595 – an additive used in tyre manufacture.
02: 2D
TYRE EXPO 2013
UNLOCKING COMPETITIVE ADVANTAGE
Main back wall Reception deskTotem side 1 Totem side 2
01: 3D
WORLD PETROLEUM CONGRESS 2014 The ‘olympics of the oil and gas industry’, the 21st World Petroleum
Congress held in Moscow was one of the most successful in the 80
year history of WPC. Keynote addresses from the most influential
industry leaders, 5000 delegates and exhibition space of more than
50,000 square metres.