Chris Gray, Pfizer @ Aging2.0 New York 12 Sept 2013
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14-Sep-2014 -
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Transcript of Chris Gray, Pfizer @ Aging2.0 New York 12 Sept 2013
Pfizer Meets Social Media
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Aging2.0 NYCChris Gray, @GrayC39
I AM 150
I AM
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GetOld.com 1.0
Response to GetOld.com 1.0 (Example)
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Three Likes:1. “They’re taking the initiative”2. “They’re risky”3. “They’re devoting resources”
Five “Reservations”:
1. “Old is not a term worth trying to save.”
2. “It doesn’t have a point of view.”
3. “Getting old is not a community.”
4. “There doesn’t seem to be any private sector collaboration.”
5. “The user experience is a bit of a dog’s dinner.”
The New GetOld.com
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• Online community and resource • Mix of community-submitted, curated and
owned content• 3x the monthly visitors over 2012• Most in 50’s – then 60’s and 40’s
• Build a relationship through an important personal and societal concern
• Encourage people to take a more active role in their health at every age
• Link to our work in communities to demonstrate our broader commitment to society
• Engage Pfizer colleagues in Healthy Aging by celebrating those who “break the mold”
• Build a community to activate on health
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Asking People: 1) Claim Your Age2) How Do You Want to Get Old?
I am 22
I am 35
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Going Global with GetOld
mHealth and Aging/ Chronic Disease
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Joining the Race…Slow and Steady
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More to Come…
“Getting Old with New Technology: mHealth for Managing Aging and Chronic Disease”Washington DCDec. 11, 201312:00-1:00pm